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SIE, Spain Is Excellence at FITUR: tourism of excellence and culture

Within the framework of FITUR, SIE, Spain Is Excellence reinforced its commitment to tourism excellence through key events, such as the presentation of the new dossier for Extremadura and the recording of the first #MuySIE podcast with Catalunya Premium, focusing on culture, heritage and authenticity.

January 29, 2026

Within the framework of FITURSIE, Spain Is Excellence took part in a number of important meetings that reaffirmed its commitment to a model of tourism of excellencebased on the authenticity, culture and quality of the destinations.

New SIE dossier for Extremadura

The Wednesday 21 January, Ana Alonso gave a lecture on tourism of excellence in the space of Extremaduraduring which he presented the new SIE dossier. This document brought together a careful selection of high quality tourist services aimed at travellers seeking luxury from authenticity, placing value on the proper preservation of Extremadura's culture, traditions and heritage.

First Video Podcast #MuySIE with Catalunya Premium: a universal culture

In addition, the Friday 23 JanuaryThe recording of the first podcast #MuySIE "Catalunya Premium: a universal culture".an exclusive meeting dedicated to the celebration of the Gaudí Year 2026 and the positioning of the premium sector and luxury tourism in Catalonia. The session focused on the relevance of this commemorative year, which celebrates the centenary of the death of Antoni Gaudíand how its legacy continues to be a cornerstone of the destination's cultural and tourist identity.

During the conversation, the cultural approach of Catalunya PremiumThe event focused on the profile of the culturally motivated traveller and the value of heritage as a key element of tourism excellence. It also analysed the figure of Gaudí from different perspectives, exploring his personality, sources of inspiration and the main actions planned within the framework of Gaudí Year to project his legacy internationally.

The podcast featured the participation of Patrick TorrentExecutive Director of the Catalan Tourism Agency; Anna Mollet GuileraHead of Communications for Gaudí Year and Manager of Bellasguard Gaudí; and Ana AlonsoCEO of SIE, Spain Is Excellence The meeting concluded with a meeting of the European Commission, who shared their reflections and strategic visions on culture, destination and tourism excellence. The meeting concluded with a networking cocktailorganised by member SIE Catalunya PremiumThe event, which favoured the exchange of ideas and the creation of synergies among the participants.