{"id":14500,"date":"2026-10-26T10:00:00","date_gmt":"2026-10-26T10:00:00","guid":{"rendered":"https:\/\/www.spainisexcellence.com\/?p=14500"},"modified":"2026-10-29T16:46:28","modified_gmt":"2026-10-29T16:46:28","slug":"coming-up-2026-turismo-de-lujo","status":"publish","type":"post","link":"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/26\/coming-up-2026-turismo-de-lujo\/","title":{"rendered":"Coming Up! 2026 brings together around 300 professionals to discuss the new wave of luxury tourism in Spain"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14500\" class=\"elementor elementor-14500\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e4220 e-flex e-con-boxed e-con e-parent\" data-id=\"18e4220\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09bdbfb e-con-full e-flex e-con e-child\" data-id=\"09bdbfb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1dd5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b9e1dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Coming Up! 2026 brings together around 300 professionals to discuss the new wave of luxury tourism in Spain<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b65105 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"9b65105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe fifth edition of the annual SIE \u2013 Spain is Excellence conference, held on 26 October in Madrid, featured four panel discussions addressing the rise of the expatriate traveller, seasonality management, cross-sector partnerships and gastronomy as a driving force for destinations.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a60c47 elementor-widget elementor-widget-post-info\" data-id=\"1a60c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ac52e5c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/26\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>26 October 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb57567 e-con-full e-flex e-con e-child\" data-id=\"bb57567\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ee1ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f7ee1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1340\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-14512\" alt=\"Mesa \u00abEspa\u00f1a como hogar y destino. La nueva mirada del viajero Expat\u00bb\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2.jpg 2000w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2-300x201.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2-1024x686.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2-768x515.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2-1536x1029.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4911f e-flex e-con-boxed e-con e-parent\" data-id=\"4b4911f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41fff4b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41fff4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b3edd e-flex e-con-boxed e-con e-parent\" data-id=\"88b3edd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0a95f7 e-con-full e-flex e-con e-child\" data-id=\"c0a95f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25f9a42 elementor-widget elementor-widget-text-editor\" data-id=\"25f9a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Madrid, 26 October 2026.<\/strong> Last Monday, the VP Plaza Espa\u00f1a Design Hotel hosted the fifth edition of Coming Up!, the annual forum organised by SIE \u2013 Spain is Excellence. Around 300 professionals, companies and organisations from the sector took part in a conference focusing on the shift from mass tourism to value-based tourism.<\/p>\n<p>Ana Alonso, CEO of SIE, opened the event. In her speech, she advocated a model that generates greater value for destinations, based on differentiation, the quality of the experience, and Spain\u2019s cultural, gastronomic and natural heritage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img\" data-interaction-id=\"c532fc9\" data-e-type=\"widget\" data-id=\"c532fc9\" id=\"14519\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-apertura-ana-alonso.jpg\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-apertura-ana-alonso.jpg 2000w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-apertura-ana-alonso-300x200.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-apertura-ana-alonso-1024x682.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-apertura-ana-alonso-768x512.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-apertura-ana-alonso-1536x1024.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-apertura-ana-alonso-18x12.jpg 18w\" alt=\"Ana Alonso, CEO de SIE, en la apertura de Coming Up! 2026\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-857a660 elementor-widget elementor-widget-text-editor\" data-id=\"857a660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The expatriate: a high-value traveller whose numbers are growing rapidly<\/h3>\n<p>The first panel, \u00abSpain as a home and destination: the expat traveller\u2019s new perspective\u00bb, was moderated by <strong>Ana Alonso<\/strong>. The starting point: the number of highly skilled expatriates living in Spain has risen from around 43,000 in 2021 to more than 163,000 in 2025.<\/p>\n<p><strong>Helena Lamers<\/strong>, Director of International Markets at SIE, outlined the breakdown: Barcelona accounts for 31 %, Madrid for 24 % and M\u00e1laga for 11 %. She added that the number of digital nomads is growing at an annual rate of 40 %. This group, she emphasised, does not merely consume tourism services: they also recommend hotels, restaurants and destinations to their personal and professional circles.<\/p>\n<p>The portrait was completed with three complementary views. <strong>Alba Luc\u00eda Reyes Contreras<\/strong> (Caf\u00e9 Juan Valdez Spain) focused on the Colombian community, which numbers close to 980,000 residents and particularly values exclusivity and personalised service. <strong>Roger Cooke, MBE, FRICS<\/strong> (Hispano-British Foundation) painted a picture of an increasingly young, diverse and discerning expatriate community, whilst <strong>Sonsoles Gonz\u00e1lez-Ferro<\/strong> (SGF Club) pointed out that, for international families, the community, safety and discretion are just as important as the destination.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img\" data-interaction-id=\"b3ef594\" data-e-type=\"widget\" data-id=\"b3ef594\" id=\"14507\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-mesa-expats.jpg\" width=\"2000\" height=\"1372\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-mesa-expats.jpg 2000w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-mesa-expats-300x206.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-mesa-expats-1024x702.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-mesa-expats-768x527.