
SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño
SIE, Spain Is Excellence, is featured in the ‘Hotels 2026’ special edition of ROOM Diseño with an article reflecting on
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We counted with the presence of the Economic Counsellor of the Embassy of Japan in Spain Yoji Kitamura, CEJE President Jorge Lasheras, Hiroshi Yamashita, Rocío Osborne Alonso-Allende, Director of Communication of the Osborne Group, Evelio Acevedo, Managing Director of the Thyssen-Bornemisza Museum, Conchi Zamorano and Haruo Shimohira, President of the Spanish-Japanese Tourism Association, among others. A very interesting day in which we delved into the profile of the Japanese traveller, their preferences, the importance of caring for and improving hospitality for this public, which is so important for tourism in our country.

SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño
SIE, Spain Is Excellence, is featured in the ‘Hotels 2026’ special edition of ROOM Diseño with an article reflecting on

SIE (Spain Is Excellence) brought together experts and guests alongside ZEM Wellness at an exclusive event held in Madrid

The fifth edition of the SIE Awards brought together representatives from the worlds of fashion and culture at the Thyssen-Bornemisza National Museum,
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