SIE (Spain Is Excellence) brought together experts and guests alongside ZEM Wellness at an exclusive event held in Madrid
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Paris, January 2026. - SIE, Spain Is Excellence participated in MAISON&OBJET Paris 2026one of the most important international design and interior design events, with the aim of strengthening Spain's presence as a benchmark in the design and interior design sector. tourism excellence, luxury services and high-level design.
The mission was carried out under the motto "Past Reveals Futureexploring how craft management and technological innovation are essential pillars for the competitiveness and projection of Spanish projects in international markets. The initiative allowed SIE partners to learn first-hand about global trends, as well as connect with industry leaders and experts in sustainability and leadership.
Among the members who participated were Aylanz Hospitality Group, Anantara Villa Padierna Palace Benahavis Marbella Resort, The Arc Collection, Técnica Incentives, Sotogrande SA and Maraviacompanies that represent the rigour and operational capacity of Spanish industry.
During the conference, the participants had the opportunity to exchange perspectives with international references such as Natalia Bayona, Executive Director, UN Tourism, y Charo Izquierdo of ENCLAVE ODSwho highlighted the importance of integrating values of sustainability and responsibility in the management of luxury spaces.
SIE's participation in MAISON&OBJET Paris reaffirms its commitment to projecting Marca España and to offer its members opportunities to consolidate their leadership in the sector of tourism and services of excellence. Thanks to this type of meetings, Spanish projects continue to position themselves in the most influential international forums, combining authenticity, innovation and excellence.
SIE (Spain Is Excellence) brought together experts and guests alongside ZEM Wellness at an exclusive event held in Madrid
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