
The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
This event is one of the most important in the field of hospitality and catering, bringing together more than 1,200 exhibitors who presented the latest innovations and trends in a constantly evolving sector. EquipHotel has established itself as a must-attend event for professionals from all over the world who are looking for the latest in technology, design and sustainability applied to the world of hospitality.
During our participation, we were privileged to enjoy a private tour of the exhibition, which included a series of lectures, workshops and masterclasses addressing key challenges and opportunities in the sector. This inspiring environment provided attendees with valuable opportunities for learning and discovery, allowing them to explore new solutions to grow and improve hospitality businesses.
In addition, we organised an exclusive meeting with a select representation of Parisian luxury agencies. During this meeting, our partners had the opportunity to present their products and services in a personalised way, establishing valuable connections for future projects and collaborations. This meeting reflected the commitment of SIE, Spain Is Excellence, to promote networking and strengthen ties between luxury brands and the hospitality sector, both nationally and internationally.
EquipHotel 2024 has reaffirmed its importance as a key platform for the hospitality industry, allowing hospitality professionals to keep up to date with the latest trends and technologies. At SIE, we are proud to have been part of this event, fostering cooperation and the exchange of ideas between the best exponents of global hospitality.

The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.

From 16 to 20 September, SIE welcomed an exclusive group of six high-level agencies.

Santa Casilda: the light of the Spanish Baroque in the Thyssen-Bornemisza Museum
Saint Casilda, painted by Zurbarán around 1635, is a jewel of Spanish Baroque art. In the Thyssen-Bornemisza Museum it dazzles with its