{"id":4906,"date":"2023-02-17T08:18:54","date_gmt":"2023-02-17T08:18:54","guid":{"rendered":"https:\/\/www.spainisexcellence.com\/?p=4906"},"modified":"2025-02-07T10:55:55","modified_gmt":"2025-02-07T10:55:55","slug":"foro-turismo-de-lujo-corea-espana","status":"publish","type":"post","link":"https:\/\/www.spainisexcellence.com\/en\/2023\/02\/17\/foro-turismo-de-lujo-corea-espana\/","title":{"rendered":"SIE Academy is born"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4906\" class=\"elementor elementor-4906\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e4220 e-flex e-con-boxed e-con e-parent\" data-id=\"18e4220\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09bdbfb e-con-full e-flex e-con e-child\" data-id=\"09bdbfb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1dd5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b9e1dd5\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SIE Academy is born<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b65105 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"9b65105\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA year ago Spain is Excellence began its journey with one objective: to enhance the value of the Spain brand in order to attract quality visitors. This tourism and culture consortium set itself a commitment to national excellence and with this aim in mind it has been meeting with companies and institutions in the sector. After almost twelve months of work, they have understood that in order to achieve this goal, one of the main problems they are facing is training.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a60c47 elementor-widget elementor-widget-post-info\" data-id=\"1a60c47\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ac52e5c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2023\/02\/17\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 17, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb57567 e-con-full e-flex e-con e-child\" data-id=\"bb57567\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ee1ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f7ee1ea\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"800\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/portada.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-2117\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/portada.jpg 1400w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/portada-300x171.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/portada-1024x585.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/portada-768x439.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4911f e-flex e-con-boxed e-con e-parent\" data-id=\"4b4911f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41fff4b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41fff4b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b3edd e-flex e-con-boxed e-con e-parent\" data-id=\"88b3edd\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-402760b e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"402760b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae1c9e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3ae1c9e\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-dot-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Open table of contents\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Close table of contents\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__3ae1c9e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0a95f7 e-con-full e-flex e-con e-child\" data-id=\"c0a95f7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9f043 elementor-widget elementor-widget-heading\" data-id=\"fa9f043\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spain is Excellence launches SIE ACADEMY in response to a need in the tourism sector in the luxury and premium segment.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ebabe elementor-widget elementor-widget-text-editor\" data-id=\"79ebabe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This morning, the Mapfre Foundation presented at the Fundaci\u00f3n Mapfre\u00a0<strong>SIE ACADEMY<\/strong>a Spain is Excellence project that arose in response to a need in the luxury and luxury goods sector.\u00a0<em>premium.<\/em><\/p><p>A year ago Spain is Excellence began its journey with one objective: to enhance the value of the Spain brand in order to attract quality visitors. This tourism and culture consortium set itself a commitment to national excellence and with this aim in mind it has been meeting with companies and institutions in the sector. After almost twelve months of work, they have understood that in order to achieve this goal, one of the main problems they are facing is training.<\/p><p><strong>Ana Alonso<\/strong><strong>Director General of Spain is Excellence<\/strong>To achieve excellence, companies must take care of personalisation, pamper the customer and offer a unique experience for each customer,\" he explained. That is why it is necessary for the people who work to provide the customer with this excellence to have the appropriate training\".<\/p><p>In response to this demand for training, Spain Is Excellence has launched SIE ACADEMY, the first school in Spain that brings together the training of workers responsible for providing these services of excellence within the tourism sector.<\/p><p>SIE ACADEMY's training offer is aimed at the tourism teams of institutions; the catering and experience services of small and medium-sized companies; Spain is Excellence members or potential members in the hotel, experience and shopping sectors; as well as incoming and outbound travel agencies located in Spain, both in Spain and abroad.\u00a0<em>leisure\u00a0<\/em>as MICE. \u00a0<\/p><p>For\u00a0<strong>Ana Alonso<\/strong>The Covid report has resulted in a worrying brain drain, mainly due to the lack of appreciation of work in the hospitality segment, but also to the rejection by Generation Z of a job that requires great personal sacrifice.<\/p><p>In order to attract young talent to this sector and train them in excellence, SIE ACADEMY will offer specific training in the world of luxury, i.e. it will provide students with knowledge of the sectors within this sector, as well as the behaviour of the luxury consumer; in team management and people development; in customer experience and customer service; in segments such as restaurants and catering; and in the development of the luxury sector.\u00a0<em>wellness\u00a0<\/em>and encourage creativity. It will also promote knowledge of different cultures such as Mexican, Chinese, Arab, American, Brazilian and Japanese. The aim is for people working in the luxury segment to be trained in cultures with different traditions because, according to Ana Alonso, \"not just any place or service is good for any culture\".