{"id":4906,"date":"2023-02-17T08:18:54","date_gmt":"2023-02-17T08:18:54","guid":{"rendered":"https:\/\/www.spainisexcellence.com\/?p=4906"},"modified":"2025-02-07T10:55:55","modified_gmt":"2025-02-07T10:55:55","slug":"foro-turismo-de-lujo-corea-espana","status":"publish","type":"post","link":"https:\/\/www.spainisexcellence.com\/en\/2023\/02\/17\/foro-turismo-de-lujo-corea-espana\/","title":{"rendered":"SIE Academy is born"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4906\" class=\"elementor elementor-4906\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e4220 e-flex e-con-boxed e-con e-parent\" data-id=\"18e4220\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09bdbfb e-con-full e-flex e-con e-child\" data-id=\"09bdbfb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1dd5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b9e1dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Nace SIE Academy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b65105 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"9b65105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tHace un a\u00f1o Spain is Excellence comenz\u00f3 su andadura con un objetivo: poner en valor la marca Espa\u00f1a para atraer un visitante de calidad. Este consorcio de turismo y cultura se marc\u00f3 un compromiso con la excelencia nacional y con ese prop\u00f3sito se ha estado reuniendo con empresas e instituciones del sector. Despu\u00e9s de casi doce meses de trabajo, han entendido que para alcanzar esa meta uno de los principales problemas con los que se est\u00e1n encontrado es la formaci\u00f3n.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a60c47 elementor-widget elementor-widget-post-info\" data-id=\"1a60c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ac52e5c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2023\/02\/17\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 17, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb57567 e-con-full e-flex e-con e-child\" data-id=\"bb57567\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ee1ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f7ee1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"800\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/portada.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-2117\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/portada.jpg 1400w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/portada-300x171.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/portada-1024x585.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/portada-768x439.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4911f e-flex e-con-boxed e-con e-parent\" data-id=\"4b4911f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41fff4b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41fff4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b3edd e-flex e-con-boxed e-con e-parent\" data-id=\"88b3edd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-402760b e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"402760b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae1c9e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3ae1c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-dot-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3ae1c9e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0a95f7 e-con-full e-flex e-con e-child\" data-id=\"c0a95f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9f043 elementor-widget elementor-widget-heading\" data-id=\"fa9f043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spain is Excellence lanza SIE ACADEMY como respuesta a una necesidad del sector tur\u00edstico en el segmento del lujo y premium.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ebabe elementor-widget elementor-widget-text-editor\" data-id=\"79ebabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta ma\u00f1ana se ha presentado en la Fundaci\u00f3n Mapfre\u00a0<strong>SIE ACADEMY<\/strong>, un proyecto de Spain is Excellence que surge como respuesta a una necesidad del sector del lujo y\u00a0<em>premium.<\/em><\/p><p>Hace un a\u00f1o Spain is Excellence comenz\u00f3 su andadura con un objetivo: poner en valor la marca Espa\u00f1a para atraer un visitante de calidad. Este consorcio de turismo y cultura se marc\u00f3 un compromiso con la excelencia nacional y con ese prop\u00f3sito se ha estado reuniendo con empresas e instituciones del sector. Despu\u00e9s de casi doce meses de trabajo, han entendido que para alcanzar esa meta uno de los principales problemas con los que se est\u00e1n encontrado es la formaci\u00f3n.<\/p><p><strong>Ana Alonso<\/strong><strong>, directora general de Spain is Excellence<\/strong>, ha explicado que \u201cpara conseguir la excelencia, las empresas deben cuidar la personalizaci\u00f3n, mimar al cliente y ofrecer una experiencia \u00fanica para cada cliente. Por eso es necesario que las personas que trabajan en dotar al cliente de esa excelencia cuenten con la formaci\u00f3n adecuada\u201d.<\/p><p>Como respuesta a esta demanda de formaci\u00f3n, desde Spain Is Excellence han puesto en marcha SIE ACADEMY, la primera escuela de Espa\u00f1a que aglutina la formaci\u00f3n de los trabajadores encargados de ofrecer estos servicios de excelencia dentro del sector tur\u00edstico.