{"id":13992,"date":"2026-10-30T09:28:46","date_gmt":"2026-10-30T09:28:46","guid":{"rendered":"https:\/\/www.spainisexcellence.com\/?p=13992"},"modified":"2026-10-30T09:33:01","modified_gmt":"2026-10-30T09:33:01","slug":"sostenibilidad-a-la-carta-los-socios-de-sie-cuentan-como-convierten-el-compromiso-en-accion","status":"publish","type":"post","link":"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/sostenibilidad-a-la-carta-los-socios-de-sie-cuentan-como-convierten-el-compromiso-en-accion\/","title":{"rendered":"\u201cSustainability on demand\u201d: SIE members explain how they turn commitment into action"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13992\" class=\"elementor elementor-13992\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e4220 e-flex e-con-boxed e-con e-parent\" data-id=\"18e4220\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09bdbfb e-con-full e-flex e-con e-child\" data-id=\"09bdbfb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1dd5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b9e1dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u201cSostenibilidad a la carta\u201d: los socios de SIE cuentan c\u00f3mo convierten el compromiso en acci\u00f3n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b65105 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"9b65105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSIE y la consultora Cavala han grabado este oto\u00f1o una serie de entrevistas con socios del club de los sectores de alojamiento, experiencias y agencias de viaje. El objetivo es dar visibilidad a los proyectos sostenibles que ya est\u00e1n generando un impacto real en el turismo de alta gama.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a60c47 elementor-widget elementor-widget-post-info\" data-id=\"1a60c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ac52e5c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 30, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb57567 e-con-full e-flex e-con e-child\" data-id=\"bb57567\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ee1ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f7ee1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-14592\" alt=\"Entrevista de Sostenibilidad a la carta en el JW Marriott Hotel Madrid\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01.jpg 2000w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-300x225.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-1024x768.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-768x576.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-1536x1152.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-16x12.jpg 16w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4911f e-flex e-con-boxed e-con e-parent\" data-id=\"4b4911f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41fff4b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41fff4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b3edd e-flex e-con-boxed e-con e-parent\" data-id=\"88b3edd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-402760b e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"402760b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae1c9e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3ae1c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-dot-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Abrir el \u00edndice\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Cerrar \u00edndice\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3ae1c9e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0a95f7 e-con-full e-flex e-con e-child\" data-id=\"c0a95f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80e7407 elementor-widget elementor-widget-heading\" data-id=\"80e7407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una iniciativa de Cavala para los socios de SIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdfaf4 elementor-widget elementor-widget-heading\" data-id=\"4fdfaf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">De un sello en la web a un compromiso real<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f9a42 elementor-widget elementor-widget-text-editor\" data-id=\"25f9a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Durante a\u00f1os, la sostenibilidad ocup\u00f3 en el turismo de lujo un lugar secundario: un sello en la web, una menci\u00f3n en el dossier o un gesto aislado. Hoy la situaci\u00f3n es otra. El viajero exigente quiere saber <strong>de d\u00f3nde viene lo que consume, c\u00f3mo se trata a las personas que lo hacen posible y qu\u00e9 huella deja su estancia<\/strong>.<\/p><p>Con esa idea nace <strong>\u201cSostenibilidad a la carta\u201d<\/strong>, una iniciativa de la consultora <strong>Cavala<\/strong> que este a\u00f1o ha tenido una edici\u00f3n especial dedicada a los socios de <strong>SIE \u2013 Spain is Excellence<\/strong>.<\/p><p>Cavala es una consultora especializada en sostenibilidad que ayuda a las empresas a integrar los criterios ESG (ambientales, sociales y de gobernanza) mediante soluciones digitales y servicios de asesoramiento. Su socia directora y fundadora, <strong>Rut Ballesteros<\/strong>, experta en estrategia y gesti\u00f3n de la sostenibilidad, ha conducido personalmente cada una de las conversaciones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6c783 elementor-widget elementor-widget-image\" data-id=\"ef6c783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-08-1024x768.jpg\" class=\"attachment-large size-large wp-image-14599\" alt=\"Entrevista de Sostenibilidad a la carta en el JW Marriott Hotel Madrid\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-08-1024x768.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-08-300x225.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-08-768x576.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-08-1536x1152.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-08-16x12.jpg 16w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-08.