{"id":11505,"date":"2025-11-03T14:21:31","date_gmt":"2025-11-03T14:21:31","guid":{"rendered":"https:\/\/www.spainisexcellence.com\/?p=11505"},"modified":"2025-11-04T10:39:43","modified_gmt":"2025-11-04T10:39:43","slug":"coming-up-2025-4","status":"publish","type":"post","link":"https:\/\/www.spainisexcellence.com\/en\/2025\/11\/03\/coming-up-2025-4\/","title":{"rendered":"Coming Up! 2025"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11505\" class=\"elementor elementor-11505\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e4220 e-flex e-con-boxed e-con e-parent\" data-id=\"18e4220\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09bdbfb e-con-full e-flex e-con e-child\" data-id=\"09bdbfb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1dd5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b9e1dd5\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Coming Up! 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b65105 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"9b65105\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a global benchmark for luxury tourism. Data, innovation, sustainability and purpose mark the path towards a model of excellence with global impact.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a60c47 elementor-widget elementor-widget-post-info\" data-id=\"1a60c47\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ac52e5c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2025\/11\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 3, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb57567 e-con-full e-flex e-con e-child\" data-id=\"bb57567\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ee1ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f7ee1ea\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-139-2048x1366.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-11533\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-139-2048x1366.jpg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-139-300x200.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-139-1024x683.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-139-768x512.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-139-1536x1025.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-139-18x12.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4911f e-flex e-con-boxed e-con 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elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"402760b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae1c9e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3ae1c9e\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-dot-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this 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data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Open the index\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__3ae1c9e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0a95f7 e-con-full e-flex e-con e-child\" data-id=\"c0a95f7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdfaf4 elementor-widget elementor-widget-heading\" data-id=\"4fdfaf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Coming Up! 2025 consolidates Spain as an international benchmark for tourism excellence, with a strategy based on data, innovation and purpose.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f9a42 elementor-widget elementor-widget-text-editor\" data-id=\"25f9a42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"519\" data-end=\"552\">Madrid, 27 October 2025<\/strong> - Spanish luxury tourism has once again placed itself at the centre of the global map with the fourth edition of the <strong data-start=\"657\" data-end=\"671\">Coming Up!<\/strong>the annual meeting organised by <strong data-start=\"707\" data-end=\"736\">SIE, Spain Is Excellence&nbsp;<\/strong>held at the <strong data-start=\"754\" data-end=\"786\">Hotel VP Plaza Espa\u00f1a Design<\/strong>.<br data-start=\"787\" data-end=\"790\" \/>More from <strong data-start=\"797\" data-end=\"829\">200 professionals from the sector<\/strong>premium brands and public and private institutions came together for a day that explored the <strong data-start=\"928\" data-end=\"987\">new source markets, technological transformation<\/strong> and the role of the <strong data-start=\"1005\" data-end=\"1046\">training, connectivity and women<\/strong> in the evolution of high-value tourism<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6c783 elementor-widget elementor-widget-image\" data-id=\"ef6c783\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-27-1024x683.jpg\" class=\"attachment-large size-large wp-image-11506\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-27-1024x683.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-27-300x200.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-27-768x512.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-27-1536x1025.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-27-2048x1366.jpg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-27-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78d492f elementor-widget elementor-widget-heading\" data-id=\"78d492f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A data-driven strategy: SIE and Visa, a partnership for excellence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc93c93 elementor-widget elementor-widget-text-editor\" data-id=\"dc93c93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1171\" data-end=\"1489\">One of the key moments of the event was the presentation of the <strong data-start=\"1232\" data-end=\"1262\">Visa progress report<\/strong> on the behaviour of the luxury tourist. The global digital payments company highlighted the <strong data-start=\"1357\" data-end=\"1395\">value of data and technology<\/strong> to better understand the premium traveller and design more personalised and cost-effective experiences.