<\/p><p>La oferta formativa de SIE ACADEMY est\u00e1 dirigida a los equipos de turismo de las instituciones; los servicios de restauraci\u00f3n y de experiencias de peque\u00f1as y medianas empresas, los miembros de Spain is Excellence o potenciales miembros de hoteler\u00eda, experiencias y shopping; as\u00ed como las agencias de viajes receptivas y emisoras situadas en Espa\u00f1a, tanto\u00a0<em>leisure\u00a0<\/em>como MICE. \u00a0<\/p><p>Para\u00a0<strong>Ana Alonso<\/strong>, el Covid ha tenido como consecuencia una preocupante fuga de talentos debida, principalmente, a la falta de valoraci\u00f3n del trabajo en el segmento de la hosteler\u00eda, pero tambi\u00e9n al rechazo de la generaci\u00f3n Z de un trabajo que requiere grandes sacrificios personales.<\/p><p>Con el prop\u00f3sito de atraer talento joven a este sector y formarlo en la excelencia, SIE ACADEMY ofrecer\u00e1 formaci\u00f3n espec\u00edfica en el universo del lujo, es decir, potenciar\u00e1 que los alumnos conozcan los sectores que hay dentro de este sector, as\u00ed como el comportamiento del consumidor del lujo; en la gesti\u00f3n de equipos y desarrollo de personas; en la experiencia del cliente y en la atenci\u00f3n al cliente; en segmentos como la restauraci\u00f3n y el\u00a0<em>wellness\u00a0<\/em>y fomentar\u00e1 la creatividad. Adem\u00e1s, potenciar\u00e1 el conocimiento de diferentes culturas como la mexicana, la china, la \u00e1rabe, la americana, la brasile\u00f1a y la japones. El objetivo es que las personas que se dedican al segmento lujo est\u00e9n formadas en culturas con tradiciones distintas porque, seg\u00fan coment\u00f3 Ana Alonso, \u201cno vale cualquier lugar o servicio para cualquier cultura\u201d.<br \/><br \/><\/p><p>Para lograr el objetivo marcado, SIE ACADEMY cuenta con los mejores profesores dentro de cada segmento del sector del lujo. La plantilla de docentes est\u00e1 formada por:<\/p><ul><li>Susana Cabello: El universo de lujo<\/li><li>Carlos Nu\u00f1ez: Restauraci\u00f3n<\/li><li>Patricia S\u00e1nchez: Activemos la creatividad<\/li><li>\u00d3scar Valero : Atenci\u00f3n al cliente<\/li><li>David Fern\u00e1ndez-Prada: Atenci\u00f3n en sala<\/li><li>Paloma Dom\u00ednguez : Experiencia de cliente<\/li><li>Susana G\u00f3mez: Gesti\u00f3n equipos y desarrollo de personas<\/li><li>Antonio Teijeiro : Cultura china<\/li><li>Fadi Salfeti: Cultura \u00e1rabe<\/li><li>Sonal Uberol: Wellness<\/li><li>Ana Alonso: Comercializaci\u00f3n<\/li><\/ul><p>En la presentaci\u00f3n de SIE ACADEMY en la Fundaci\u00f3n Mapfre (miembro de Spain is Excellence), tambi\u00e9n particip\u00f3\u00a0<strong>Susana Cabello<\/strong>, profesora de estrategia empresarial en el M\u00e1ster en Direcci\u00f3n de Marketing y Comunicaci\u00f3n de Moda y Lujo de ESIC y una de las profesoras de la escuela. En su intervenci\u00f3n destac\u00f3 la importancia de potenciar el segmento del turismo de lujo en Espa\u00f1a ya que representa el 26% de los ingresos del sector y es el que mejor se ha recuperado tras la crisis de 2020. \u00a0Por ello, insiste en la importancia que tiene SIE ACADEMY para ofrecer la formacion espec\u00edfica a los profesionales.<\/p><p>Por su parte,\u00a0<strong>Susana G\u00f3mez<\/strong>, experta en Cultura, Liderazgo y Talento, explic\u00f3 el gran cambio que se ha producido en la manera de trabajar dentro de las empresas desde el Covid y defini\u00f3 el gran reto al que se enfrentan las empresas: atraer talento al sector.<\/p><p><strong>Spain is Excellence, un a\u00f1o promoviendo Espa\u00f1a como un destino de excelencia<\/strong><\/p><p>El consorcio de turismo y cultura Spain is Excellence naci\u00f3 en abril de 2022 con el objetivo de atraer visitantes de calidad a nuestro pa\u00eds y poner en valor la marca Espa\u00f1a. La entidad, est\u00e1 orientada a unificar la voz y esfuerzos de las diferentes instituciones p\u00fablicas y empresas privadas para su promoci\u00f3n y divulgaci\u00f3n con el fin de potenciar Espa\u00f1a como un destino de excelencia.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b35946e elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"b35946e\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SIE-8\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/SIE-8.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SIE-26\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/SIE-26.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SIE-21\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/SIE-21.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SIE-4\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/SIE-4.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" 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data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14428 post type-post status-publish format-standard has-post-thumbnail hentry category-eventos category-sin-categoria tag-comunidad-de-madrid tag-design-institute-of-spain tag-diseno-espanol tag-diseno-y-turismo tag-innovacion-turistica tag-museo-reina-sofia tag-sie tag-spain-is-excellence tag-tourism-design-summit tag-turismo-cultural tag-turismo-de-excelencia tag-turismo-de-lujo tag-turismo-en-espana tag-turismo-y-creatividad\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/20\/borrador-nuevas-entradas\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"204\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-300x204.jpeg\" class=\"attachment-medium size-medium wp-image-14430\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-300x204.