The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
From 2 to 7 February, five luxury agencies from New York lived an exclusive experience in Spain, organised by SIE, Spain Is Excellence . This trip, carefully designed to showcase the best of the country, took participants to discover the cultural, gastronomic and natural richness of Spain. From Madrid to the Costa del Sol and Cantabria, every moment was filled with luxury, art and an authenticity that only Spain can offer.
The FAM trip started in Madridwhere the agencies were welcomed with a private visit to the Thyssen-Bornemisza Museumone of the city's most emblematic museums. Attendees had the opportunity to admire the masterpieces of Western painting, in a calm and sophisticated atmosphere, while enjoying a brunch in the museum's exclusive restaurant. A perfect start to a week of luxury.
The day culminated with a exquisite dinner at Leña restaurantlocated in the Hyatt Regency Hesperiaand directed by the renowned chef Dani Garcia. This restaurant is known for its unique approach to traditional Spanish cuisine, taken to an avant-garde level, with a special emphasis on the grill and the embers. Attendees were treated to an exceptional dining experience.
The trip continued with a journey north, exploring some of Spain's most authentic regions. One of the highlights of the trip was a stop in Comillasa picturesque village on the Cantabrian coast, where the travellers were able to enjoy a guided tour of the famous Gaudí's whimone of the masterpieces of the Catalan Art Nouveau. This architectural jewel was one of the great surprises of the day, showing Gaudí's unique creativity outside Catalonia.
In the afternoon, the travellers headed to Wishome, The Peninsulawhere they were greeted with a spectacular sunset accompanied by live music. This experience was complemented by a exclusive dinnerwith typical dishes from the region and an incomparable setting. A perfect time to enjoy the tranquillity of Cantabria and its natural landscapes.
The journey continued southwards, into the impressive Costa del Sola destination known for its enviable climate, beautiful scenery and excellent leisure options. Travellers stayed at the iconic Hotel Puente Romanowhere they were able to enjoy the serenity and luxury offered by this first class resort.
The day began with a oil and wine tasting at D'Olivaone of the best olive oil mills in the region. Attendees were able to taste some of Spain's most exclusive oils and wines, while learning about the history and production techniques of these quality products.
To round off the experience, the participants took part in a flamenco cajón workshopa traditional instrument of Spanish music. This activity allowed them to get to know Spanish culture in a very authentic way, learning the rhythms and techniques of an art that is so representative of Spain.
The trip concluded with a return to Madridwhere travellers had the opportunity to meet Canalejas Gallerya unique space that combines luxury, art and shopping. In a private tour, attendees were able to explore the shops of the world's most exclusive brands, before enjoying an exquisite lunch in one of the gallery's restaurants.
Once again, the experience was rounded off with a shopping sessionwhere participants had the opportunity to purchase exclusive products in one of Madrid's most sophisticated destinations. The visit to Canalejas Gallery not only offered a unique shopping experience, but also a refined ambience that reflected the essence of luxury in Spain.
This FAM Trip not only showed the diversity of Spain, but also underlined the excellence that SIE, Spain Is Excellence, promotes in every corner of the country. Attendees enjoyed an experience that brought together art, gastronomy, culture and unique landscapes, all wrapped in unparalleled luxury. From the vibrant city of Madrid to the serenity of Cantabria and the Costa del Sol, this trip reflected everything that makes Spain a top tourist destination.
Each activity and visit was carefully selected to offer the best of Spanish culture, creating unforgettable moments that travellers will carry with them for a long time. Spain Is Excellence continues to consolidate its position as a benchmark in luxury tourism, offering unique experiences that showcase the cultural wealth, quality gastronomy and hospitality that only Spain can offer its most demanding visitors.
This FAM Trip is just one more example of how SIE continues to work to promote luxury tourism in Spain, ensuring that every experience is up to the highest standards.
The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
From 16 to 20 September, SIE welcomed an exclusive group of six high-level agencies.
Santa Casilda: the light of the Spanish Baroque in the Thyssen-Bornemisza Museum
Saint Casilda, painted by Zurbarán around 1635, is a jewel of Spanish Baroque art. In the Thyssen-Bornemisza Museum it dazzles with its
