{"id":5340,"date":"2024-06-27T06:50:43","date_gmt":"2024-06-27T06:50:43","guid":{"rendered":"https:\/\/www.spainisexcellence.com\/?p=5340"},"modified":"2025-02-07T10:34:59","modified_gmt":"2025-02-07T10:34:59","slug":"foro-marketing-y-experiencia-de-cliente","status":"publish","type":"post","link":"https:\/\/www.spainisexcellence.com\/en\/2024\/06\/27\/foro-marketing-y-experiencia-de-cliente\/","title":{"rendered":"Marketing and Customer Experience Forum"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5340\" class=\"elementor elementor-5340\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e4220 e-flex e-con-boxed e-con e-parent\" data-id=\"18e4220\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09bdbfb e-con-full e-flex e-con e-child\" data-id=\"09bdbfb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1dd5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b9e1dd5\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing and Customer Experience Forum<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b65105 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"9b65105\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tOn 24 June, Spain Is Excellence (SIE), in collaboration with ProBusiness Place, organised the Marketing and Customer Experience Forum. The event was held at the elegant Hotel Hesperia Puerta de Alcal\u00e1, a SIE partner, and brought together professionals and experts to explore the latest trends and innovations in the sector.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a60c47 elementor-widget elementor-widget-post-info\" data-id=\"1a60c47\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ac52e5c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2024\/06\/27\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 27, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb57567 e-con-full e-flex e-con e-child\" data-id=\"bb57567\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ee1ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f7ee1ea\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2024\/07\/WhatsApp-Image-2024-06-25-at-15.59.15.jpeg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-5341\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2024\/07\/WhatsApp-Image-2024-06-25-at-15.59.15.jpeg 2048w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2024\/07\/WhatsApp-Image-2024-06-25-at-15.59.15-300x200.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2024\/07\/WhatsApp-Image-2024-06-25-at-15.59.15-1024x683.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2024\/07\/WhatsApp-Image-2024-06-25-at-15.59.15-768x512.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2024\/07\/WhatsApp-Image-2024-06-25-at-15.59.15-1536x1025.jpeg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4911f e-flex e-con-boxed e-con e-parent\" data-id=\"4b4911f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41fff4b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41fff4b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b3edd e-flex e-con-boxed e-con e-parent\" data-id=\"88b3edd\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0a95f7 e-con-full e-flex e-con e-child\" data-id=\"c0a95f7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25f9a42 elementor-widget elementor-widget-text-editor\" data-id=\"25f9a42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The leitmotiv of the day was <strong>\"Marketing: Innovation, AI and Customer Experience\".<\/strong>a topic of great relevance in today's world. The event was attended by prominent speakers who contributed their vision and experience in the field:<\/p><ul><li><strong>Adriana Di Ippolito<\/strong>Marketing &amp; Communications Manager Spain &amp; Portugal for the brand <strong>LELO<\/strong>shared his perspective on innovation in luxury brand communication.<\/li><li><strong>Aurea Carri\u00f3n<\/strong>CMO of <strong>Grosso Napoletano<\/strong>The event, which took place in the restaurant industry, offered valuable insights into marketing strategies in the gastronomy sector.<\/li><li><strong>Maria Olias<\/strong>Director of Client Management at <strong>Avoris<\/strong>The importance of exceptional customer service in the tourism industry was emphasised.<\/li><li><strong>Marta Moya<\/strong>Co-Founder and CCO of <strong>MISA Cosmetics Paris<\/strong>presented his approach to integrating artificial intelligence into the customer experience in the cosmetics sector.<\/li><\/ul><p>The round table was moderated by <strong>Cristina Saeta<\/strong>The conversation was guided by the Director of Club Empresarial ProBusiness Place, who facilitated an enriching exchange of ideas between the speakers and the attendees.<\/p><p>The Forum not only provided a platform for learning and discussion, but also allowed participants to connect with other industry professionals and explore new opportunities for collaboration.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07a28a9 e-flex e-con-boxed e-con e-parent\" data-id=\"07a28a9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e67fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"66e67fd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75fee63 e-flex e-con-boxed e-con e-parent\" data-id=\"75fee63\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6782bb elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"a6782bb\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:26,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13511 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/verano-lujo-bienestar-excelencia-sie\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"235\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-300x235.jpg\" class=\"attachment-medium size-medium wp-image-13528\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-300x235.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-1024x801.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-768x601.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-1536x1202.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-15x12.jpg 15w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/verano-lujo-bienestar-excelencia-sie\/\" >\n\t\t\t\tExperiences with purpose\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/verano-lujo-bienestar-excelencia-sie\/\" aria-label=\"Read more about Experiences with purpose\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13481 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/sales-mission-sie-irlanda-turismo-excelencia-espana\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-300x200.avif\" class=\"attachment-medium size-medium wp-image-13508\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-300x200.avif 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-1024x683.avif 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-768x512.avif 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-18x12.avif 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1.avif 1169w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/sales-mission-sie-irlanda-turismo-excelencia-espana\/\" >\n\t\t\t\tSales Mission SIE in Ireland\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>On 27th May, SIE, Spain Is Excellence held a new Sales Mission in Ireland, a strategic meeting aimed at\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/sales-mission-sie-irlanda-turismo-excelencia-espana\/\" aria-label=\"Read more about Sales Mission SIE in Ireland\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13468 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/art-and-tea-dia-internacional-del-te-thyssen\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"249\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-300x249.jpeg\" class=\"attachment-medium size-medium wp-image-13476\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-300x249.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-1024x851.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-768x638.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-1536x1277.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-14x12.jpeg 14w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848.jpeg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/art-and-tea-dia-internacional-del-te-thyssen\/\" >\n\t\t\t\tART &amp; TEA: a sensory experience between art, wellbeing and contemplation\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>On 21 May, ART &amp; TEA, a botanical and sensory experience organised at the National Museum of Art and Art, was held at the National Museum of Art and Art History.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/art-and-tea-dia-internacional-del-te-thyssen\/\" aria-label=\"Read more about ART &amp; TEA: a sensory experience between art, wellbeing and contemplation\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>On 24 June, Spain Is Excellence (SIE), in collaboration with ProBusiness Place, organised the Marketing and Customer Experience Forum. The event was held at the elegant Hotel Hesperia Puerta de Alcal\u00e1, a SIE partner, and brought together professionals and experts to explore the latest trends and innovations in the sector.<\/p>","protected":false},"author":3,"featured_media":5341,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-5340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Foro Marketing y Experiencia de Cliente - SIE - SPAIN IS EXCELLENCE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spainisexcellence.com\/en\/2024\/06\/27\/foro-marketing-y-experiencia-de-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foro Marketing y Experiencia de Cliente\" \/>\n<meta property=\"og:description\" content=\"El pasado 24 de junio, Spain Is Excellence (SIE), en colaboraci\u00f3n con ProBusiness Place, organiz\u00f3 el Foro de Marketing y Experiencia del Cliente. 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