The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
The past 6 February, SIE, Spain is Excellencethe leading body in the certification of high quality tourism in Spain, presented its new SIE and SIE Laurel stamps at an exclusive breakfast held at the URSO Hotel & Spa in Madrid. This event brought together representatives from the tourism sector, the media and sustainability experts to present this innovative certification that seeks to position Spain as a global benchmark in tourism excellence.
The SIE Seal is the main hallmark of Spain is Excellence and recognises those establishments and companies that meet demanding criteria of quality, sustainability and authenticity. Its aim is to promote a tourism model based on excellence, ensuring first class experiences for national and international travellers.
For its part, the SIE Laurel Seal represents the highest distinction awarded by SIE and is reserved for those organisations that not only meet the standards of excellence, but exceed them. This recognition makes its award winners ambassadors of high-level tourism in Spain, promoting the country's image as a unique and exclusive destination.
The Hotel Urso de MadridThe host of the event and member of Spain is Excellencehas been distinguished with the prestigious SIE Laurel Seal, consolidating its position as a benchmark in luxury hospitality and reinforcing its commitment to excellence.
Both stamps have been designed by Esther MorenoThe design is inspired by geometric figures such as circles and ellipses, which symbolise unity, perfection and continuity, fundamental values in the More&More Design philosophy. Inspired by geometric figures such as circles and ellipses, these elements symbolise unity, perfection and continuity, fundamental values in the philosophy of More&More Design. Spain is Excellence.
According to Ana Alonso, CEO of SIE, Spain is ExcellenceThe SIE certification aims to transform the Spanish tourism sector with an impact comparable to that of the Michelin stars in gastronomy. "The SIE Seal guarantees authentic and sustainable experiences, raising Spain's image as a benchmark destination for tourism excellence," he said.
The development and implementation of these seals have involved the collaboration of Cavalaa consultancy specialising in sustainability and business excellence. Rut Ballesteros, managing partner of Cavala, stressed that this certification "reinforces Spain's commitment to competitive tourism, based on respect for cultural and natural heritage, promoting best practices in the sector".
With this initiative, Spain is Excellence consolidates its role as a promoter of high quality tourism in Spain, committed to a model that combines exclusivity, authenticity and sustainability. Thanks to the SIE and SIE Laurel seals, Spain is positioned as a leading destination in premium tourism, attracting travellers seeking unique and differentiated experiences.
The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
From 16 to 20 September, SIE welcomed an exclusive group of six high-level agencies.
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