<\/p><blockquote data-start=\"1491\" data-end=\"1862\"><p data-start=\"1493\" data-end=\"1862\">\"Spain is at a key moment to consolidate its position as one of the world's leading luxury tourism destinations,\" he said. <strong data-start=\"1622\" data-end=\"1640\">Eduardo Prieto<\/strong>The General Director of <strong data-start=\"1662\" data-end=\"1680\">Visa in Spain<\/strong>.<br data-start=\"1681\" data-end=\"1684\" \/>\"Our purpose is clear: to promote a tourism that combines economic development and social value, by focusing on digitalisation and collaboration with the luxury ecosystem\".<\/p><\/blockquote><p data-start=\"1864\" data-end=\"2007\">This collaboration between <strong data-start=\"1888\" data-end=\"1902\">Visa and EIS<\/strong> reinforces a tourism model based on knowledge, innovation and public-private cooperation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c18127 elementor-widget elementor-widget-image\" data-id=\"6c18127\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.44.54-2-1024x683.jpeg\" class=\"attachment-large size-large wp-image-11508\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.44.54-2-1024x683.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.44.54-2-300x200.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.44.54-2-768x512.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.44.54-2-1536x1024.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.44.54-2-18x12.jpeg 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.44.54-2.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5a785 elementor-widget elementor-widget-heading\" data-id=\"8a5a785\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connectivity: the new essential luxury<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de564a9 elementor-widget elementor-widget-text-editor\" data-id=\"de564a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2056\" data-end=\"2409\">The inaugural conversation between <strong data-start=\"2088\" data-end=\"2102\">Ana Alonso<\/strong>CEO of SIE, and <strong data-start=\"2118\" data-end=\"2143\">Javier S\u00e1nchez Ciudad<\/strong>of <strong data-start=\"2148\" data-end=\"2178\">Telef\u00f3nica (O2 and eSimFLAG)<\/strong>The <strong data-start=\"2199\" data-end=\"2233\">importance of connectivity<\/strong> in the traveller's experience.<br data-start=\"2264\" data-end=\"2267\" \/>The <strong data-start=\"2270\" data-end=\"2294\">84 % of tourists<\/strong> considers their smartphone essential for travel and more than <strong data-start=\"2350\" data-end=\"2369\">50 % uses it<\/strong> for travel arrangements.<\/p><blockquote data-start=\"2411\" data-end=\"2597\"><p data-start=\"2413\" data-end=\"2597\">\"Connectivity is no longer a luxury, it's part of the luxury experience,\" said S\u00e1nchez Ciudad, underlining the potential of the <strong data-start=\"2539\" data-end=\"2554\">Travel eSIM<\/strong> as a sustainable and frictionless solution.<\/p><\/blockquote><p data-start=\"2599\" data-end=\"3038\">This new form of connection is consolidating as an unstoppable trend: between 10 and 15 % of international travellers already use eSIM, and <strong data-start=\"2743\" data-end=\"2810\">90 % states that he would be willing to do so on his next trip.<\/strong>.<br data-start=\"2811\" data-end=\"2814\" \/>According to Telef\u00f3nica, this technology not only improves the traveller's experience, but it also benefits the <strong data-start=\"2927\" data-end=\"2958\">tourism value chain<\/strong> -hotels, agencies and destinations - by reinforcing the perception of quality and service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c04c4fd elementor-widget elementor-widget-image\" data-id=\"c04c4fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-10.13.04-3-1024x683.jpeg\" class=\"attachment-large size-large wp-image-11507\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-10.13.04-3-1024x683.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-10.13.04-3-300x200.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-10.13.04-3-768x512.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-10.13.04-3-1536x1024.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-10.13.04-3-18x12.jpeg 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-10.13.04-3.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c1633 elementor-widget elementor-widget-heading\" data-id=\"e1c1633\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New source markets: Argentina and South-East Asia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f66ae elementor-widget elementor-widget-text-editor\" data-id=\"71f66ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3108\" data-end=\"3442\">The meeting also discussed the <strong data-start=\"3141\" data-end=\"3164\">emerging markets<\/strong> with greater projection for high-value tourism.<br data-start=\"3216\" data-end=\"3219\" \/><strong data-start=\"3219\" data-end=\"3237\">Alejandro Nimo<\/strong>the Argentinean President's attach\u00e9 in Spain, highlighted the record growth in Argentinean outbound tourism to our country, with <strong data-start=\"3367\" data-end=\"3433\">700,000 visitors and total expenditure of 1.822 billion euros<\/strong> in 2024.<\/p><p data-start=\"3444\" data-end=\"3945\">The profile of the Argentinean tourist, \"curious and culturally educated\", is looking for authentic, heritage and gastronomic experiences beyond the traditional circuits, with special interest in <strong data-start=\"3638\" data-end=\"3669\">Madrid, Barcelona and Seville<\/strong>as well as in destinations with historical roots such as <strong data-start=\"3719\" data-end=\"3730\">Galicia<\/strong> or the <strong data-start=\"3737\" data-end=\"3780\">castle routes in central Spain<\/strong>.