{"id":4851,"date":"2022-10-28T07:19:44","date_gmt":"2022-10-28T07:19:44","guid":{"rendered":"https:\/\/www.spainisexcellence.com\/?p=4851"},"modified":"2025-02-07T10:56:26","modified_gmt":"2025-02-07T10:56:26","slug":"summit-coming-up","status":"publish","type":"post","link":"https:\/\/www.spainisexcellence.com\/en\/2022\/10\/28\/summit-coming-up\/","title":{"rendered":"Coming Up! 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4851\" class=\"elementor elementor-4851\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e4220 e-flex e-con-boxed e-con e-parent\" data-id=\"18e4220\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09bdbfb e-con-full e-flex e-con e-child\" data-id=\"09bdbfb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1dd5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b9e1dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Coming Up! 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b65105 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"9b65105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tComing Up! . Un encuentro que ha tenido lugar en el Teatro Magno (Madrid) y en el que se han dado a conocer las tendencias de los mercados que vienen a Espa\u00f1a y los cambios en el comportamiento de los consumidores en el lujo. \r\n\r\nAna Alonso, CEO de Spain is Excellence ha iniciado la jornada presentando los datos globales de los mercados consolidados que ha analizado el consorcio. \u201cHan sido unos meses emocionantes en los que hemos realizado misiones a distintos pa\u00edses y hemos creado alianzas con muchos partners estrat\u00e9gicos. Nuestros cuatro pilares son cultura, sostenibilidad, calidad de servicios e inversiones para posicionar la marca Espa\u00f1a como la marca de excelencia que verdaderamente es. Los pa\u00edses en los que nos hemos focalizado m\u00e1s este a\u00f1o han sido: Estados Unidos que hemos detectado qu\u00e9, aunque ha subido un 2%, tambi\u00e9n tenemos claro que la forma de acercarnos al turista norteamericano es creando mucho contenido a nivel digital. El turista estadounidense solo se deja sin cerrar del viaje un 30% de su viaje que solo cierra una vez llega a Espa\u00f1a. En el caso de M\u00e9xico ha tenido un gran cambio en los \u00faltimos a\u00f1os por la cantidad de golden visa que se han emitido. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a60c47 elementor-widget elementor-widget-post-info\" data-id=\"1a60c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ac52e5c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2022\/10\/28\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 28, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb57567 e-con-full e-flex e-con e-child\" data-id=\"bb57567\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ee1ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f7ee1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"800\" 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data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae1c9e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3ae1c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-dot-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3ae1c9e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0a95f7 e-con-full e-flex e-con e-child\" data-id=\"c0a95f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9348a0b elementor-widget elementor-widget-heading\" data-id=\"9348a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El reto del turismo de lujo, conquistar a Brasil, Corea y Emiratos \u00c1rabes. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ebabe elementor-widget elementor-widget-text-editor\" data-id=\"79ebabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\">Carlos Barros, experto en turismo especialista en mercado brasile\u00f1o ha sido entrevistado por Crismeidy Ure\u00f1a, directora de la revista Soy Caribe Premium en Espa\u00f1a. Barros ha se\u00f1alado que Brasil es un pa\u00eds distinto al resto de pa\u00edses de Latinoam\u00e9rica, \u201cnosotros hablamos portugu\u00e9s y el resto castellano. En Brasil, la mezcla de culturas es mayor y es un pa\u00eds muy grande, toda Europa cabe en Brasil y ese el reto para el turismo, la complejidad que representa Brasil\u201d Espa\u00f1a es una marca muy potente, pero hay que actualizar con este mensaje para este nuevo mercado que busca la experiencia para despu\u00e9s contarla a los dem\u00e1s.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p class=\"p2\">En representaci\u00f3n de Corea, Jorge Salaverry, secretario general de la C\u00e1mara de Comercio Espa\u00f1a-Corea ha analizado el comportamiento del turista de lujo. \u201cEl coreano es un turista viajero, en 2009 las cifras muestras que nos visitaron 119.000 coreanos, en 2019, antes de la pandemia nos visitaron 630.000, para los coreanos Espa\u00f1a es el segundo pa\u00eds m\u00e1s visitado por despu\u00e9s de Estados Unidos.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p class=\"p2\">Los pa\u00edses \u00e1rabes est\u00e1n compuestos por 22 pa\u00edses y m\u00e1s de 400 millones de habitantes y los expertos se\u00f1alan que solo un 20% de los \u00e1rabes puede permitirse viajar a Espa\u00f1a. Hilene Gal\u00e1n Laureano, directora ejecutiva del Instituto Halal ha explicado que el turista \u00e1rabe busca calidad m\u00e1xima, espect\u00e1culos exclusivos, conocer las reminiscencias \u00e1rabes presentes. Fadi Salfeti, presidente y fundador de Eco de Espa\u00f1a en \u00e1rabe se ha referido a la importancia de la comida halal \u201cel turista \u00e1rabe puede llegar a exigir evidencias de que lo que consume es halal\u201d.