{"id":9404,"date":"2025-03-07T10:00:57","date_gmt":"2025-03-07T10:00:57","guid":{"rendered":"https:\/\/www.spainisexcellence.com\/?p=9404"},"modified":"2025-04-29T08:01:54","modified_gmt":"2025-04-29T08:01:54","slug":"el-arte-sello-del-turismo-de-excelencia","status":"publish","type":"post","link":"https:\/\/www.spainisexcellence.com\/en\/2025\/03\/07\/el-arte-sello-del-turismo-de-excelencia\/","title":{"rendered":"Art, the hallmark of tourism excellence"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9404\" class=\"elementor elementor-9404\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e4220 e-flex e-con-boxed e-con e-parent\" data-id=\"18e4220\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09bdbfb e-con-full e-flex e-con e-child\" data-id=\"09bdbfb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1dd5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b9e1dd5\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Art, the hallmark of tourism excellence<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b65105 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"9b65105\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAt the more&amp;more Design atelier in \u00dabeda, SIE Spain Is Excellence, the Diputaci\u00f3n de Ja\u00e9n and the artist Esther Moreno highlighted the role of art and craftsmanship in the transformation of quality tourism. The conference highlighted creativity as a tool to attract a sophisticated and demanding traveller, consolidating \u00dabeda as a cultural reference. In addition, the SIE and SIE Laurel seals, designed by hand, were presented, reaffirming the commitment to exclusive, sustainable and authentic tourism.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a60c47 elementor-widget elementor-widget-post-info\" data-id=\"1a60c47\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ac52e5c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2025\/03\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 7, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb57567 e-con-full e-flex e-con e-child\" data-id=\"bb57567\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ee1ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f7ee1ea\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"2048\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/03\/IMG-20250306-WA0009.jpg\" class=\"attachment-2048x2048 size-2048x2048 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data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Open the index\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ae1c9e\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__3ae1c9e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0a95f7 e-con-full e-flex e-con e-child\" data-id=\"c0a95f7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80e7407 elementor-widget elementor-widget-heading\" data-id=\"80e7407\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SIE Holds an Exceptional Meeting in \u00dabeda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdfaf4 elementor-widget elementor-widget-heading\" data-id=\"4fdfaf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Art and Crafts as Drivers of Tourism Excellence<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f9a42 elementor-widget elementor-widget-text-editor\" data-id=\"25f9a42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At <strong data-start=\"257\" data-end=\"285\">SIE, Spain Is Excellence&nbsp;<\/strong>We understand that art and craftsmanship are key elements in attracting the luxury traveller. In this sense, our recent event in \u00dabeda was a clear demonstration of this commitment, bringing together experts, creators and authorities from the sector to reflect on the fundamental role of culture and creativity in the transformation of tourism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04b6350 elementor-widget elementor-widget-image\" data-id=\"04b6350\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/03\/IMG-20250306-WA0002-768x1024.jpg\" class=\"attachment-large size-large wp-image-9405\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/03\/IMG-20250306-WA0002-768x1024.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/03\/IMG-20250306-WA0002-225x300.jpg 225w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/03\/IMG-20250306-WA0002-1152x1536.jpg 1152w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/03\/IMG-20250306-WA0002-9x12.jpg 9w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2025\/03\/IMG-20250306-WA0002.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc93c93 elementor-widget elementor-widget-text-editor\" data-id=\"dc93c93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"707\" data-end=\"1108\">The event was held at the emblematic <strong data-start=\"746\" data-end=\"774\">atelier more&amp;more Design<\/strong>a leading member of SIE and a benchmark in design and handcrafted luxury. This exclusive space, directed by <strong data-start=\"884\" data-end=\"900\">Sandra Grana<\/strong>The event was the perfect setting for a day of reflection and networking, focusing on a new model of tourism that values the authentic and the exceptional.