{"id":14428,"date":"2026-10-20T10:53:30","date_gmt":"2026-10-20T10:53:30","guid":{"rendered":"https:\/\/www.spainisexcellence.com\/?p=14428"},"modified":"2026-10-20T14:06:00","modified_gmt":"2026-10-20T14:06:00","slug":"borrador-nuevas-entradas","status":"publish","type":"post","link":"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/20\/borrador-nuevas-entradas\/","title":{"rendered":"SIE promotes design as a driving force behind high-quality tourism at the Tourism &amp; Design Summit"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14428\" class=\"elementor elementor-14428\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e4220 e-flex e-con-boxed e-con e-parent\" data-id=\"18e4220\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09bdbfb e-con-full e-flex e-con e-child\" data-id=\"09bdbfb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1dd5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b9e1dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SIE promotes design as a driving force behind high-quality tourism at the Tourism &amp; Design Summit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b65105 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"9b65105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSpain is Excellence particip\u00f3, junto al Design Institute of Spain (D!OS) y 110 Perceb, en la organizaci\u00f3n de la primera edici\u00f3n del Tourism &amp; Design Summit, celebrada en el Museo Reina Sof\u00eda de Madrid. Con el patrocinio de la Comunidad de Madrid y el patrocinio acad\u00e9mico de UDIT, el encuentro reuni\u00f3 a m\u00e1s de 200 profesionales y referentes como Kike Sarasola y Carlos Garrido para reflexionar sobre el papel del dise\u00f1o, la creatividad y la innovaci\u00f3n en el futuro del turismo de excelencia.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a60c47 elementor-widget elementor-widget-post-info\" data-id=\"1a60c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ac52e5c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/20\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 20, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb57567 e-con-full e-flex e-con e-child\" data-id=\"bb57567\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ee1ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f7ee1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1392\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-2048x1392.jpeg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-14430\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-2048x1392.jpeg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-300x204.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-1024x696.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-768x522.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-1536x1044.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-18x12.jpeg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4911f e-flex e-con-boxed e-con e-parent\" data-id=\"4b4911f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41fff4b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41fff4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b3edd e-flex e-con-boxed e-con e-parent\" data-id=\"88b3edd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0a95f7 e-con-full e-flex e-con e-child\" data-id=\"c0a95f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25f9a42 elementor-widget elementor-widget-text-editor\" data-id=\"25f9a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El pasado 6 de octubre, el <strong>Museo Nacional Centro de Arte Reina Sof\u00eda<\/strong> de Madrid fue escenario de la primera edici\u00f3n del <strong>Tourism &amp; Design Summit 2026<\/strong>, una iniciativa impulsada por <strong>SIE, Spain is Excellence<\/strong>, en colaboraci\u00f3n con el <strong>Design Institute of Spain (D!OS)<\/strong> y <strong>110 PERCEB\u00a0<\/strong> junto con el patrocinio de la<b> Community of Madrid<\/b> y de<strong> UDIT, Universidad de Dise\u00f1o, Innovaci\u00f3n y Tecnolog\u00eda. <\/strong>El encuentro reuni\u00f3 a m\u00e1s de 200 profesionales del turismo, el dise\u00f1o, la cultura, la arquitectura y la hoteler\u00eda, con el prop\u00f3sito de explorar nuevas perspectivas para el desarrollo de un modelo tur\u00edstico m\u00e1s innovador, competitivo y comprometido con la identidad de los destinos.