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p class=\"p2\">En cuanto al evento de foro Turismo, un encuentro que ha tenido lugar en ek hotel RIU de Plaza Espa\u00f1a y en el cual se ha dado a conocer sobre la actualidad en el segmento mice receptivo en Espa\u00f1a, Ana Alonso CEO de Spain is Excellence era la moderadora del evento y los ponentes encontramos a Irene Martin Directora de WEDWEGWOOD, Patricia Iglesias Sales Manager &amp; Corporate &amp; Mice del hotel RIU plaza Espa\u00f1a,Pepe Puebla CEO Tecnica incentives &amp; Incoming Group y David Lopez CEO &amp; Co-Founder GRAND CLASS.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07a28a9 e-flex e-con-boxed e-con e-parent\" data-id=\"07a28a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e67fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"66e67fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75fee63 e-flex e-con-boxed e-con e-parent\" data-id=\"75fee63\" data-element_type=\"container\" data-e-type=\"container\" 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data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:26,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14630 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categoria\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/aire-ancient-baths-elige-galeria-canalejas-para-su-desembarco-en-madrid\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid-300x225.jpg\" class=\"attachment-medium size-medium wp-image-14631\" alt=\"Fachada de Galer\u00eda Canalejas Madrid\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid-300x225.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid-1024x768.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid-768x576.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid-1536x1152.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid-16x12.jpg 16w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/galeria-canalejas-aire-madrid.jpg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/aire-ancient-baths-elige-galeria-canalejas-para-su-desembarco-en-madrid\/\" >\n\t\t\t\tAire Ancient Baths elige Galer\u00eda Canalejas para su desembarco en Madrid\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La firma sevillana de ba\u00f1os inspirados en la antig\u00fcedad abrir\u00e1 en el coraz\u00f3n de la capital su und\u00e9cimo centro en\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/aire-ancient-baths-elige-galeria-canalejas-para-su-desembarco-en-madrid\/\" aria-label=\"Read more about Aire Ancient Baths elige Galer\u00eda Canalejas para su desembarco en Madrid\" tabindex=\"-1\" >\n\t\t\tLEER M\u00c1S \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13992 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categoria\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/sostenibilidad-a-la-carta-los-socios-de-sie-cuentan-como-convierten-el-compromiso-en-accion\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-300x225.jpg\" class=\"attachment-medium size-medium wp-image-14592\" alt=\"Entrevista de Sostenibilidad a la carta en el JW Marriott Hotel Madrid\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-300x225.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-1024x768.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-768x576.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-1536x1152.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01-16x12.jpg 16w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/sostenibilidad-a-la-carta-sie-cavala-01.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/sostenibilidad-a-la-carta-los-socios-de-sie-cuentan-como-convierten-el-compromiso-en-accion\/\" >\n\t\t\t\t\u201cSostenibilidad a la carta\u201d: los socios de SIE cuentan c\u00f3mo convierten el compromiso en acci\u00f3n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>SIE y la consultora Cavala han grabado este oto\u00f1o una serie de entrevistas con socios del club de los sectores\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/sostenibilidad-a-la-carta-los-socios-de-sie-cuentan-como-convierten-el-compromiso-en-accion\/\" aria-label=\"Read more about \u201cSostenibilidad a la carta\u201d: los socios de SIE cuentan c\u00f3mo convierten el compromiso en acci\u00f3n\" tabindex=\"-1\" >\n\t\t\tLEER M\u00c1S \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14565 post type-post status-publish format-standard has-post-thumbnail hentry category-alojamiento category-servicios tag-finca-de-hualdo\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/del-olivo-a-la-almazara-la-finca-de-hualdo-abre-sus-puertas-en-el-momento-mas-vivo-del-ano\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer-300x200.jpg\" class=\"attachment-medium size-medium wp-image-14567\" alt=\"Ramas de olivo con aceitunas al atardecer en la Finca Hualdo\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer-300x200.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer-1024x682.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer-768x512.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer-1536x1024.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer-18x12.jpg 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/finca-hualdo-olivo-atardecer.