<\/p><p data-start=\"1110\" data-end=\"1470\">\"The luxury traveller is no longer just looking for five-star hotels or high-end restaurants. They are looking for genuine experiences, stories to tell and traditions to discover. Craftsmanship is one of the most authentic ways to connect with the soul of a destination,\" Grana emphasised, reaffirming the importance of unique experiences for the tourist of excellence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7012d4b elementor-widget elementor-widget-heading\" data-id=\"7012d4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Craftsmanship as a Seal of Identity in Luxury Tourism<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de564a9 elementor-widget elementor-widget-text-editor\" data-id=\"de564a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1536\" data-end=\"1912\">During the event, we had the privilege of having the presence of <strong data-start=\"1607\" data-end=\"1624\">Esther Moreno<\/strong>artist and designer and founder of more&amp;more Design, who shared her vision on how art and craftsmanship are fundamental elements for differentiation in luxury tourism. In addition, she presented the exclusive <strong data-start=\"1844\" data-end=\"1871\">SIE and SIE Laurel stamps<\/strong>designed by hand in his studio.<\/p><p data-start=\"1914\" data-end=\"2157\">\"Every piece we create at more&amp;more Design has a story, an essence. And that is what the luxury traveller is looking for: authenticity. The SIE seals represent that commitment to quality, sustainability and exclusivity,\" Moreno said.<\/p><p data-start=\"1914\" data-end=\"2157\">A key moment of the day was the presentation of the <strong data-start=\"2273\" data-end=\"2300\">SIE and SIE Laurel stamps<\/strong>a pioneering initiative in Spain that recognises destinations and establishments that elevate the tourist experience to extraordinary levels.<\/p><p data-start=\"1914\" data-end=\"2157\">\"With these labels we want to do in tourism what the Michelin Guide did in gastronomy: highlight those who are really transforming the sector and offering memorable experiences,\" he said. <strong data-start=\"3022\" data-end=\"3038\">Sandra Grana<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b17af elementor-widget elementor-widget-heading\" data-id=\"45b17af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00dabeda: A Destination that Captivates the Luxury Traveller\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e3d6f elementor-widget elementor-widget-text-editor\" data-id=\"34e3d6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3095\" data-end=\"3368\">The choice of <strong data-start=\"3110\" data-end=\"3119\">\u00dabeda<\/strong> as the venue for this event was no coincidence. Its priceless Renaissance heritage, its commitment to craftsmanship and its growing recognition as a top cultural destination position it as a perfect enclave within the SIE network of excellence.<\/p>\n<p data-start=\"3370\" data-end=\"3591\">\"Cities like \u00dabeda show that luxury is not just a matter of ostentation, but of authenticity. The traveller of excellence seeks to be moved, to connect with history and to feel part of something unique,\" added Grana.<\/p>\n<p data-start=\"3593\" data-end=\"3855\">The day culminated with a toast at the atelier <strong data-start=\"3641\" data-end=\"3661\">more&amp;more Design<\/strong>where attendees were able to exchange ideas on the future of luxury tourism in Spain, while exploring the creations of Esther Moreno, a true expression of handcrafted luxury.<\/p><p data-start=\"3900\" data-end=\"4247\">At <strong data-start=\"3903\" data-end=\"3931\">SIE, Spain Is Excellence&nbsp;<\/strong>We continue to work to position Spain as a global benchmark in luxury tourism, highlighting those destinations and projects that make a difference. With initiatives such as this one, we reaffirm our commitment to a tourism model based on the <strong data-start=\"4185\" data-end=\"4201\">authenticity<\/strong>the <strong data-start=\"4206\" data-end=\"4224\">sustainability<\/strong> and the <strong data-start=\"4230\" data-end=\"4246\">exclusivity<\/strong>.<\/p><p data-start=\"3593\" data-end=\"3855\">\n<\/p><p data-start=\"4249\" data-end=\"4421\">We continue to move forward, elevating art, craftsmanship and excellence as fundamental pillars of a tourism that not only attracts travellers, but also leaves an indelible mark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37547a3 elementor-widget elementor-widget-video\" data-id=\"37547a3\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13511 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/verano-lujo-bienestar-excelencia-sie\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"235\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-300x235.jpg\" class=\"attachment-medium size-medium wp-image-13528\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-300x235.jpg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-1024x801.jpg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-768x601.jpg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-1536x1202.jpg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928-15x12.jpg 15w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/pexels-rockwell-branding-agency-85164430-9022637-scaled-e1780065654928.