<\/p><p>A trav\u00e9s de distintas mesas de di\u00e1logo, el congreso cont\u00f3 con la participaci\u00f3n de destacadas figuras como <strong>Kike Sarasola<\/strong>, presidente de Room Mate Hotels; <strong>Carlos Garrido<\/strong>, presidente de la Mesa del Turismo de Espa\u00f1a; <strong>Eduardo Prieto<\/strong>, director general de Visa Espa\u00f1a; y <strong>Virginia Irurita<\/strong>, fundadora de Made for Spain &amp; Portugal, entre otros representantes del \u00e1mbito empresarial, cultural y acad\u00e9mico. Las conversaciones abordaron la necesidad de evolucionar hacia un turismo que priorice el valor frente al volumen, poniendo el foco en la calidad de las experiencias, la sostenibilidad de los destinos y su contribuci\u00f3n a las comunidades locales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc93c93 elementor-widget elementor-widget-text-editor\" data-id=\"dc93c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">The <strong>dise\u00f1o como herramienta estrat\u00e9gica de transformaci\u00f3n tur\u00edstica<\/strong> fue uno de los grandes ejes de la jornada. Desde la arquitectura y la recuperaci\u00f3n del patrimonio hasta la creaci\u00f3n de experiencias singulares, los participantes coincidieron en la importancia de preservar la autenticidad y el car\u00e1cter propio de cada territorio. La innovaci\u00f3n tecnol\u00f3gica y la inteligencia artificial tambi\u00e9n ocuparon un lugar destacado, junto con una reflexi\u00f3n compartida: en un mundo cada vez m\u00e1s digitalizado, la hospitalidad, el talento y el factor humano adquieren un valor diferencial.<\/p><p>For <strong>Ana Alonso, CEO of SIE, Spain Is Excellence<\/strong>, el encuentro representa una oportunidad para tender puentes entre disciplinas y favorecer nuevas alianzas: \u00abHoy el dise\u00f1o es mucho m\u00e1s que una cuesti\u00f3n est\u00e9tica: es una herramienta de competitividad tur\u00edstica. Nos ayuda a construir destinos con identidad, mejorar la experiencia del viajero y generar valor para el territorio\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c22820 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"3c22820\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SX804520\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804520-scaled.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SX804850\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804850-scaled.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SX804671\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804671-scaled-e1792492564166.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SX804962\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804962-scaled.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SX804539 - copia\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804539-copia-scaled.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SX804875\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804875-scaled.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SX804824\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804824-scaled.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"C\u00f3ctel Summit Brach (2)\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/Coctel-Summit-Brach-2.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SX804337\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804337-scaled.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de564a9 elementor-widget elementor-widget-text-editor\" data-id=\"de564a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">El Tourism &amp; Design Summit cont\u00f3 con el <strong>patrocinio de la Comunidad de Madrid y de UDIT, Universidad de Dise\u00f1o, Innovaci\u00f3n y Tecnolog\u00eda<\/strong>, as\u00ed como con la colaboraci\u00f3n de distintas entidades y empresas vinculadas al sector. La programaci\u00f3n comenz\u00f3 el 5 de octubre con un encuentro de bienvenida en Brach Madrid, antes de la jornada central celebrada en el Museo Reina Sof\u00eda, que incluy\u00f3 tambi\u00e9n una propuesta gastron\u00f3mica inspirada en diferentes municipios madrile\u00f1os.<\/p><p>Con esta primera edici\u00f3n, <strong>SIE reafirma su compromiso con el desarrollo y la proyecci\u00f3n internacional del turismo de excelencia en Espa\u00f1a<\/strong>, promoviendo espacios de encuentro entre instituciones, empresas y profesionales que contribuyan a impulsar la innovaci\u00f3n, fortalecer la identidad de nuestros destinos y construir un modelo tur\u00edstico capaz de generar valor cultural, econ\u00f3mico y social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img\" data-interaction-id=\"c532fc9\" data-e-type=\"widget\" data-id=\"c532fc9\" id=\"14460\" 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data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14428 post type-post status-publish format-standard has-post-thumbnail hentry category-eventos category-sin-categoria tag-comunidad-de-madrid tag-design-institute-of-spain tag-diseno-espanol tag-diseno-y-turismo tag-innovacion-turistica tag-museo-reina-sofia tag-sie tag-spain-is-excellence tag-tourism-design-summit tag-turismo-cultural tag-turismo-de-excelencia tag-turismo-de-lujo tag-turismo-en-espana tag-turismo-y-creatividad\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/20\/borrador-nuevas-entradas\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"204\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-300x204.jpeg\" class=\"attachment-medium size-medium wp-image-14430\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-300x204.