{"id":10416,"date":"2025-05-09T11:24:00","date_gmt":"2025-05-09T11:24:00","guid":{"rendered":"https:\/\/www.spainisexcellence.com\/?p=10416"},"modified":"2025-05-13T07:16:56","modified_gmt":"2025-05-13T07:16:56","slug":"ana-alonso-los-premios-sie-son-una-apuesta-por-la-excelencia-y-la-proyeccion-de-espana-al-mundo","status":"publish","type":"post","link":"https:\/\/www.spainisexcellence.com\/en\/2025\/05\/09\/ana-alonso-los-premios-sie-son-una-apuesta-por-la-excelencia-y-la-proyeccion-de-espana-al-mundo\/","title":{"rendered":"Ana Alonso: \"The SIE Awards are a commitment to excellence and the projection of Spain to the world\"."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10416\" class=\"elementor elementor-10416\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e4220 e-flex e-con-boxed e-con e-parent\" data-id=\"18e4220\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09bdbfb e-con-full e-flex e-con e-child\" data-id=\"09bdbfb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1dd5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b9e1dd5\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ana Alonso: \"The SIE Awards are a commitment to excellence and the projection of Spain to the world\".<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b65105 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"9b65105\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAt a key moment for the international positioning of the Spain brand, the SIE Awards for Excellence are consolidated as a fundamental initiative of Spain Is Excellence. More than just a gala, these awards recognise the work of those who represent the best of the country in sectors such as tourism, gastronomy, culture and business, both within and beyond our borders.\r\nThis annual recognition reflects SIE's commitment to quality, elegance and national talent. To better understand what is behind these awards, we talked to Ana Alonso, CEO of SIE, who shares with us the vision, values and projection of this unique event.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a60c47 elementor-widget elementor-widget-post-info\" data-id=\"1a60c47\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ac52e5c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2025\/05\/09\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 9, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb57567 e-con-full e-flex e-con e-child\" data-id=\"bb57567\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ee1ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f7ee1ea\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/wordpress-11-2048x1366.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-10470\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/wordpress-11-2048x1366.png 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/wordpress-11-300x200.png 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/wordpress-11-1024x683.png 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/wordpress-11-768x512.png 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/wordpress-11-1536x1024.png 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/wordpress-11-18x12.png 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4911f e-flex e-con-boxed e-con e-parent\" data-id=\"4b4911f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41fff4b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41fff4b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b3edd e-flex e-con-boxed e-con e-parent\" data-id=\"88b3edd\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-402760b e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"402760b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae1c9e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3ae1c9e\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-dot-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Open the index\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__3ae1c9e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0a95f7 e-con-full e-flex e-con e-child\" data-id=\"c0a95f7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80e7407 elementor-widget elementor-widget-heading\" data-id=\"80e7407\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interview with Ana Alonso, CEO of Spain Is Excellence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f864d5 elementor-widget elementor-widget-heading\" data-id=\"2f864d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What exactly are the SIE Excellence Awards and what is their main purpose?\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d49a265 elementor-widget elementor-widget-image\" data-id=\"d49a265\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"295\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/SIE-Premiados-y-entregadores-28-scaled-e1746789038653-1024x377.jpg\" class=\"attachment-large size-large wp-image-10420\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/SIE-Premiados-y-entregadores-28-scaled-e1746789038653-1024x377.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/SIE-Premiados-y-entregadores-28-scaled-e1746789038653-300x111.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/SIE-Premiados-y-entregadores-28-scaled-e1746789038653-768x283.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/SIE-Premiados-y-entregadores-28-scaled-e1746789038653-1536x566.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/SIE-Premiados-y-entregadores-28-scaled-e1746789038653-2048x754.jpg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/SIE-Premiados-y-entregadores-28-scaled-e1746789038653-18x7.