<br data-start=\"3781\" data-end=\"3784\" \/>This traveller, who makes between three and five trips a year and spends above average, represents a great opportunity for Spanish tourism of excellence.<\/p><p data-start=\"3947\" data-end=\"4567\">For its part, <strong data-start=\"3961\" data-end=\"3979\">Amadeo Jensana<\/strong> (Casa Asia) and <strong data-start=\"3994\" data-end=\"4011\">Helena Lamers<\/strong> (SIE) addressed the rise of the <strong data-start=\"4040\" data-end=\"4080\">premium traveller from Southeast Asia<\/strong>especially in <strong data-start=\"4099\" data-end=\"4132\">Singapore, Malaysia and Thailand<\/strong>.<br data-start=\"4133\" data-end=\"4136\" \/>This profile spends <strong data-start=\"4154\" data-end=\"4188\">up to three times as much as the European<\/strong>with a growing interest in the <strong data-start=\"4222\" data-end=\"4283\">gastronomy, luxury shopping and heritage culture<\/strong>.<br data-start=\"4284\" data-end=\"4287\" \/>Jensana underlined Spain's attractiveness as an authentic and safe destination, with potential in <strong data-start=\"4376\" data-end=\"4393\">San Sebastian<\/strong> and in the <strong data-start=\"4402\" data-end=\"4431\">Halal and religious tourism<\/strong>and the need to offer hospitality standards comparable to \"Asian luxury\": excellence, attention to detail and sustainability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0111f6e elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"0111f6e\" data-element_type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"WhatsApp Image 2025-10-27 at 10.39.14\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-10.39.14.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"WhatsApp Image 2025-10-27 at 10.13.06\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-10.13.06.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e1a0a elementor-widget elementor-widget-heading\" data-id=\"e1e1a0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Madrid: luxury with identity and sustainability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b891709 elementor-widget elementor-widget-text-editor\" data-id=\"b891709\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4623\" data-end=\"4926\">The <strong data-start=\"4626\" data-end=\"4649\">Community of Madrid<\/strong> was the protagonist of a round table dedicated to its consolidation as a destination for excellent tourism.<br data-start=\"4733\" data-end=\"4736\" \/>With a <strong data-start=\"4743\" data-end=\"4791\">average spend per tourist of \u20ac1,800 per trip<\/strong> y <strong data-start=\"4794\" data-end=\"4811\">350 \u20ac per day<\/strong>the region combines <strong data-start=\"4831\" data-end=\"4861\">urban luxury and authenticity<\/strong> in proposals that connect the visitor with the soul of the destination.<\/p><blockquote data-start=\"4928\" data-end=\"5162\"><p data-start=\"4930\" data-end=\"5162\">\"The demands of the premium tourist are increasingly sophisticated: the key is to offer tailor-made experiences with a local identity,\" he said. <strong data-start=\"5075\" data-end=\"5102\">Raquel Gonz\u00e1lez Aguilar<\/strong>of the Directorate General for Tourism and Hotel Management of Madrid.<\/p><\/blockquote><p data-start=\"5164\" data-end=\"5622\">During the session, projects were highlighted, such as <strong data-start=\"5222\" data-end=\"5243\">Canalejas Gallery<\/strong>which has turned seven historic buildings into an icon of Madrid luxury; <strong data-start=\"5322\" data-end=\"5338\">Calm Earth<\/strong>which brings together wine tourism, history and sustainability; and <strong data-start=\"5389\" data-end=\"5404\">Inspirience<\/strong>a boutique agency specialising in purposeful luxury travel and transformative experiences.<br data-start=\"5500\" data-end=\"5503\" \/>All of them reflect the new direction of premium tourism: <strong data-start=\"5564\" data-end=\"5621\">customisation, local roots and real sustainability<\/strong>.<\/p><p data-start=\"5624\" data-end=\"5815\">In addition, the <strong data-start=\"5635\" data-end=\"5649\">ecotourism<\/strong> is growing by 8 % per annum, with the Community accounting for the largest share. <strong data-start=\"5703\" data-end=\"5740\">40 % of national biodiversity<\/strong>which reinforces its appeal to a more conscious and sustainable traveller.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8f27a elementor-widget elementor-widget-image\" data-id=\"7b8f27a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.45.00-3-1024x683.jpeg\" class=\"attachment-large size-large wp-image-11513\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.45.00-3-1024x683.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.45.00-3-300x200.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.45.00-3-768x512.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.45.00-3-1536x1024.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.45.00-3-18x12.jpeg 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-12.45.00-3.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9581bfd elementor-widget elementor-widget-heading\" data-id=\"9581bfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Growing up travelling: education and experiences as a driving force<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94f47e elementor-widget elementor-widget-text-editor\" data-id=\"c94f47e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5880\" data-end=\"6264\">The table <em data-start=\"5888\" data-end=\"5905\">Growing Up Travelling<\/em> put the focus on the <strong data-start=\"5925\" data-end=\"5946\">training tourism<\/strong>a growing segment in which Spain stands out as a <strong data-start=\"5999\" data-end=\"6048\">international hub of education and experience<\/strong>.