<br \/><br \/><\/p><p>In order to achieve this objective, SIE ACADEMY has the best teachers in each segment of the luxury sector. The teaching staff is made up of:<\/p><ul><li>Susana Cabello: The universe of luxury<\/li><li>Carlos Nu\u00f1ez: Restoration<\/li><li>Patricia S\u00e1nchez: Activating creativity<\/li><li>\u00d3scar Valero : Customer service<\/li><li>David Fern\u00e1ndez-Prada: Attention in the room<\/li><li>Paloma Dom\u00ednguez : Customer experience<\/li><li>Susana G\u00f3mez: Team management and people development<\/li><li>Antonio Teijeiro : Chinese culture<\/li><li>Fadi Salfeti: Arab culture<\/li><li>Sonal Uberol: Wellness<\/li><li>Ana Alonso: Marketing<\/li><\/ul><p>The presentation of SIE ACADEMY at the Mapfre Foundation (a member of Spain is Excellence), was also attended by\u00a0<strong>Susana Cabello<\/strong>Professor of Business Strategy on the Master's Degree in Fashion and Luxury Marketing and Communication Management at ESIC and one of the school's lecturers. In her speech, she highlighted the importance of promoting the luxury tourism segment in Spain, as it represents 26% of the sector's income and is the one that has recovered the best after the crisis of 2020.  Therefore, he insisted on the importance of SIE ACADEMY to offer specific training to professionals.<\/p><p>For its part,\u00a0<strong>Susana G\u00f3mez<\/strong>The Covid expert in Culture, Leadership and Talent, explained the great change that has taken place in the way companies work since Covid and defined the great challenge that companies face: attracting talent to the sector.<\/p><p><strong>Spain is Excellence, a year promoting Spain as a destination of excellence<\/strong><\/p><p>The Spain is Excellence tourism and culture consortium was created in April 2022 with the aim of attracting quality visitors to our country and enhancing the value of the Spain brand. The entity aims to unify the voice and efforts of the different public institutions and private companies for its promotion and dissemination in order to promote Spain as a destination of excellence.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b35946e elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"b35946e\" data-element_type=\"widget\" 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data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SIE-8\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/SIE-8.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SIE-26\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/SIE-26.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"EIS-21\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/SIE-21.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SIE-4\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/SIE-4.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SIE-3\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/SIE-3.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"SIE-27\" style=\"background-image: url(&#039;https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2023\/02\/SIE-27.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" 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data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13511 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/verano-lujo-bienestar-excelencia-sie\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"235\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-300x235.jpg\" class=\"attachment-medium size-medium wp-image-13528\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-300x235.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-1024x801.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-768x601.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-1536x1202.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-15x12.jpg 15w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/verano-lujo-bienestar-excelencia-sie\/\" >\n\t\t\t\tExperiences with purpose\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/verano-lujo-bienestar-excelencia-sie\/\" aria-label=\"Read more about Experiences with purpose\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13481 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/sales-mission-sie-irlanda-turismo-excelencia-espana\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-300x200.avif\" class=\"attachment-medium size-medium wp-image-13508\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-300x200.avif 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-1024x683.avif 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-768x512.avif 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-18x12.avif 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1.avif 1169w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/sales-mission-sie-irlanda-turismo-excelencia-espana\/\" >\n\t\t\t\tSales Mission SIE in Ireland\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>On 27th May, SIE, Spain Is Excellence held a new Sales Mission in Ireland, a strategic meeting aimed at\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/sales-mission-sie-irlanda-turismo-excelencia-espana\/\" aria-label=\"Read more about Sales Mission SIE in Ireland\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13468 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/art-and-tea-dia-internacional-del-te-thyssen\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"249\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-300x249.jpeg\" class=\"attachment-medium size-medium wp-image-13476\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-300x249.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-1024x851.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-768x638.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-1536x1277.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-14x12.jpeg 14w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848.jpeg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/art-and-tea-dia-internacional-del-te-thyssen\/\" >\n\t\t\t\tART &amp; TEA: a sensory experience between art, wellbeing and contemplation\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>On 21 May, ART &amp; TEA, a botanical and sensory experience organised at the National Museum of Art and Art, was held at the National Museum of Art and Art History.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/art-and-tea-dia-internacional-del-te-thyssen\/\" aria-label=\"Read more about ART &amp; TEA: a sensory experience between art, wellbeing and contemplation\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A year ago Spain is Excellence began its journey with one objective: to enhance the value of the Spain brand in order to attract quality visitors. This tourism and culture consortium set itself a commitment to national excellence and with this aim in mind it has been meeting with companies and institutions in the sector. After almost twelve months of work, they have understood that in order to achieve this goal, one of the main problems they are facing is training.<\/p>","protected":false},"author":3,"featured_media":2117,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nace SIE Academy - SIE - SPAIN IS EXCELLENCE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spainisexcellence.com\/en\/2023\/02\/17\/foro-turismo-de-lujo-corea-espana\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nace SIE Academy\" \/>\n<meta property=\"og:description\" content=\"Hace un a\u00f1o Spain is Excellence comenz\u00f3 su andadura con un objetivo: poner en valor la marca Espa\u00f1a para atraer un visitante de calidad. 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