The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
This FAM Trip organised by SIE, Spain Is Excellence provided a unique opportunity for travel agencies and DMCs members of the SIE Club to experience the excellence that Atriumin Cáceresoffers as a luxury destination. This exclusive event allowed the guests immerse yourself in an unparalleled sensory experience, which encompassed the best in gastronomy, history and luxury hospitality.
The journey began with the transfer from Madrid a AtriumThe establishment has managed to position itself as an international benchmark in the haute cuisine and luxury hotel sector. With 3 Michelin Keysthe hotel Atrio offers a haven of comfort and sophistication, where avant-garde design blends with tradition and elegance, providing guests with a uniquely luxurious stay. Upon arrival and check-inThe guests enjoyed a tour of the hotelwhere they were able to see the impressive architecture of the establishment and discover every detail of its exclusive facilities.
The event continued with a gastronomic experience at the same venue. Atriumwhose restaurant has been awarded with 3 Michelin stars under the direction of the chef Toño Pérez. The guests were treated to an exceptional culinary experience, which perfectly combined innovation and tradition. As part of the experience, a visit to Atrio's private wine cellarwhere some of the world's most exclusive wine references are kept. Here, attendees were able to learn the secrets of high-end oenology and enjoy a tasting of select wines, a unique sensory experience that captivated the most demanding palates.
After lunch, the guests enjoyed a brief period of restbefore continuing with a guided tour of the historic centre of Cáceres. This World Heritage city offered attendees the opportunity to explore its medieval streets, its emblematic monuments and its rich history, all in a unique tour of one of Spain's most fascinating destinations.
The day culminated with a dinner at Torre de Sandea historic space that fuses the medieval architecture of Cáceres with a sophisticated and exclusive ambience. This emblematic venue, with its unique atmosphere, provided the perfect setting for a luxurious evening. The Sande TowerAs well as being a historical landmark of the city, it is a place full of charm that provided an immersive sensory experience, where the visitors were able to enjoy the guests were able to enjoy gastronomy at its best, surrounded by history and culture.
Following this evening, the guests retired to rest in the Palacio Paredes Saavedraanother of the luxury destinations that Cáceres has to offer, known for its elegance and privileged location.
The second day of the FAM Trip began with a delicious breakfast at Atriowhere the guests They were able to enjoy a gastronomic proposal that reflected the quality and creativity of the establishment. The group then went to the Museum of Contemporary Art "Helga de Alvear".The museum is home to an impressive collection of contemporary art and has established itself as a cultural reference point in the region. After this visit, the group set off on their return journey to MadridThis is an unforgettable experience in the heart of the gastronomy and luxury of Cáceres.
This FAM Trip not only allowed the guests discover the gastronomic and hospitality excellence of AtriumIt also strengthened its position as an exceptional destination for luxury tourism. Atriumin its historical context in Cáceresis a place that combines the best in gastronomy, history y cultureoffering its visitors a unique and unforgettable experience.
With this initiative, SIE, Spain Is Excellence continues to promote high-end tourism, providing its members and partners with guests the opportunity to discover exceptional destinations that offer unforgettable experiences, fusing the best of gastronomy, luxury and culture.
The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
From 16 to 20 September, SIE welcomed an exclusive group of six high-level agencies.
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