Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
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Within the framework of FITURSIE, Spain Is Excellence took part in a number of important meetings that reaffirmed its commitment to a model of tourism of excellencebased on the authenticity, culture and quality of the destinations.
The Wednesday 21 January, Ana Alonso gave a lecture on tourism of excellence in the space of Extremaduraduring which he presented the new SIE dossier. This document brought together a careful selection of high quality tourist services aimed at travellers seeking luxury from authenticity, placing value on the proper preservation of Extremadura's culture, traditions and heritage.
In addition, the Friday 23 JanuaryThe recording of the first podcast #MuySIE "Catalunya Premium: a universal culture".an exclusive meeting dedicated to the celebration of the Gaudí Year 2026 and the positioning of the premium sector and luxury tourism in Catalonia. The session focused on the relevance of this commemorative year, which celebrates the centenary of the death of Antoni Gaudíand how its legacy continues to be a cornerstone of the destination's cultural and tourist identity.
During the conversation, the cultural approach of Catalunya PremiumThe event focused on the profile of the culturally motivated traveller and the value of heritage as a key element of tourism excellence. It also analysed the figure of Gaudí from different perspectives, exploring his personality, sources of inspiration and the main actions planned within the framework of Gaudí Year to project his legacy internationally.
The podcast featured the participation of Patrick TorrentExecutive Director of the Catalan Tourism Agency; Anna Mollet GuileraHead of Communications for Gaudí Year and Manager of Bellasguard Gaudí; and Ana AlonsoCEO of SIE, Spain Is Excellence The meeting concluded with a meeting of the European Commission, who shared their reflections and strategic visions on culture, destination and tourism excellence. The meeting concluded with a networking cocktailorganised by member SIE Catalunya PremiumThe event, which favoured the exchange of ideas and the creation of synergies among the participants.
Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
On 27th May, SIE, Spain Is Excellence held a new Sales Mission in Ireland, a strategic meeting aimed at
ART & TEA: a sensory experience between art, wellbeing and contemplation
On 21 May, ART & TEA, a botanical and sensory experience organised at the National Museum of Art and Art, was held at the National Museum of Art and Art History.
