Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
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On 17 December 2024, a decisive meeting was held for the SIE Excellence Awards 2025a key event in the calendar of SIE, Spain Is Excellence. During this breakfast, held at the English Grand HotelSIE member, the jury, composed of leading personalities from the business, cultural and media sectors, deliberated on the candidates and nominees for this prestigious edition. With the aim of recognising the companies and institutions that project the Spain brand at international level, the breakfast marked the beginning of a meticulous selection process that will culminate in the awards ceremony in June 2025.
The SIE Excellence Awards are intended to recognise the talent, innovation and positive impact of those companies and institutions that are consolidating the Spain as an international benchmark in quality, sustainability and excellence. The aim of these awards is to recognise the best representatives of the Spain brand, highlighting its global impact and the values that define the country.
This event highlights the leading companies and underlines the collaborative strategy SIE, whose objective is to position Spain as an important destination of excellence in key sectors such as luxury tourismthe culturethe gastronomy and the fashion.
The jury of the SIE Excellence Awards 2025 is composed of renowned figures who bring their experience and vision to the selection process. Among the members present at this breakfast deliberation were Miguel Ángel NavarroCatenon CEO; Emma GómezDirector General of APD; Cayetana Guillén Cuervoactress and communicator; Andrés AberasturiPelonio CEO; Cari LapiqueThe event was attended by a well-known figure in the social sphere; Amaya García Ortiz de JocanoHead of Travel Content at Metrópoli and Yo Dona (El Mundo); and José María GarcíaThe report is a specialised journalist.
During the meeting, the jury evaluated the nominees in several categories, including Gastronomy, Tourism, Fashion, Culture, Sport, Family Business y Large Company. The deliberation focussed on key criteria such as the innovationthe social impactthe international projection and the commitment to sustainability of the candidates. The selection of the award winners is a recognition of those companies and institutions that stand out not only for their local success, but also for their role in the global projection of Spain as a quality destination.
The jury breakfast was just the beginning of an exhaustive selection process. The SIE Excellence Awards seek to reward those who contribute to the strengthening of the image of Spain at the international level, through the innovation in their sectors, the development of projects sustainable and the creation of strategic alliances at the global level.
This event not only celebrates the excellence and the sustainabilitybut also boosts Spain's projection as a world leader in the global leaderculminating in a gala full of distinction and prestige that will bring together the most relevant actors of the business and cultural scene.
Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
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