<br data-start=\"6049\" data-end=\"6052\" \/><strong data-start=\"6052\" data-end=\"6061\">ESADE<\/strong>, <strong data-start=\"6063\" data-end=\"6086\">Les Roches Marbella<\/strong> and projects such as <strong data-start=\"6104\" data-end=\"6122\">Unique Galicia<\/strong> agreed on the country's potential to lead a <strong data-start=\"6177\" data-end=\"6208\">immersive educational tourism<\/strong> that unites learning, culture and personal transformation.<\/p><blockquote data-start=\"6266\" data-end=\"6487\"><p data-start=\"6268\" data-end=\"6487\">\"Spain is a safe, connected country with academic excellence; the international student comes for the degree and stays for the transformative experience,\" he said. <strong data-start=\"6435\" data-end=\"6449\">Mano Soler<\/strong>director of <strong data-start=\"6463\" data-end=\"6486\">Les Roches Marbella<\/strong>.<\/p><\/blockquote><p data-start=\"6489\" data-end=\"6814\">From the experiential dimension, <strong data-start=\"6522\" data-end=\"6542\">Pablo Zunzunegui<\/strong>founder of <strong data-start=\"6556\" data-end=\"6574\">Unique Galicia<\/strong>The value of the <strong data-start=\"6597\" data-end=\"6619\">The Way of Saint James<\/strong> as an open-air classroom: in 2024 it received around <strong data-start=\"6670\" data-end=\"6692\">500,000 pilgrims<\/strong>of which <strong data-start=\"6708\" data-end=\"6750\">3,000 were international students<\/strong> who made the tour as part of educational programmes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68ec1c elementor-widget elementor-widget-image\" data-id=\"f68ec1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-13.22.06-1-1024x683.jpeg\" class=\"attachment-large size-large wp-image-11512\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-13.22.06-1-1024x683.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-13.22.06-1-300x200.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-13.22.06-1-768x512.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-13.22.06-1-1536x1024.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-13.22.06-1-18x12.jpeg 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-13.22.06-1.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f951a5 elementor-widget elementor-widget-heading\" data-id=\"0f951a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Women travellers: purpose and leadership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611b4da elementor-widget elementor-widget-text-editor\" data-id=\"611b4da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6866\" data-end=\"7254\">The closing of the day had a feminine voice with the table <strong data-start=\"6920\" data-end=\"6987\">\"Women travellers: purpose and leadership in luxury tourism\".<\/strong>moderated by <strong data-start=\"7002\" data-end=\"7019\">Maria de Leon<\/strong>.<br data-start=\"7020\" data-end=\"7023\" \/>More from the <strong data-start=\"7031\" data-end=\"7066\">60 % of travel decisions<\/strong> are taken over by women and, by 2030, they will be managing <strong data-start=\"7122\" data-end=\"7159\">34 trillion in assets<\/strong>driving a new luxury focused on <strong data-start=\"7198\" data-end=\"7253\">safety, well-being, sustainability and authenticity<\/strong>.<\/p><blockquote data-start=\"7256\" data-end=\"7406\"><p data-start=\"7258\" data-end=\"7406\">\"Travelling among women is not a fad, it is a consolidated reality that creates community and transforms,\" she said. <strong data-start=\"7365\" data-end=\"7382\">Alice Fauveau<\/strong>of <strong data-start=\"7387\" data-end=\"7405\">Focus on Women<\/strong>.<\/p><\/blockquote><p data-start=\"7408\" data-end=\"7730\">The industry responds with hyper-segmented products<strong data-start=\"7459\" data-end=\"7511\">wellness, fashion, art and routes with local identity<\/strong>- and with tangible improvements in hospitality, truly designed for them.<br data-start=\"7589\" data-end=\"7592\" \/>The <strong data-start=\"7595\" data-end=\"7611\">fem-fluence<\/strong> redefines premium tourism with personalised experiences consistent with the values of this new global traveller.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b755cfb elementor-widget elementor-widget-image\" data-id=\"b755cfb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-14.17.50-3-1024x683.jpeg\" class=\"attachment-large size-large wp-image-11515\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-14.17.50-3-1024x683.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-14.17.50-3-300x200.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-14.17.50-3-768x512.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-14.17.50-3-1536x1024.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-14.17.50-3-18x12.jpeg 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-10-27-at-14.17.50-3.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64bc4d9 elementor-widget elementor-widget-text-editor\" data-id=\"64bc4d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The fourth edition of <strong data-start=\"7819\" data-end=\"7833\">Coming Up!<\/strong> reaffirms the vision of <strong data-start=\"7856\" data-end=\"7879\">Spain is Excellence<\/strong>Luxury tourism with a soul, combining technology, sustainability and talent.