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/del-olivo-a-la-almazara-la-finca-de-hualdo-abre-sus-puertas-en-el-momento-mas-vivo-del-ano\/\" >\n\t\t\t\tDel olivo a la almazara: la Finca Hualdo abre sus puertas en el momento m\u00e1s vivo del a\u00f1o\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La campa\u00f1a de recogida de la aceituna ya est\u00e1 en marcha en Casas de Hualdo. Hasta enero, la finca ofrece\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/30\/del-olivo-a-la-almazara-la-finca-de-hualdo-abre-sus-puertas-en-el-momento-mas-vivo-del-ano\/\" aria-label=\"Read more about Del olivo a la almazara: la Finca Hualdo abre sus puertas en el momento m\u00e1s vivo del a\u00f1o\" tabindex=\"-1\" >\n\t\t\tLEER M\u00c1S \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Coming Up! A meeting that has taken place in the Teatro Magno (Madrid) and in which the trends of the markets coming to Spain and the changes in the behaviour of consumers in the luxury sector have been presented. <\/p>\n<p>Ana Alonso, CEO of Spain is Excellence began the day by presenting the global data of the consolidated markets analysed by the consortium. \"It has been an exciting few months in which we have carried out missions to different countries and we have created alliances with many strategic partners. Our four pillars are culture, sustainability, quality of services and investments to position the Spain brand as the brand of excellence that it truly is. The countries on which we have focused the most this year have been: The United States, which we have detected that, although it has risen by 2%, we are also clear that the way to approach the American tourist is by creating a lot of digital content. The American tourist only leaves 30% of his trip unfinished, and only closes it once he arrives in Spain. In the case of Mexico, there has been a big change in recent years due to the number of golden visas that have been issued. <\/p>","protected":false},"author":3,"featured_media":1033,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,19],"tags":[],"class_list":["post-4851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coming Up! 2022 - SIE - SPAIN IS EXCELLENCE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spainisexcellence.com\/en\/2022\/10\/28\/summit-coming-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coming Up! 2022\" \/>\n<meta property=\"og:description\" content=\"Coming Up! . Un encuentro que ha tenido lugar en el Teatro Magno (Madrid) y en el que se han dado a conocer las tendencias de los mercados que vienen a Espa\u00f1a y los cambios en el comportamiento de los consumidores en el lujo.   Ana Alonso, CEO de Spain is Excellence ha iniciado la jornada presentando los datos globales de los mercados consolidados que ha analizado el consorcio. \u201cHan sido unos meses emocionantes en los que hemos realizado misiones a distintos pa\u00edses y hemos creado alianzas con muchos partners estrat\u00e9gicos. Nuestros cuatro pilares son cultura, sostenibilidad, calidad de servicios e inversiones para posicionar la marca Espa\u00f1a como la marca de excelencia que verdaderamente es. Los pa\u00edses en los que nos hemos focalizado m\u00e1s este a\u00f1o han sido: Estados Unidos que hemos detectado qu\u00e9, aunque ha subido un 2%, tambi\u00e9n tenemos claro que la forma de acercarnos al turista norteamericano es creando mucho contenido a nivel digital. El turista estadounidense solo se deja sin cerrar del viaje un 30% de su viaje que solo cierra una vez llega a Espa\u00f1a. En el caso de M\u00e9xico ha tenido un gran cambio en los \u00faltimos a\u00f1os por la cantidad de golden visa que se han emitido.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spainisexcellence.com\/en\/2022\/10\/28\/summit-coming-up\/\" \/>\n<meta property=\"og:site_name\" content=\"SIE - SPAIN IS EXCELLENCE\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-28T07:19:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-07T10:56:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2022\/12\/metaverso.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SIE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SIE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.spainisexcellence.com\\\/2022\\\/10\\\/28\\\/summit-coming-up\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spainisexcellence.com\\\/2022\\\/10\\\/28\\\/summit-coming-up\\\/\"},\"author\":{\"name\":\"SIE\",\"@id\":\"https:\\\/\\\/www.spainisexcellence.com\\\/#\\\/schema\\\/person\\\/0aea608aabda4e9d3fb33eff758a1223\"},\"headline\":\"Coming Up! 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Un encuentro que ha tenido lugar en el Teatro Magno (Madrid) y en el que se han dado a conocer las tendencias de los mercados que vienen a Espa\u00f1a y los cambios en el comportamiento de los consumidores en el lujo.   Ana Alonso, CEO de Spain is Excellence ha iniciado la jornada presentando los datos globales de los mercados consolidados que ha analizado el consorcio. \u201cHan sido unos meses emocionantes en los que hemos realizado misiones a distintos pa\u00edses y hemos creado alianzas con muchos partners estrat\u00e9gicos. Nuestros cuatro pilares son cultura, sostenibilidad, calidad de servicios e inversiones para posicionar la marca Espa\u00f1a como la marca de excelencia que verdaderamente es. Los pa\u00edses en los que nos hemos focalizado m\u00e1s este a\u00f1o han sido: Estados Unidos que hemos detectado qu\u00e9, aunque ha subido un 2%, tambi\u00e9n tenemos claro que la forma de acercarnos al turista norteamericano es creando mucho contenido a nivel digital. El turista estadounidense solo se deja sin cerrar del viaje un 30% de su viaje que solo cierra una vez llega a Espa\u00f1a. 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