Marketing and Customer Experience Forum

The leitmotiv of the day was "Marketing: Innovation, AI and Customer Experience".a topic of great relevance in today's world. The event was attended by prominent speakers who contributed their vision and experience in the field:

• Adriana Di IppolitoMarketing & Communications Manager Spain & Portugal for the brand LELOshared his perspective on innovation in luxury brand communication.
• Aurea CarriónCMO of Grosso NapoletanoThe event, which took place in the restaurant industry, offered valuable insights into marketing strategies in the gastronomy sector.
• Maria OliasDirector of Client Management at AvorisThe importance of exceptional customer service in the tourism industry was emphasised.
• Marta MoyaCo-Founder and CCO of MISA Cosmetics Parispresented his approach to integrating artificial intelligence into the customer experience in the cosmetics sector.

The round table was moderated by Cristina SaetaThe conversation was guided by the Director of Club Empresarial ProBusiness Place, who facilitated an enriching exchange of ideas between the speakers and the attendees.

The Forum not only provided a platform for learning and discussion, but also allowed participants to connect with other industry professionals and explore new opportunities for collaboration.