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-1024x696.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-768x522.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-1536x1044.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-2048x1392.jpeg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-18x12.jpeg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/20\/borrador-nuevas-entradas\/\" >\n\t\t\t\tSIE promotes design as a driving force behind high-quality tourism at the Tourism &amp; Design Summit\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Spain is Excellence, together with the Design Institute of Spain (D!OS) and 110 Perceb, helped organise the first\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/20\/borrador-nuevas-entradas\/\" aria-label=\"Read more about SIE impulsa el dise\u00f1o como motor del turismo de excelencia en el Tourism &#038; Design Summit\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14000 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/09\/02\/sie-mision-comercial-brasil-argentina-2026\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-300x169.jpeg\" class=\"attachment-medium size-medium wp-image-14024\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-300x169.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-1024x576.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-768x432.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-1536x864.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-18x10.jpeg 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10.jpeg 2040w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/09\/02\/sie-mision-comercial-brasil-argentina-2026\/\" >\n\t\t\t\tSpain is tapping into the luxury tourism market in Brazil and Argentina through SIE\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>SIE, Spain Is Excellence, brought Spanish excellence to Brazil and Argentina with a trade mission that connected its\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/09\/02\/sie-mision-comercial-brasil-argentina-2026\/\" aria-label=\"Read more about Spain\u2019s links with the luxury tourism sectors in Brazil and Argentina, facilitated by SIE\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13276 post type-post status-publish format-standard has-post-thumbnail hentry category-alojamiento\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/08\/27\/carrillera-black-angus-brach-madrid\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-300x200.jpg\" class=\"attachment-medium size-medium wp-image-13971\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-300x200.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-1024x683.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-768x512.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-1536x1024.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-2048x1365.jpg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-18x12.jpg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/08\/27\/carrillera-black-angus-brach-madrid\/\" >\n\t\t\t\tBrach Madrid reinterprets tradition with its Black Angus beef cheek\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Brach Madrid Restaurant reinterprets traditional cuisine with its Black Angus beef cheeks, a dish created by Eugenio Fragomeni that combines charcoal grilling,\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/08\/27\/carrillera-black-angus-brach-madrid\/\" aria-label=\"Read more about how Brach Madrid reinterprets tradition with its Black Angus beef cheek\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Spain is Excellence particip\u00f3, junto al Design Institute of Spain (D!OS) y 110 Perceb, en la organizaci\u00f3n de la primera edici\u00f3n del Tourism &#038; Design Summit, celebrada en el Museo Reina Sof\u00eda de Madrid. Con el patrocinio de la Comunidad de Madrid y el patrocinio acad\u00e9mico de UDIT, el encuentro reuni\u00f3 a m\u00e1s de 200 profesionales y referentes como Kike Sarasola y Carlos Garrido para reflexionar sobre el papel del dise\u00f1o, la creatividad y la innovaci\u00f3n en el futuro del turismo de excelencia.<\/p>","protected":false},"author":3,"featured_media":14430,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,1],"tags":[103,104,100,96,98,102,93,92,94,101,95,97,99,105],"class_list":["post-14428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-sin-categoria","tag-comunidad-de-madrid","tag-design-institute-of-spain","tag-diseno-espanol","tag-diseno-y-turismo","tag-innovacion-turistica","tag-museo-reina-sofia","tag-sie","tag-spain-is-excellence","tag-tourism-design-summit","tag-turismo-cultural","tag-turismo-de-excelencia","tag-turismo-de-lujo","tag-turismo-en-espana","tag-turismo-y-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SIE impulsa el dise\u00f1o como motor del turismo de excelencia en el Tourism &amp; 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