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/verano-lujo-bienestar-excelencia-sie\/\" >\n\t\t\t\tExperiences with purpose\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/verano-lujo-bienestar-excelencia-sie\/\" aria-label=\"Read more about Experiences with purpose\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13481 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/sales-mission-sie-irlanda-turismo-excelencia-espana\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-300x200.avif\" class=\"attachment-medium size-medium wp-image-13508\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-300x200.avif 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-1024x683.avif 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-768x512.avif 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1-18x12.avif 18w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/Dublin-Sales-Mission-1.avif 1169w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/sales-mission-sie-irlanda-turismo-excelencia-espana\/\" >\n\t\t\t\tSales Mission SIE in Ireland\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>On 27th May, SIE, Spain Is Excellence held a new Sales Mission in Ireland, a strategic meeting aimed at\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/sales-mission-sie-irlanda-turismo-excelencia-espana\/\" aria-label=\"Read more about Sales Mission SIE in Ireland\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13468 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad category-eventos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/art-and-tea-dia-internacional-del-te-thyssen\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"249\" src=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-300x249.jpeg\" class=\"attachment-medium size-medium wp-image-13476\" alt=\"\" srcset=\"https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-300x249.jpeg 300w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-1024x851.jpeg 1024w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-768x638.jpeg 768w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-1536x1277.jpeg 1536w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848-14x12.jpeg 14w, https:\/\/www.spainisexcellence.com\/wp-content\/uploads\/2026\/05\/IMG_1722-scaled-e1780052839848.jpeg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/art-and-tea-dia-internacional-del-te-thyssen\/\" >\n\t\t\t\tART &amp; TEA: a sensory experience between art, wellbeing and contemplation\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>On 21 May, ART &amp; TEA, a botanical and sensory experience organised at the National Museum of Art and Art, was held at the National Museum of Art and Art History.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spainisexcellence.com\/en\/2026\/05\/29\/art-and-tea-dia-internacional-del-te-thyssen\/\" aria-label=\"Read more about ART &amp; TEA: a sensory experience between art, wellbeing and contemplation\" tabindex=\"-1\" >\n\t\t\tREAD MORE \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>At the more&amp;more Design atelier in \u00dabeda, SIE Spain Is Excellence, the Diputaci\u00f3n de Ja\u00e9n and the artist Esther Moreno highlighted the role of art and craftsmanship in the transformation of quality tourism. The conference highlighted creativity as a tool to attract a sophisticated and demanding traveller, consolidating \u00dabeda as a cultural reference. In addition, the SIE and SIE Laurel seals, designed by hand, were presented, reaffirming the commitment to exclusive, sustainable and authentic tourism.<\/p>","protected":false},"author":3,"featured_media":9412,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,21],"tags":[],"class_list":["post-9404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El arte, sello del turismo de excelencia - SIE - SPAIN IS EXCELLENCE<\/title>\n<meta name=\"description\" content=\"El arte y la artesan\u00eda en el turismo de excelencia, un evento organizado por Spain Is Excellence, la Diputaci\u00f3n de Ja\u00e9n y more&amp;more Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spainisexcellence.com\/en\/2025\/03\/07\/el-arte-sello-del-turismo-de-excelencia\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El arte, sello del turismo de excelencia\" \/>\n<meta property=\"og:description\" content=\"El arte y la artesan\u00eda en el turismo de excelencia, un evento organizado por Spain Is Excellence, la Diputaci\u00f3n de Ja\u00e9n y more&amp;more Design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spainisexcellence.com\/en\/2025\/03\/07\/el-arte-sello-del-turismo-de-excelencia\/\" \/>\n<meta property=\"og:site_name\" content=\"SIE - 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