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78d492f elementor-widget elementor-widget-heading\" data-id=\"78d492f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tres jornadas, tres miradas al sector<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f864d5 elementor-widget elementor-widget-heading\" data-id=\"2f864d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Alojamiento, experiencias y agencias de viaje<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc93c93 elementor-widget elementor-widget-text-editor\" data-id=\"dc93c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El proyecto se ha organizado en tres encuentros en Madrid, cada uno centrado en un tipo de socio del club:<\/p><ul><li><strong>23 de septiembre \u00b7 Alojamiento<\/strong> (JW Marriott Hotel Madrid): AYLANZ, La Donaira, el Hotel-Spa Relais &amp; Ch\u00e2teaux A Quinta da Auga y el propio JW Marriott Madrid, que adem\u00e1s ejerci\u00f3 de anfitri\u00f3n.<\/li><li><strong>5 de octubre \u00b7 Experiencias<\/strong> (JW Marriott Hotel Madrid): socios como Hammam Al \u00c1ndalus y Longevity Hub.<\/li><li><strong>9 de octubre \u00b7 Agencias de viaje<\/strong> (VP Plaza Espa\u00f1a Design): Inspiring Soho, Viajes Maravia y Ocoa Travel.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c22820 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"3c22820\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositivas\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Entrevista de Sostenibilidad a la carta en el JW Marriott Hotel Madrid\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-02.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Entrevista de Sostenibilidad a la carta en el JW Marriott Hotel Madrid\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-03.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Entrevista de Sostenibilidad a la carta en el JW Marriott Hotel Madrid\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-09.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Rodaje de las entrevistas de Sostenibilidad a la carta\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-07.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Entrevista de Sostenibilidad a la carta en el VP Plaza Espa\u00f1a Design\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-04.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Entrevista de Sostenibilidad a la carta en el VP Plaza Espa\u00f1a Design\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-05.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Sostenibilidad a la carta, socios de SIE\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-06.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Siguiente\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5a785 elementor-widget elementor-widget-heading\" data-id=\"8a5a785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Del discurso a los hechos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7012d4b elementor-widget elementor-widget-heading\" data-id=\"7012d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tres preguntas, quince minutos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de564a9 elementor-widget elementor-widget-text-editor\" data-id=\"de564a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Todas las entrevistas compart\u00edan un formato cercano y din\u00e1mico. En unos quince minutos, cada organizaci\u00f3n respond\u00eda a tres preguntas centrales:<\/p><ol><li>Qu\u00e9 significa para ella la sostenibilidad.<\/li><li>C\u00f3mo traslada su estrategia a acciones concretas.<\/li><li>Qu\u00e9 proyecto le enorgullece especialmente por su impacto social, ambiental o de gobernanza.<\/li><\/ol><p>La segunda pregunta, <strong>c\u00f3mo pasar de la declaraci\u00f3n a la acci\u00f3n<\/strong>, fue la que m\u00e1s dio que hablar. Las respuestas mostraron un sector que ha dejado atr\u00e1s los gestos simb\u00f3licos. Los participantes describieron estrategias integradas en la gesti\u00f3n diaria: el cuidado del entorno y del producto local, el compromiso con los equipos y las comunidades donde trabajan, o la manera de dise\u00f1ar experiencias que respeten el lugar que visitan sus clientes.<\/p><p>Rut Ballesteros plante\u00f3 adem\u00e1s una mirada hacia el futuro: c\u00f3mo aportar\u00e1 valor la sostenibilidad a la estrategia empresarial de cada socio en los pr\u00f3ximos a\u00f1os y qu\u00e9 tendencias empiezan a marcar el camino.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86dfa8c elementor-widget elementor-widget-heading\" data-id=\"86dfa8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una mesa compartida para seguir la conversaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e6f9f elementor-widget elementor-widget-text-editor\" data-id=\"b4e6f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cada jornada termin\u00f3 con un almuerzo entre los participantes y el equipo de SIE, ya sin c\u00e1maras. En ese ambiente m\u00e1s distendido continu\u00f3 el intercambio de experiencias, surgieron sinergias entre empresas de perfiles muy distintos y se abrieron nuevas posibilidades de colaboraci\u00f3n. Este es uno de los valores del club: <strong>conectar a quienes comparten una misma idea de excelencia<\/strong>.<\/p><p>\u201cSostenibilidad a la carta\u201d encaja con la filosof\u00eda de SIE. La excelencia en la experiencia del cliente ya no se entiende sin un compromiso real con las personas y con el entorno. Dar voz a los socios que trabajan en esa direcci\u00f3n es tambi\u00e9n una forma de inspirar al resto del sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-161fae3 elementor-widget elementor-widget-heading\" data-id=\"161fae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00f3ximamente, en v\u00eddeo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b60d8 elementor-widget elementor-widget-text-editor\" data-id=\"88b60d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Todas las entrevistas compart\u00edan un formato cercano y din\u00e1mico. En unos quince minutos, cada organizaci\u00f3n respond\u00eda a tres preguntas centrales:<\/p><ol><li>Qu\u00e9 significa para ella la sostenibilidad.<\/li><li>C\u00f3mo traslada su estrategia a acciones concretas.<\/li><li>Qu\u00e9 proyecto le enorgullece especialmente por su impacto social, ambiental o de gobernanza.<\/li><\/ol><p>La segunda pregunta, <strong>c\u00f3mo pasar de la declaraci\u00f3n a la acci\u00f3n<\/strong>, fue la que m\u00e1s dio que hablar. Las respuestas mostraron un sector que ha dejado atr\u00e1s los gestos simb\u00f3licos. Los participantes describieron estrategias integradas en la gesti\u00f3n diaria: el cuidado del entorno y del producto local, el compromiso con los equipos y las comunidades donde trabajan, o la manera de dise\u00f1ar experiencias que respeten el lugar que visitan sus clientes.