Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
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From 9 to 12 June 2025, SIE, Spain Is Excellence actively participated in the Jornadas Inversas organised by Turespaña in SevilleThe event is a key event focused on the US and Canadian tourism markets.
During these days, a representative of SIE, Spain Is Excellence held one-to-one meetings with North American travel agencies, representing a selected number of certified partners from the high quality Spanish tourism sector.
The United States and Canada are priority markets for the promotion of tourism of excellence in Spain, and the participation of SIE reaffirms its commitment to strengthen marketing in these regions.
In addition, the social programme organised by Turismo de Andalucía allowed attendees to enjoy and learn first-hand about the authenticity and cultural richness of the Seville destination, thus reinforcing the differential value of the Spanish tourism offer.
From SIE, Spain Is Excellence We value the opportunity to share this experience with other members present at the event, strengthening the collaborative network and the international positioning of Spanish tourism.
Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
On 27th May, SIE, Spain Is Excellence held a new Sales Mission in Ireland, a strategic meeting aimed at
ART & TEA: a sensory experience between art, wellbeing and contemplation
On 21 May, ART & TEA, a botanical and sensory experience organised at the National Museum of Art and Art, was held at the National Museum of Art and Art History.