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-1024x696.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-768x522.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-1536x1044.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-2048x1392.jpeg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/10\/SX804940-scaled-e1792492964462-18x12.jpeg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/20\/borrador-nuevas-entradas\/\" >\n\t\t\t\tSIE impulsa el dise\u00f1o como motor del turismo de excelencia en el Tourism &#038; Design Summit\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Spain is Excellence particip\u00f3, junto al Design Institute of Spain (D!OS) y 110 Perceb, en la organizaci\u00f3n de la primera\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/10\/20\/borrador-nuevas-entradas\/\" aria-label=\"Read more about SIE impulsa el dise\u00f1o como motor del turismo de excelencia en el Tourism &#038; Design Summit\" tabindex=\"-1\" >\n\t\t\tLEER M\u00c1S \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14000 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/09\/02\/sie-mision-comercial-brasil-argentina-2026\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-300x169.jpeg\" class=\"attachment-medium size-medium wp-image-14024\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-300x169.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-1024x576.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-768x432.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-1536x864.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10-18x10.jpeg 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-08-26-at-21.54.10.jpeg 2040w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/09\/02\/sie-mision-comercial-brasil-argentina-2026\/\" >\n\t\t\t\tEspa\u00f1a conecta con el turismo de lujo de Brasil y Argentina de la mano de SIE\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>SIE, Spain Is Excellence, llev\u00f3 la excelencia espa\u00f1ola a Brasil y Argentina con una misi\u00f3n comercial que conect\u00f3 a sus\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/09\/02\/sie-mision-comercial-brasil-argentina-2026\/\" aria-label=\"Read more about Espa\u00f1a conecta con el turismo de lujo de Brasil y Argentina de la mano de SIE\" tabindex=\"-1\" >\n\t\t\tLEER M\u00c1S \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13276 post type-post status-publish format-standard has-post-thumbnail hentry category-alojamiento\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/08\/27\/carrillera-black-angus-brach-madrid\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-300x200.jpg\" class=\"attachment-medium size-medium wp-image-13971\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-300x200.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-1024x683.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-768x512.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-1536x1024.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-2048x1365.jpg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/06\/20260220BrachMadrid-NolwennPernin-BD-25-18x12.jpg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/08\/27\/carrillera-black-angus-brach-madrid\/\" >\n\t\t\t\tBrach Madrid reinterpreta la tradici\u00f3n con su carrillera Black Angus\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Brach Madrid Restaurante reinterpreta la cocina tradicional con su carrillera Black Angus, una elaboraci\u00f3n de Eugenio Fragomeni que combina brasa,\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/08\/27\/carrillera-black-angus-brach-madrid\/\" aria-label=\"Read more about Brach Madrid reinterpreta la tradici\u00f3n con su carrillera Black Angus\" tabindex=\"-1\" >\n\t\t\tLEER M\u00c1S \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A year ago Spain is Excellence began its journey with one objective: to enhance the value of the Spain brand in order to attract quality visitors. This tourism and culture consortium set itself a commitment to national excellence and with this aim in mind it has been meeting with companies and institutions in the sector. After almost twelve months of work, they have understood that in order to achieve this goal, one of the main problems they are facing is training.<\/p>","protected":false},"author":3,"featured_media":2117,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nace SIE Academy - SIE - SPAIN IS EXCELLENCE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spainisexcellence.com\/en\/2023\/02\/17\/foro-turismo-de-lujo-corea-espana\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nace SIE Academy\" \/>\n<meta property=\"og:description\" content=\"Hace un a\u00f1o Spain is Excellence comenz\u00f3 su andadura con un objetivo: poner en valor la marca Espa\u00f1a para atraer un visitante de calidad. 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