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f9a42 elementor-widget elementor-widget-text-editor\" data-id=\"25f9a42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The SIE Excellence Awards are an award that we present to companies, institutions or individuals who represent the Spain brand in an excellent way beyond our borders and who help to position Spain as the destination of excellence that it is.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5750d elementor-widget elementor-widget-heading\" data-id=\"2a5750d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How has SIE evolved to reach these awards?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc93c93 elementor-widget elementor-widget-text-editor\" data-id=\"dc93c93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SIE has evolved to reach these awards with a lot of effort, with the trust of our members, with the evolution of the company, making us the only certifier of tourism excellence in the country and with the conviction that we have to position our country as the destination of excellence that it truly is.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8006c elementor-widget elementor-widget-heading\" data-id=\"ea8006c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What makes the SIE Awards unique in today's world?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7002925 elementor-widget elementor-widget-text-editor\" data-id=\"7002925\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The SIE awards are the only recognition focused on giving value and positioning Spain as a tourism destination of excellence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e684a elementor-widget elementor-widget-heading\" data-id=\"40e684a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Why was the Rosewood Villa Magna chosen as the venue?\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b23dd elementor-widget elementor-widget-image\" data-id=\"41b23dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/325292826-e1746789389432.jpg\" class=\"attachment-large size-large wp-image-10421\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/325292826-e1746789389432.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/325292826-e1746789389432-300x157.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/325292826-e1746789389432-768x402.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/05\/325292826-e1746789389432-18x9.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e0bfb elementor-widget elementor-widget-text-editor\" data-id=\"25e0bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Rosewood Villa Magna is SIE Laurel and this year we have chosen this unique and very special place to celebrate the most important event we have at Spain Is Excellence, which is the SIE Excellence Awards.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2d304 elementor-widget elementor-widget-heading\" data-id=\"ef2d304\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How are the winners selected?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1f6cf elementor-widget elementor-widget-text-editor\" data-id=\"ac1f6cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The winners are selected on the basis of the impact of their personal, institutional or company brand on the national scene. We measure a series of parameters that the jury has a period of time before the meeting to select them. Each member of the jury submits their proposals and, from there, we meet, each of these proposals is defended, some nominees are left and the final vote is taken on the winner in each category.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6853ad2 elementor-widget elementor-widget-heading\" data-id=\"6853ad2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is the role of the jury in this process?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfcb45d elementor-widget elementor-widget-text-editor\" data-id=\"bfcb45d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The role of the jury in this process is fundamental to the rigour of the decisions. It is made up of a group of professionals, each expert in their own field, who have helped us to select the perfect candidates and, in the end, the winners who will receive the award on 9 June.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b5dae elementor-widget elementor-widget-heading\" data-id=\"64b5dae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What impact do you think this recognition will have on the laureates?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f276317 elementor-widget elementor-widget-text-editor\" data-id=\"f276317\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The impact I hope this award will have on the winners is responsibility. That they assume how important they are for our country, for the quality tourism we receive, that approach that they are probably not aware of how they impact on the decision of a quality traveller. And I hope that they assume that responsibility and that they continue to be ambassadors of the Spain brand for a long time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506bdcf elementor-widget elementor-widget-heading\" data-id=\"506bdcf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What are the values that SIE seeks to highlight with these awards?