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-mesa-expats-1536x1054.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-mesa-expats-18x12.jpg 18w\" alt=\"Ponentes de la mesa \u00abEspa\u00f1a como hogar y destino\u00bb\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-dc93c93 elementor-widget elementor-widget-text-editor\" data-id=\"dc93c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The great icons: a gateway to lesser-known regions<\/h3>\n<p>The second panel, \u00abEscaping the crowds: the destination begins where the queue ends\u00bb, was moderated by <strong>Noemi Navas<\/strong> (La Vanguardia). The speakers agreed that major tourist attractions remain essential, but can serve to direct travellers towards destinations that are less crowded.<\/p>\n<p><strong>N\u00faria Perich<\/strong>, from the Catalan Tourism Agency, presented the Grand Tour of Catalonia as an example. The journey from Barcelona to Tarragona, which takes an hour on the motorway, becomes a seven-day itinerary exploring the region\u2019s heritage, cuisine and inland landscapes.<\/p>\n<p><strong>Fernando M\u00e1rquez de la Plata<\/strong>, founder and CEO of Inspiring Soho, opted for a more leisurely trip, which he summed up in a single idea: visit fewer places, but experience them more deeply.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img\" data-interaction-id=\"2e823c0\" data-e-type=\"widget\" data-id=\"2e823c0\" id=\"14505\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-masificacion.jpg\" width=\"2000\" height=\"1340\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-masificacion.jpg 2000w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-masificacion-300x201.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-masificacion-1024x686.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-masificacion-768x515.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-masificacion-1536x1029.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-masificacion-18x12.jpg 18w\" alt=\"Mesa \u00abSalirse de la masificaci\u00f3n\u00bb\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-d80d462 elementor-widget elementor-widget-text-editor\" data-id=\"d80d462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Cross-sector partnerships: the hotel as a cultural and social space<\/h3>\n<p>The third panel, which focused on the power of alliances, was moderated by <strong>Ana M\u00e1rquez<\/strong> (COOL). The discussion centred on how collaboration between the hospitality, fashion, culture and retail sectors is transforming the traveller\u2019s experience and attracting new audiences.<\/p>\n<p><strong>Andr\u00e9s Aberasturi<\/strong> (Pelonio Group) found that demand for cultural programmes in hotels is no longer seasonal, and <strong>Andrea de Juan<\/strong> (Silbon) championed long-term partnerships, citing the brand\u2019s collaboration with Multi\u00f3pticas as an example. <strong>Laura del Pozo<\/strong> (Rosewood Villa Magna) brought the debate to a close by demonstrating how a hotel can integrate art, fashion and sustainability, through initiatives such as the reuse of textiles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img\" data-interaction-id=\"b230900\" data-e-type=\"widget\" data-id=\"b230900\" id=\"14515\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-alianzas.jpg\" width=\"2000\" height=\"1340\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-alianzas.jpg 2000w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-alianzas-300x201.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-alianzas-1024x686.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-alianzas-768x515.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-alianzas-1536x1029.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-alianzas-18x12.jpg 18w\" alt=\"Mesa \u00abEl poder de las alianzas\u00bb\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-de564a9 elementor-widget elementor-widget-text-editor\" data-id=\"de564a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Gastronomy: beyond Michelin stars<\/h3>\n<p>The final panel discussion, on gastronomy as a destination, was moderated by <strong>Germ\u00e1n Jim\u00e9nez<\/strong> (El Espa\u00f1ol). The participants agreed that culinary excellence no longer depends solely on Michelin stars: travellers are looking for hospitality, authenticity and a connection with the local area.<\/p>\n<p>The food critic and businessman <strong>Alberto de Luna<\/strong> He spoke of the rise of \u00abcasual luxury\u00bb, with a more personalised and flexible service. Along the same lines, <strong>Soraia Dur\u00e1n<\/strong> (Suite Agency) emphasised that the difference lies in personalised service and the ability to create memories, and <strong>Mireia Alum<\/strong> (Culinary Spain) highlighted gastronomy as a key factor in attracting travellers all year round and raising the profile of lesser-known destinations.<\/p>\n<h3>A well-established forum<\/h3>\n<p>With this fifth edition, Coming Up! has established itself as a meeting place for identifying emerging trends, sharing knowledge and fostering collaboration between companies and organisations involved in high-end tourism.<\/p>\n<p>The event was sponsored by the <strong>Catalan Tourism Agency (Catalunya Premium)<\/strong>, <strong>Banco Sabadell<\/strong> y <strong>VP Plaza Espa\u00f1a Design<\/strong>, the venue for the conference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c22820 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"3c22820\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Ana Alonso, CEO of SIE\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ana-alonso.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Ana Alonso introduces the SIE team\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-equipo-sie.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Speakers at the panel discussion \u00abThe Power of Partnerships\u00bb\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-1.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Speakers at the Coming Up! 2026 photocall\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-publico-2.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Networking at Coming Up! 2026\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-networking.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Networking at Coming Up! 2026\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-networking-2.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Networking at Coming Up! 2026\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-networking-3.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Networking at Coming Up! 2026\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-networking-4.