#SIEstarbien: alliance between SIE and María de León for wellness in luxury tourism in Spain.

SIE, Spain Is Excellence, proudly presents its
new programme #SIEstarbien designed to promote wellbeing. In a
world where the trend towards travel focused on personal wellbeing
is constantly on the rise, SIE has brought together its distinguished partners to launch
an exclusive programme offering unique and enriching experiences.

The presentation of this programme took place at
the prestigious Four Seasons Hotel. This event, which was attended by
more than 30 SIE partners are involved, each with a distinctive SIE seal of approval.
excellence in tourism, consolidates the consortium as one of the major
luxury tourism communities in Spain.

At the meeting, Ana Alonso, CEO of SIE, highlighted the
importance of addressing the current challenge faced by practitioners by
trying to reconcile work and personal life. Alonso pointed out that, in the
Today, many feel like "corporate athletes", fighting for the
by meeting the demands of the job without compromising its welfare and quality.
life.

In response to this growing need, SIE
launches the programme #SIEstarbien where is committed to equipping partners
with the necessary toolsthrough the organisation of talks,
training, dissemination activities and a type of journey to be known as
SIE Serenity experiences in collaboration with the wellness travel expert and
"referencer" María de León.

María, with more than 20 years of experience in communications in
the Travel and Wellness sector, he has collaborated with several companies and
tourist offices. Its notable presence on Instagram, with a community of
more than 128,000 followers, and his media contributions about
travel, consolidate his position as an influential figure in the field.

Collaboration between SIE and María de León creates synergy
perfect for the development of SIE Serenity trips, designed
specifically for partners of the luxury consortium in order to
disseminate them to a more global audience and that they can work in the areas where they
are located. It is crucial to stress that this project will be carried out with
a strong commitment to sustainability.