<br data-start=\"7955\" data-end=\"7958\" \/>The future of Spanish tourism is not only measured in numbers, but also in <strong data-start=\"8023\" data-end=\"8076\">experiences that inspire, transform and endure<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28377a2 elementor-widget elementor-widget-image\" data-id=\"28377a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-76-1024x640.jpg\" class=\"attachment-large size-large wp-image-11516\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-76-1024x640.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-76-300x188.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-76-768x480.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-76-1536x960.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-76-2048x1280.jpg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/11\/COMING-UP-2025_27-oct-2025-76-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07a28a9 e-flex e-con-boxed e-con e-parent\" data-id=\"07a28a9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e67fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"66e67fd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75fee63 e-flex e-con-boxed e-con e-parent\" data-id=\"75fee63\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6782bb elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"a6782bb\" data-element_type=\"widget\" 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data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13511 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/verano-lujo-bienestar-excelencia-sie\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"235\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-300x235.jpg\" class=\"attachment-medium size-medium wp-image-13528\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-300x235.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-1024x801.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-768x601.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-1536x1202.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-15x12.jpg 15w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/verano-lujo-bienestar-excelencia-sie\/\" >\n\t\t\t\tExperiences with purpose\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/verano-lujo-bienestar-excelencia-sie\/\" aria-label=\"Read more about Experiences with purpose\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13481 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/sales-mission-sie-irlanda-turismo-excelencia-espana\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-300x200.avif\" class=\"attachment-medium size-medium wp-image-13508\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-300x200.avif 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-1024x683.avif 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-768x512.avif 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-18x12.avif 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1.avif 1169w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/sales-mission-sie-irlanda-turismo-excelencia-espana\/\" >\n\t\t\t\tSales Mission SIE in Ireland\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>On 27th May, SIE, Spain Is Excellence held a new Sales Mission in Ireland, a strategic meeting aimed at\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/sales-mission-sie-irlanda-turismo-excelencia-espana\/\" aria-label=\"Read more about Sales Mission SIE in Ireland\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13468 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/art-and-tea-dia-internacional-del-te-thyssen\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"249\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-300x249.jpeg\" class=\"attachment-medium size-medium wp-image-13476\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-300x249.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-1024x851.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-768x638.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-1536x1277.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-14x12.jpeg 14w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848.jpeg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/art-and-tea-dia-internacional-del-te-thyssen\/\" >\n\t\t\t\tART &amp; TEA: a sensory experience between art, wellbeing and contemplation\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>On 21 May, ART &amp; TEA, a botanical and sensory experience organised at the National Museum of Art and Art, was held at the National Museum of Art and Art History.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/art-and-tea-dia-internacional-del-te-thyssen\/\" aria-label=\"Read more about ART &amp; TEA: a sensory experience between art, wellbeing and contemplation\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a global benchmark for luxury tourism. Data, innovation, sustainability and purpose mark the path towards a model of excellence with global impact.<\/p>","protected":false},"author":3,"featured_media":11533,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,19],"tags":[],"class_list":["post-11505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coming Up! 2025 - SIE - SPAIN IS EXCELLENCE<\/title>\n<meta name=\"description\" content=\"Espa\u00f1a refuerza su liderazgo en el turismo de lujo con una estrategia basada en datos, innovaci\u00f3n y prop\u00f3sito. Coming Up! 2025, organizado por SIE, Spain is Excellence, reuni\u00f3 a l\u00edderes del sector para definir el futuro del turismo de excelencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spainisexcellence.com\/en\/2025\/11\/03\/coming-up-2025-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coming Up! 2025\" \/>\n<meta property=\"og:description\" content=\"Espa\u00f1a refuerza su liderazgo en el turismo de lujo con una estrategia basada en datos, innovaci\u00f3n y prop\u00f3sito. 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