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b2e40 elementor-widget elementor-widget-text-editor\" data-id=\"62b2e40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The values we seek to highlight in these awards are the same values that generate the pillars of our company, of Spain Is Excellence, which are: YES to Spain, YES to Elegance, YES to Education, YES to Ethics, YES to the Extraordinary, YES to the Exceptional and YES to Excellence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8414aed elementor-widget elementor-widget-heading\" data-id=\"8414aed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How does excellence in tourism, gastronomy and culture influence the Spain brand?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f7b8bf elementor-widget elementor-widget-text-editor\" data-id=\"0f7b8bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the end, a quality tourist, which we seek to attract, influences society as a whole. And in this part of gastronomy and culture, in the end this traveller really understands the destination in all its capacities and values it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c072b elementor-widget elementor-widget-heading\" data-id=\"c3c072b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What role do sponsors play in these awards?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba5714 elementor-widget elementor-widget-text-editor\" data-id=\"6ba5714\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For us, the sponsors are fundamental, because in the end we all bring together what we want to point out about these awards. Each of our sponsors is with us for a reason within their company and, without a doubt, they are all linked to the same values of excellence as Spain Is Excellence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a04fb0f elementor-widget elementor-widget-heading\" data-id=\"a04fb0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is the vision for the future of the SIE Awards?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c73a569 elementor-widget elementor-widget-text-editor\" data-id=\"c73a569\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The vision for the future of the SIE Awards is to create an army of ambassadors who will look after our brand, who will protect our country so that we can welcome that quality traveller who understands the value and culture of our country in all its dimensions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4332080 elementor-widget elementor-widget-heading\" data-id=\"4332080\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">If you had to define the SIE Awards in three words, what would they be?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-968434d elementor-widget elementor-widget-text-editor\" data-id=\"968434d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If I had to define the awards in three words (which is a bit complicated) it would be: excellence, union and projection.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5ad19 elementor-widget elementor-widget-heading\" data-id=\"1c5ad19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A purposeful recognition\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d95d6 elementor-widget elementor-widget-text-editor\" data-id=\"a4d95d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The SIE Awards are not only a celebration of success, but also a powerful tool to <\/span><b>to reinforce Spain's image as an international benchmark of excellence, talent and sophistication.<\/b><span style=\"font-weight: 400;\">. In the words of Ana Alonso, these awards seek to build a solid community of ambassadors committed to the Spain brand, capable of influencing the global perception of the country and attracting a conscious, demanding and culturally involved traveller.<\/span><\/p><p><span style=\"font-weight: 400;\">With a rigorous selection of award winners, a top-level jury and the backing of institutions and companies that share the values of excellence, the SIE Awards mark a before and after in the way we celebrate the best of our country. They are an invitation to continue working for a Spain that inspires, that shines and that leaves its mark beyond its borders.<\/span><\/p><p><b>You can watch the full interview with Ana Alonso<\/b><span style=\"font-weight: 400;\"> on our YouTube channel via the following link: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/youtu.be\/NaUEQ6k_V4E\">See full interview<\/a><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07a28a9 e-flex e-con-boxed e-con e-parent\" data-id=\"07a28a9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e67fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"66e67fd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75fee63 e-flex e-con-boxed e-con e-parent\" data-id=\"75fee63\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6782bb elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"a6782bb\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:26,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12788 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/03\/27\/desfile-pedro-del-hierro-mbfwmadrid\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/PdH1-300x300.jpeg\" class=\"attachment-medium size-medium wp-image-12790\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/PdH1-300x300.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/PdH1-1024x1024.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/PdH1-150x150.jpeg 150w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/PdH1-768x768.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/PdH1-1536x1536.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/PdH1-12x12.jpeg 12w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/PdH1.jpeg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/03\/27\/desfile-pedro-del-hierro-mbfwmadrid\/\" >\n\t\t\t\tFashion and excellence: Pedro del Hierro at Mercedes-Benz Fashion Week Madrid\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>On 18 March, SIE members enjoyed a unique experience at the Pedro del Hierro fashion show.