{"id":13887,"date":"2026-06-13T07:11:11","date_gmt":"2026-06-13T07:11:11","guid":{"rendered":"https:\/\/www.spainisexcellence.com\/?p=13887"},"modified":"2026-07-13T07:15:40","modified_gmt":"2026-07-13T07:15:40","slug":"ana-alonso-sie-trend-or-hype-publicis-groupe","status":"publish","type":"post","link":"https:\/\/www.spainisexcellence.com\/en\/2026\/06\/13\/ana-alonso-sie-trend-or-hype-publicis-groupe\/","title":{"rendered":"Ana Alonso is taking part in Publicis Groupe\u2019s \u2018Trend or Hype\u2019 forum on the trends that are transforming society"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13887\" class=\"elementor elementor-13887\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e4220 e-flex e-con-boxed e-con e-parent\" data-id=\"18e4220\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09bdbfb e-con-full e-flex e-con e-child\" data-id=\"09bdbfb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1dd5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b9e1dd5\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ana Alonso is taking part in Publicis Groupe\u2019s \u2018Trend or Hype\u2019 forum on the trends that are transforming society<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b65105 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"9b65105\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAna Alonso, CEO of SIE (Spain Is Excellence), took part in the latest edition of Publicis Groupe\u2019s \u2018Trend or Hype\u2019, an event that brought together experts to analyse the social trends that will shape the future of brands and organisations.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a60c47 elementor-widget elementor-widget-post-info\" data-id=\"1a60c47\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ac52e5c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/06\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>13 June 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb57567 e-con-full e-flex e-con e-child\" data-id=\"bb57567\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ee1ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f7ee1ea\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1206\" height=\"1070\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-13-at-09.14.27.jpeg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-13893\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-13-at-09.14.27.jpeg 1206w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-13-at-09.14.27-300x266.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-13-at-09.14.27-1024x909.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-13-at-09.14.27-768x681.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-13-at-09.14.27-14x12.jpeg 14w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4911f e-flex e-con-boxed e-con e-parent\" data-id=\"4b4911f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41fff4b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41fff4b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b3edd e-flex e-con-boxed e-con e-parent\" data-id=\"88b3edd\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0a95f7 e-con-full e-flex e-con e-child\" data-id=\"c0a95f7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25f9a42 elementor-widget elementor-widget-text-editor\" data-id=\"25f9a42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">The ability to distinguish between a long-term trend and a passing fad has become one of the major challenges for companies seeking to anticipate change. With this in mind, Publicis Groupe held a new edition of <strong>Trend or Hype<\/strong>, the event that brings together experts from various fields to analyse the social phenomena that are shaping the present and future of brands.<\/p><p class=\"isSelectedEnd\">Among the guest speakers, the participation of <strong>Ana Alonso, CEO of SIE, Spain Is Excellence<\/strong>, who took part in the round-table discussion alongside leading figures from the fields of communication, philosophy and strategic consultancy. His presence provided the perspective of an organisation that works on a daily basis with some of Spain\u2019s leading companies and institutions in the fields of tourism, hospitality, culture and luxury \u2013 sectors in which understanding how people evolve is key to creating valuable experiences.<\/p><p class=\"isSelectedEnd\">During the meeting, the discussion focused on how organisations can identify the social changes that are genuinely transforming consumer habits, customer expectations and the way in which brands build lasting relationships with their audiences.<\/p><p class=\"isSelectedEnd\">Ana Alonso\u2019s contribution highlighted the importance of interpreting trends from a strategic and human perspective, particularly in sectors such as premium tourism and business excellence, where authenticity, trust and the creation of memorable experiences are key differentiators.<\/p><p class=\"isSelectedEnd\">The event centred on the launch of the new edition of <strong>Trend or Hype<\/strong>, the study carried out by Publicis Groupe\u2019s One Strategy team, which aims to help companies distinguish between trends with a real impact and phenomena driven solely by media hype. The methodology combines social research, data analysis and a proprietary algorithm to assess whether certain behaviours form part of an established shift or are a response to a temporary phenomenon.<\/p><p class=\"isSelectedEnd\">In addition to Ana Alonso\u2019s presentation, the round-table discussion featured Clara Jim\u00e9nez, co-founder and CEO of Maldita.es; Vicente Merlo, PhD in Philosophy and specialist in Eastern thought; and C\u00e9sar Vacchiano, Chairman and CEO of SCOPEN, in a discussion focused on how to interpret the current context and translate social insights into strategic decisions for organisations.