Coming Up! 2022

Coming Up! A meeting that has taken place in the Teatro Magno (Madrid) and in which the trends of the markets coming to Spain and the changes in the behaviour of consumers in the luxury sector have been presented.

Ana Alonso, CEO of Spain is Excellence began the day by presenting the global data of the consolidated markets analysed by the consortium. "It has been an exciting few months in which we have carried out missions to different countries and we have created alliances with many strategic partners. Our four pillars are culture, sustainability, quality of services and investments to position the Spain brand as the brand of excellence that it truly is. The countries on which we have focused the most this year have been: The United States, which we have detected that, although it has risen by 2%, we are also clear that the way to approach the American tourist is by creating a lot of digital content. The American tourist only leaves 30% of his trip unfinished, and only closes it once he arrives in Spain. In the case of Mexico, there has been a big change in recent years due to the number of golden visas that have been issued.