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Audience at Coming Up! 2026\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-publico.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Audience at Coming Up! 2026\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-mesa-expats.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Decorative detail featuring the SIE logo\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-detalle-sie.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07a28a9 e-flex e-con-boxed e-con e-parent\" data-id=\"07a28a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e67fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"66e67fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75fee63 e-flex e-con-boxed e-con e-parent\" data-id=\"75fee63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6782bb elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"a6782bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:26,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14500 post type-post status-publish format-standard has-post-thumbnail hentry category-eventos category-sin-categoria tag-comunidad-de-madrid tag-design-institute-of-spain tag-diseno-espanol tag-diseno-y-turismo tag-innovacion-turistica tag-museo-reina-sofia tag-sie tag-spain-is-excellence tag-tourism-design-summit tag-turismo-cultural tag-turismo-de-excelencia tag-turismo-de-lujo tag-turismo-en-espana tag-turismo-y-creatividad\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/26\/coming-up-2026-turismo-de-lujo\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"201\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2-300x201.jpg\" class=\"attachment-medium size-medium wp-image-14512\" alt=\"Mesa \u00abEspa\u00f1a como hogar y destino. La nueva mirada del viajero Expat\u00bb\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2-300x201.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2-1024x686.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2-768x515.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2-1536x1029.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2-18x12.jpg 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/coming-up-2026-ponentes-photocall-2.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/26\/coming-up-2026-turismo-de-lujo\/\" >\n\t\t\t\tComing Up! 2026 brings together around 300 professionals to discuss the new wave of luxury tourism in Spain\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The fifth edition of the annual SIE \u2013 Spain is Excellence conference, held on 26 October in Madrid, addressed\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/26\/coming-up-2026-turismo-de-lujo\/\" aria-label=\"Read more about \u2018Coming Up! 2026\u2019, which brings together around 300 professionals to discuss the new luxury tourism sector in Spain\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14428 post type-post status-publish format-standard has-post-thumbnail hentry category-eventos category-sin-categoria tag-comunidad-de-madrid tag-design-institute-of-spain tag-diseno-espanol tag-diseno-y-turismo tag-innovacion-turistica tag-museo-reina-sofia tag-sie tag-spain-is-excellence tag-tourism-design-summit tag-turismo-cultural tag-turismo-de-excelencia tag-turismo-de-lujo tag-turismo-en-espana tag-turismo-y-creatividad\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/20\/borrador-nuevas-entradas\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"204\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-300x204.jpeg\" class=\"attachment-medium size-medium wp-image-14430\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-300x204.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-1024x696.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-768x522.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-1536x1044.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-2048x1392.jpeg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-18x12.jpeg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/20\/borrador-nuevas-entradas\/\" >\n\t\t\t\tSIE promotes design as a driving force behind high-quality tourism at the Tourism &amp; Design Summit\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Spain is Excellence, together with the Design Institute of Spain (D!OS) and 110 Perceb, helped organise the first\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/20\/borrador-nuevas-entradas\/\" aria-label=\"Read more about how SIE is promoting design as a driving force behind high-quality tourism at the Tourism &amp; Design Summit\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14534 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/09\/16\/siquiero-reune-en-navalagamella-a-los-mejores-nombres-de-las-bodas-de-lujo-en-espana\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/siquiero-2026-portada-networking-jardin-300x200.jpg\" class=\"attachment-medium size-medium wp-image-14560\" alt=\"Asistentes a #S\u00edQuiero conversando en el jard\u00edn de Vestige Navalagamella durante el caf\u00e9 de networking\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/siquiero-2026-portada-networking-jardin-300x200.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/siquiero-2026-portada-networking-jardin-1024x682.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/siquiero-2026-portada-networking-jardin-768x512.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/siquiero-2026-portada-networking-jardin-1536x1024.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/siquiero-2026-portada-networking-jardin-18x12.jpg 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/siquiero-2026-portada-networking-jardin.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/09\/16\/siquiero-reune-en-navalagamella-a-los-mejores-nombres-de-las-bodas-de-lujo-en-espana\/\" >\n\t\t\t\t# S\u00ed Quiero brings together the leading names in luxury weddings in Spain at Navalagamella\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>SIE brings together leading hotels, agencies and brands at an inspirational and business-focused event dedicated to weddings\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/09\/16\/siquiero-reune-en-navalagamella-a-los-mejores-nombres-de-las-bodas-de-lujo-en-espana\/\" aria-label=\"Read more about #S\u00edQuiero, which brings together Spain\u2019s leading names in luxury weddings in Navalagamella\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The fifth edition of the annual SIE \u2013 Spain is Excellence conference, held on 26 October in Madrid, featured four panel discussions addressing the rise of the expatriate traveller, seasonality management, cross-sector partnerships and gastronomy as a driving force for 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