The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
Between 26 and 28 November, SIE, Spain Is Excellence had the honour of conducting exclusive training at the Castilla Termal Monastery of Valbuenaan emblematic place in the Ribera del Duero that embodies excellence in tourism. This training cycle was designed to train professionals in the sector in several key areas, with the aim of raising the quality of service and offering exceptional experiences to guests.
During the training, renowned experts shared their knowledge and experience on key topics for tourism professionals. Sonal Uberoiin the area of wellbeing, addressed the creation of transformational experiences, while Leonardo Gómez focused on high-level gastronomic techniques. Óscar Valero provided strategies to optimise customer service at reception and space management, and Ana Alonso led commercial training, providing key tools to improve the overall customer experience.
This event is a reflection of the commitment of SIE, Spain Is Excellence through SIE Academyto train professionals of excellence in the tourism sector. Our aim is to support the growth and continuous improvement of all our members through training programmes that provide the necessary knowledge to adapt to the growing demands of high-level tourists. With this training, we continue to contribute to positioning our members as benchmarks in tourism excellence, promoting quality and prestige in each of the services they offer.
The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
From 16 to 20 September, SIE welcomed an exclusive group of six high-level agencies.
Santa Casilda: the light of the Spanish Baroque in the Thyssen-Bornemisza Museum
Saint Casilda, painted by Zurbarán around 1635, is a jewel of Spanish Baroque art. In the Thyssen-Bornemisza Museum it dazzles with its