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/03\/27\/desfile-pedro-del-hierro-mbfwmadrid\/\" aria-label=\"Read more about Fashion and excellence: Pedro del Hierro at Mercedes-Benz Fashion Week Madrid\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12747 post type-post status-publish format-standard has-post-thumbnail hentry category-alojamiento category-servicios\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/03\/27\/don-carlos-marbella-rafa-nadal-tennis-center\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Don-Carlos-tenis-gym-piscina-3-300x200.jpg\" class=\"attachment-medium size-medium wp-image-12753\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Don-Carlos-tenis-gym-piscina-3-300x200.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Don-Carlos-tenis-gym-piscina-3-1024x683.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Don-Carlos-tenis-gym-piscina-3-768x512.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Don-Carlos-tenis-gym-piscina-3-1536x1024.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Don-Carlos-tenis-gym-piscina-3-2048x1365.jpg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Don-Carlos-tenis-gym-piscina-3-18x12.jpg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/03\/27\/don-carlos-marbella-rafa-nadal-tennis-center\/\" >\n\t\t\t\tDon Carlos Marbella and Rafa Nadal Tennis Center, tennis in front of the sea\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Discover how Don Carlos Marbella combines its Mediterranean heritage with the Rafa Nadal Tennis Center, a space where tennis\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/03\/27\/don-carlos-marbella-rafa-nadal-tennis-center\/\" aria-label=\"Read more about Don Carlos Marbella and the Rafa Nadal Tennis Center, tennis on the seafront\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12765 post type-post status-publish format-standard has-post-thumbnail hentry category-museos-y-galerias\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/03\/23\/visitas-guiadas-fundacion-mapfre-sie\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"300\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Helen-Levitt-Visita-e1774620812448-284x300.jpg\" class=\"attachment-medium size-medium wp-image-12773\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Helen-Levitt-Visita-e1774620812448-284x300.jpg 284w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Helen-Levitt-Visita-e1774620812448-971x1024.jpg 971w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Helen-Levitt-Visita-e1774620812448-768x810.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Helen-Levitt-Visita-e1774620812448-11x12.jpg 11w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/03\/Helen-Levitt-Visita-e1774620812448.jpg 1280w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/03\/23\/visitas-guiadas-fundacion-mapfre-sie\/\" >\n\t\t\t\tCulture in small format: exclusive visits to Mapfre Foundation exhibitions\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>SIE organised two small-group guided tours of the Anders Zorn and Helen Levitt exhibitions at the Foundation.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/03\/23\/visitas-guiadas-fundacion-mapfre-sie\/\" aria-label=\"Read more about Culture in small format: exclusive visits to Fundaci\u00f3n Mapfre exhibitions\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>At a key moment for the international positioning of the Spain brand, the SIE Awards for Excellence are consolidated as a fundamental initiative of Spain Is Excellence. More than just a gala, these awards recognise the work of those who represent the best of the country in sectors such as tourism, gastronomy, culture and business, both within and beyond our borders.<br \/>\nThis annual recognition reflects SIE's commitment to quality, elegance and national talent. To better understand what is behind these awards, we talked to Ana Alonso, CEO of SIE, who shares with us the vision, values and projection of this unique event.<\/p>","protected":false},"author":3,"featured_media":10470,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,21,19],"tags":[],"class_list":["post-10416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-eventos","category-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ana Alonso: \u201cLos Premios SIE son una apuesta por la excelencia y la proyecci\u00f3n de Espa\u00f1a al mundo\u201d - SIE - SPAIN IS EXCELLENCE<\/title>\n<meta name=\"description\" content=\"Entrevista a Ana Alonso, CEO de SIE: descubre c\u00f3mo los Premios SIE proyectan la excelencia de Espa\u00f1a al mundo en turismo, cultura, empresa y m\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spainisexcellence.com\/en\/2025\/05\/09\/ana-alonso-los-premios-sie-son-una-apuesta-por-la-excelencia-y-la-proyeccion-de-espana-al-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ana Alonso: \u201cLos Premios SIE son una apuesta por la excelencia y la proyecci\u00f3n de Espa\u00f1a al mundo\u201d\" \/>\n<meta property=\"og:description\" content=\"Entrevista a Ana Alonso, CEO de SIE: descubre c\u00f3mo los Premios SIE proyectan la excelencia de Espa\u00f1a al mundo en turismo, cultura, empresa y m\u00e1s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spainisexcellence.com\/en\/2025\/05\/09\/ana-alonso-los-premios-sie-son-una-apuesta-por-la-excelencia-y-la-proyeccion-de-espana-al-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"SIE - 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