
Fashion and excellence: Pedro del Hierro at Mercedes-Benz Fashion Week Madrid
On 18 March, SIE members enjoyed a unique experience at the Pedro del Hierro fashion show.
The Four Seasons Hotel Madrida leading member of SIE, Spain Is Excellence was the perfect setting to celebrate this exclusive gathering, which not only offered a unique experience, but also paid homage to Spain's rich culture and artisanal traditions. As part of our ongoing collaboration with brands of excellence, the Four Seasons welcomed us to bring together a select group of guests in a sophisticated and historic setting, where Spanish art and tradition were brought to life in an exceptional way.
During the event, attendees had the privilege of enjoying a fascinating exhibition of handicrafts, led by Olivier BernouxThe boutique is located in the emblematic Canalejas Galleryalso a member of SIE. This space, renowned for its range of high-end brands, represents the commitment to excellence that characterises SIE members.
Olivier BernouxIn his live demonstration, he presented the meticulous process of fan making, a Spanish tradition that has been passed down from generation to generation. The guests toured three stations dedicated to this ancestral art, where they were able to appreciate not only the skill and creativity of this master craftsman, but also the level of detail and dedication that characterises each fan, handmade with passion and precision.
We had the privilege of holding the event at the Royal Suite of the Four Seasons Hotel MadridThe hotel's iconic space reflects the sophistication and elegance that characterise this iconic hotel. During the meeting, we had the pleasure of learning about the rich history of this exclusive establishment from Alejandro BernabéThe hotel's Director, who shared with the attendees the details of his legacy and commitment to excellence in hospitality.
We had the privilege of holding the event at the Royal Suite of the Four Seasons Hotel Madridwhere we shared a unique experience with the diplomatic ladies. During the meeting, Alejandro BernabéThe hotel's Director, gave us a fascinating insight into the history and legacy of Four Seasons, highlighting its commitment to excellence in hospitality. This iconic space, which reflects the quality standards of the SIEThe event offered the attendees an exclusive and sophisticated environment, in perfect harmony with the values of Spain Is Excellence.
Thus, the Demas breakfast that we held in Four Seasons Hotel Madridnot only celebrated Spanish art and culture, but also highlighted the level of hospitality and responsible luxury that SIE members are known for. It was an event that fused the best of traditional craftsmanship with excellence in service, leaving a lasting impression on all present.

Fashion and excellence: Pedro del Hierro at Mercedes-Benz Fashion Week Madrid
On 18 March, SIE members enjoyed a unique experience at the Pedro del Hierro fashion show.

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