The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
From 30 March to 1 April, SIE, Spain Is Excellence organised an exclusive Fam Trip to Ronda, offering travel agencies specialising in luxury tourism an immersive experience in the authenticity, history and excellence of this iconic destination on the Costa del Sol.
The day began with an exclusive visit to the Real Maestranza de la Caballería de Ronda (Royal Cavalry of Ronda)The institution's legacy dates back to 1573, when Philip II ordered the creation of brotherhoods of knights for the defence of the territory. This private visit allowed attendees to delve into the equestrian history of Ronda and the tradition of the maestranza, enjoying a unique heritage environment reserved for the occasion.
The next stop was the Mondragon PalaceThe restaurant, a true architectural jewel, opened its doors exclusively for a private visit. This emblematic building, which preserves Arab and Renaissance vestiges, was the setting for an exceptional lunch hosted by Rustic Experience Andalusiawhere attendees enjoyed a carefully selected range of local products in a setting that evokes history and sophistication.
Subsequently, one of the most prominent tourism initiatives in Ronda was explored: the Desfiladero del Tajo footbridges. This route takes you deep into the heart of the Tajo de Ronda and allows you to contemplate its imposing beauty from a unique perspective.
In the afternoon, we will immerse ourselves in the essence of regenerative agriculture with a visit to The Organica benchmark in the production of extra virgin olive oil. This enclave, designed by the prestigious Philippe Starckcombines design, sustainability and tradition in a setting of centuries-old olive trees. The tour included a walk among the olive trees, a visit to its museum and an exquisite OIL TASTINGwhere participants were able to appreciate the quality and care that defines every drop of this liquid gold.
The second day was marked by a visit to La Donaira Estatea paradise where excellence lies in authenticity. Surrounded by nature, the attendees enjoyed an immersion in the philosophy of Slow Foodorganic farming and respect for the balance between man and his environment. From its cuisine based on organic garden produce to its holistic wellness concept, La Donaira reminded us that true luxury lies in well-tended simplicity.
The experience concluded with a stay at the exclusive Hotel Molino del ArcoThe event was held in an 18th century Andalusian farmhouse that combined comfort, history and nature, where attendees were able to relax and share impressions of the fam trip.
This Fam Trip has been made possible thanks to the collaboration of local companies committed to quality tourism, such as the olive oil mill LA Organicthe charming Hotel Molino del Arco and the immersive approach of Rustic Experience Andalusia. In addition, with the support of Andalusian Tourism y Tourism in RondaThe agents were able to discover first-hand the enormous potential of the city as a key destination for tourism in Andalusia, highlighting its offer of authentic, exclusive and sustainable experiences.
With this promotional action, Ronda takes another step forward in its strategy to position itself as a reference destination for tourism excellence, offering a balance between history, innovation, sustainability and authenticity.
At SIE, Spain Is Excellencewe continue to promote experiences that elevate the concept of luxury tourism, always with the seal of quality and exclusivity that defines us.
The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
From 16 to 20 September, SIE welcomed an exclusive group of six high-level agencies.
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