<\/p><p>Rut Ballesteros plante\u00f3 adem\u00e1s una mirada hacia el futuro: c\u00f3mo aportar\u00e1 valor la sostenibilidad a la estrategia empresarial de cada socio en los pr\u00f3ximos a\u00f1os y qu\u00e9 tendencias empiezan a marcar el camino.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07a28a9 e-flex e-con-boxed e-con e-parent\" data-id=\"07a28a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e67fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"66e67fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75fee63 e-flex e-con-boxed e-con e-parent\" data-id=\"75fee63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6782bb elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"a6782bb\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14630 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categoria\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/aire-ancient-baths-elige-galeria-canalejas-para-su-desembarco-en-madrid\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid-300x225.jpg\" class=\"attachment-medium size-medium wp-image-14631\" alt=\"Fachada de Galer\u00eda Canalejas Madrid\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid-300x225.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid-1024x768.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid-768x576.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid-1536x1152.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid-16x12.jpg 16w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid.jpg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/aire-ancient-baths-elige-galeria-canalejas-para-su-desembarco-en-madrid\/\" >\n\t\t\t\tAire Ancient Baths elige Galer\u00eda Canalejas para su desembarco en Madrid\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La firma sevillana de ba\u00f1os inspirados en la antig\u00fcedad abrir\u00e1 en el coraz\u00f3n de la capital su und\u00e9cimo centro en\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/aire-ancient-baths-elige-galeria-canalejas-para-su-desembarco-en-madrid\/\" aria-label=\"Read more about Aire Ancient Baths elige Galer\u00eda Canalejas para su desembarco en Madrid\" tabindex=\"-1\" >\n\t\t\tLEER M\u00c1S \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13992 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categoria\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/sostenibilidad-a-la-carta-los-socios-de-sie-cuentan-como-convierten-el-compromiso-en-accion\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-300x225.jpg\" class=\"attachment-medium size-medium wp-image-14592\" alt=\"Entrevista de Sostenibilidad a la carta en el JW Marriott Hotel Madrid\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-300x225.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-1024x768.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-768x576.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-1536x1152.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-16x12.jpg 16w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/sostenibilidad-a-la-carta-los-socios-de-sie-cuentan-como-convierten-el-compromiso-en-accion\/\" >\n\t\t\t\t\u201cSostenibilidad a la carta\u201d: los socios de SIE cuentan c\u00f3mo convierten el compromiso en acci\u00f3n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>SIE y la consultora Cavala han grabado este oto\u00f1o una serie de entrevistas con socios del club de los sectores\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/sostenibilidad-a-la-carta-los-socios-de-sie-cuentan-como-convierten-el-compromiso-en-accion\/\" aria-label=\"Read more about \u201cSostenibilidad a la carta\u201d: los socios de SIE cuentan c\u00f3mo convierten el compromiso en acci\u00f3n\" tabindex=\"-1\" >\n\t\t\tLEER M\u00c1S \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14565 post type-post status-publish format-standard has-post-thumbnail hentry category-alojamiento category-servicios tag-finca-de-hualdo\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/del-olivo-a-la-almazara-la-finca-de-hualdo-abre-sus-puertas-en-el-momento-mas-vivo-del-ano\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer-300x200.jpg\" class=\"attachment-medium size-medium wp-image-14567\" alt=\"Ramas de olivo con aceitunas al atardecer en la Finca Hualdo\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer-300x200.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer-1024x682.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer-768x512.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer-1536x1024.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer-18x12.jpg 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/del-olivo-a-la-almazara-la-finca-de-hualdo-abre-sus-puertas-en-el-momento-mas-vivo-del-ano\/\" >\n\t\t\t\tDel olivo a la almazara: la Finca De Hualdo abre sus puertas en el momento m\u00e1s vivo del a\u00f1o\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La campa\u00f1a de recogida de la aceituna ya est\u00e1 en marcha en Casas de Hualdo. Hasta enero, la finca ofrece\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/del-olivo-a-la-almazara-la-finca-de-hualdo-abre-sus-puertas-en-el-momento-mas-vivo-del-ano\/\" aria-label=\"Read more about Del olivo a la almazara: la Finca De Hualdo abre sus puertas en el momento m\u00e1s vivo del a\u00f1o\" tabindex=\"-1\" >\n\t\t\tLEER M\u00c1S \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SIE y la consultora Cavala han grabado este oto\u00f1o una serie de entrevistas con socios del club de los sectores de alojamiento, experiencias y agencias de viaje. El objetivo es dar visibilidad a los proyectos sostenibles que ya est\u00e1n generando un impacto real en el turismo de alta gama.<\/p>","protected":false},"author":3,"featured_media":14592,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u201cSostenibilidad a la carta\u201d: los socios de SIE cuentan c\u00f3mo convierten el compromiso en acci\u00f3n - SIE - SPAIN IS EXCELLENCE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/sostenibilidad-a-la-carta-los-socios-de-sie-cuentan-como-convierten-el-compromiso-en-accion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cSostenibilidad a la carta\u201d: los socios de SIE cuentan c\u00f3mo convierten el compromiso en acci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"SIE y la consultora Cavala han grabado este oto\u00f1o una serie de entrevistas con socios del club de los sectores de alojamiento, experiencias y agencias de viaje. 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