FAM Trip SIE to Molino de Alcuneza

On 6 and 7 March, SIE, Spain Is Excellence, organised an exclusive FAM Trip to Molino de Alcuneza, a luxury retreat that combines history, nature and an exceptional gastronomic proposal.

Art, the hallmark of tourism excellence

At the more&more Design atelier in Úbeda, SIE Spain Is Excellence, the Diputación de Jaén and the artist Esther Moreno highlighted the role of art and craftsmanship in the transformation of quality tourism. The conference highlighted creativity as a tool to attract a sophisticated and demanding traveller, consolidating Úbeda as a cultural reference. In addition, the SIE and SIE Laurel seals, designed by hand, were presented, reaffirming the commitment to exclusive, sustainable and authentic tourism.