Fashion and excellence: Pedro del Hierro at Mercedes-Benz Fashion Week Madrid
On 18 March, SIE members enjoyed a unique experience at the Pedro del Hierro fashion show.
On the 28th of February, Marbella once again demonstrated why it is one of Europe's top destinations for high-end tourism. The I SIE Golf Tournamentorganised by SIE, Spain Is Excellence brought together 60 managers and professionals from the tourism and business sectors in a day that combined sport, unique experiences and networking in emblematic settings.
The tournament took place between Marbella Club Hotelthe Higueral Golf and the Don Carlos Marbella Resort & SpaThe hotel, three benchmarks of hospitality and lifestyle on the Costa del Sol, stood out for its exclusive character and attention to every detail.
Spain has more than 400 golf courses and is positioned as one of the leading destinations in Europe for travellers motivated by this sport. This is a visitor profile with high purchasing power and long stays, which contributes significantly to the deseasonalisation and economic impact on the destination.
Against this backdrop, the Costa del Sol - known internationally as the "Costa del Golf- concentrates one of the largest camp offers in Europe, consolidating its position as a benchmark for tourism excellence even outside the high season.
"Golf is an example of how Spain can attract demanding international travellers all year round, generating economic and reputational impact for our destinations". "This tournament is born with the vocation of uniting those who share this vision. It is not just about competing, but about creating community, alliances and experiences consistent with the quality that Spain offers".
The 1st SIE Golf Tournament transformed every hole into a exclusive experience thanks to the participation of partners and collaborators:
The tour began with Limouxinewhich presented an ultra high-end vehicle from its fleet. Players and Clinic attendees were able to get close to the vehicle, climb inside and appreciate its finishes and level of comfort. In addition, the Limouxine team gave an explanation of its fleet and the personalised services it offers, immersing the participants in the experience of luxury transport.
The second hole took participants to a space designed for wellbeing and comfort. The Arc Collection recreated an ambience with carefully selected home furnishings, reflecting its philosophy: the luxury of feeling at home. The experience was completed with a digital library with reading recommendations and a Spotify playlist with relaxing music, bringing attendees closer to the concept of serene and personalised luxury.
The participants found the proposal from Museum Automotive y from the Fashion from Malaga (MAM), with a Lancia Astura Cabriolet from 1939 y three designs from high sewing signed by Gucci, Prada y Dolce & Gabbana, creating a dialogue on automotive historical y fashion from luxury that surprised a the assistants.
On the third hole, Maravia Travel presented its services and destinations in a brief explanation of personalised travel experiences. To close the activation with a touch of fun, a raffle of six backpacks was held among the attendees, generating enthusiasm and participation.
The fourth hole offered a space to rest and get in touch with the local identity. The players enjoyed a light snack and received bags with merchandising and tourist information provided by the technicians from the Marbella Town HallThe event will bring participants closer to the attractions and services of the destination.
The fifth hole combined wellness and gastronomic pleasure. Attendees received a toiletry bag with thermal water and golf accessories, while they explored a carefully decorated area with banners, preserved flowers and a Magnum bottle. During the stop, they were able to taste wine Converso y lavender pastes.
The sixth hole offered the challenge Longer Pro Drive from SdC Golfwhere players tried to get their ball close to the professional's ball from the tee of hole 6, using a specialised measuring device. The most accurate participant received a Ping golf bag as a prize, adding to the excitement and competitiveness of the course.
On the hill of the seventh hole, the foundation Always Strong turned the space into a point of awareness and solidarity. A work of the foundation was exhibited, reinforcing the social commitment and human connection during the day.
The eighth hole had no marker activation or specific experience, offering a moment of tranquillity on the course before closing the day.
The final tour began with a stop at Castilla La Manchawhere the players enjoyed an explanation of the destination accompanied by a tasting of manchego cheese and wineconnecting tradition, gastronomy and local culture. At the end of the 9th hole, the experience concluded with the intervention of More Than TraumaThe course was also reviewed with ultrasound scanners to ensure the health of the participants after they had completed all the holes.
At the end of the 9th hole, the experience concluded with the intervention of More Than TraumaThe course was also reviewed with ultrasound scanners to ensure the health of the participants after they had completed all the holes.
In addition from route, the assistants participated at a Clinic exclusive sponsored by Luxury Costa from Sol, designed for combine learning, enjoy y networking from high level. The day offered a experience integral that started with the visit at Marbella Club Hotel, a icon from luxury Mediterranean founded at 1954 by on Prince Alfonso von Hohenlohe. This historical resort, that combines culture, history y excellence at services, allowed a the participants approach a its legacy y style unique.
At on Marbella Club Golf Resort, the players enjoyed from a class from initiation at golf taught by professionals highly qualified, at a environment relaxed intended for learn y refine its technique. A continuation, on tour continued at Higueral Golf, where the assistants explored the holes from tournament y lived the experiences prepared by the partners from SIE, combining sport, culture y lifestyle from luxury.
The day culminated with a cocktail reception at the Don Carlos Marbellawhere attendees shared conclusions, made new connections, and enjoyed live music.
During the evening, raffles and prizes were held to round off the experience:
Thermal Castilla raffled a two-night voucher for two people with bed and breakfast, with a choice between Castilla Termal Brihuega o Castilla Termal Valbuena.
Always Strong presented a work of the foundation to one of the participants.
SdC Golf awarded the prize to the Longer Driverecognising the precision and skill of the players.
The closing ceremony showed that the tournament was much more than golf: community, connections and SIE ecosystem in action, under the hospitality, elegance and Mediterranean character of the Costa del Sol.The day culminated with a cocktail at Don Carlos Marbella, where the assistants shared impressions, strengthened new connections professionals y enjoyed from music at direct at a environment relaxed y exclusive.
During this meeting final at held the raffles y the delivery from awards that they put on brooch a the experience. Castile Thermal raffled a voucher from two nights at diary for two people, with accommodation y breakfast, a choose on Castile Thermal Brihuega o Castile Thermal Valbuena. By its part, the foundation Always Fort delivered a from its works a one from the participants, incorporating a gesture solidarity at closing from tournament. Also, SdC Golf granted on award at Drive more long, recognising the accuracy y the dexterity from the players.
This time final put from manifesto that on tournament was much more that a competition sports: a day from community, connections y experiences shared that reflect the hospitality, the elegance y on character Mediterranean from the Costa from Sol.
The I SIE Golf Tournament thus reaffirms the mission of SIE as a club of tourism excellenceThe Costa del Sol: to generate spaces where high added value tourism is built on collaboration, territory and real experience, consolidating the Costa del Sol as a leading destination for tourism excellence in Europe.
Fashion and excellence: Pedro del Hierro at Mercedes-Benz Fashion Week Madrid
On 18 March, SIE members enjoyed a unique experience at the Pedro del Hierro fashion show.
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