
The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
This event, conceived as a highly collaborative space, brought together our members in a dynamic environment where the exchange of ideas and innovation took centre stage. Divided into groups, they worked on designing a exclusive travel product or programmewhich shall be binding on each of its members.
For most of the morningThe teams focused on the development of their proposals, with the clear objective of creating unique tourism experiences that reflect the excellence of the Spanish sector.
At the end, each group had 5 minutes to present their project, sharing not only the results, but also the effort, vision and spirit of collaboration that characterise the SIE community.
The final result of this day was not just a matter of ideas: Each product will be sent to international agencies and media outlets.The SIE's commitment to quality, innovation and teamwork in high-level tourism is tangible proof of this.
This meeting not only strengthened the ties between our members, but also reaffirmed their role as leaders in the creation of differential proposals in the sector.
Here's to innovation, working together and a future full of unique experiences!

The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.

From 16 to 20 September, SIE welcomed an exclusive group of six high-level agencies.

Santa Casilda: the light of the Spanish Baroque in the Thyssen-Bornemisza Museum
Saint Casilda, painted by Zurbarán around 1635, is a jewel of Spanish Baroque art. In the Thyssen-Bornemisza Museum it dazzles with its