<\/p><p>The presence of SIE, Spain Is Excellence, at this forum reinforces the organisation\u2019s role as an active participant in discussions that drive innovation, excellence and transformation within our country\u2019s sectors with the greatest international reach, offering a vision based on experience, collaboration between companies and an understanding of the new demands of a constantly evolving market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6c783 elementor-widget elementor-widget-image\" data-id=\"ef6c783\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"490\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/trend-or-hype-1024x627.png\" class=\"attachment-large size-large wp-image-13888\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/trend-or-hype-1024x627.png 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/trend-or-hype-300x184.png 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/trend-or-hype-768x470.png 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/trend-or-hype-1536x940.png 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/trend-or-hype-18x12.png 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/07\/trend-or-hype.png 1603w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07a28a9 e-flex e-con-boxed e-con e-parent\" data-id=\"07a28a9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e67fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"66e67fd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75fee63 e-flex e-con-boxed e-con e-parent\" data-id=\"75fee63\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6782bb elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"a6782bb\" data-element_type=\"widget\" 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data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14000 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/09\/02\/sie-mision-comercial-brasil-argentina-2026\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-300x169.jpeg\" class=\"attachment-medium size-medium wp-image-14024\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-300x169.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-1024x576.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-768x432.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-1536x864.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-18x10.jpeg 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10.jpeg 2040w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/09\/02\/sie-mision-comercial-brasil-argentina-2026\/\" >\n\t\t\t\tSpain is tapping into the luxury tourism market in Brazil and Argentina through SIE\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>SIE, Spain Is Excellence, brought Spanish excellence to Brazil and Argentina with a trade mission that connected its\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/09\/02\/sie-mision-comercial-brasil-argentina-2026\/\" aria-label=\"Read more about Espa\u00f1a conecta con el turismo de lujo de Brasil y Argentina de la mano de SIE\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13276 post type-post status-publish format-standard has-post-thumbnail hentry category-alojamiento\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/08\/27\/carrillera-black-angus-brach-madrid\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-300x200.jpg\" class=\"attachment-medium size-medium wp-image-13971\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-300x200.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-1024x683.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-768x512.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-1536x1024.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-2048x1365.jpg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-18x12.jpg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/08\/27\/carrillera-black-angus-brach-madrid\/\" >\n\t\t\t\tBrach Madrid reinterprets tradition with its Black Angus beef cheek\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Brach Madrid Restaurant reinterprets traditional cuisine with its Black Angus beef cheeks, a dish created by Eugenio Fragomeni that combines charcoal grilling,\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/08\/27\/carrillera-black-angus-brach-madrid\/\" aria-label=\"Read more about how Brach Madrid reinterprets tradition with its Black Angus beef cheek\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13925 post type-post status-publish format-standard has-post-thumbnail hentry category-alojamiento category-servicios\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/08\/25\/finca-althaya-zem-agricultura-regenerativa\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"224\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/08\/001-300x224.jpg\" class=\"attachment-medium size-medium wp-image-13926\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/08\/001-300x224.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/08\/001-1024x764.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/08\/001-768x573.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/08\/001-1536x1147.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/08\/001-2048x1529.jpg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/08\/001-16x12.jpg 16w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/08\/25\/finca-althaya-zem-agricultura-regenerativa\/\" >\n\t\t\t\tFinca Althaya: regenerative agriculture and wellbeing at ZEM\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>With over 200,000 m\u00b2 of organic land and more than 60 varieties grown, Finca Althaya combines regenerative agriculture with gastronomy\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/08\/25\/finca-althaya-zem-agricultura-regenerativa\/\" aria-label=\"Read more about Finca Althaya: regenerative agriculture and wellbeing at ZEM\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ana Alonso, CEO of SIE (Spain Is Excellence), took part in the latest edition of Publicis Groupe\u2019s \u2018Trend or Hype\u2019, an event that brought together experts to analyse the social trends that will shape the future of brands and organisations.<\/p>","protected":false},"author":3,"featured_media":13893,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-13887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ana Alonso participa en el foro Trend or Hype de Publicis Groupe sobre las tendencias que transforman la sociedad - SIE - SPAIN IS EXCELLENCE<\/title>\n<meta name=\"description\" content=\"Ana Alonso, CEO de SIE, Spain Is Excellence, particip\u00f3 en la nueva edici\u00f3n de Trend or Hype de Publicis Groupe, un foro que reuni\u00f3 a expertos para analizar las tendencias sociales que est\u00e1n transformando las marcas, el 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