Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
CONTACT
CONTACT
This morning, the Mapfre Foundation presented at the Fundación Mapfre SIE ACADEMYa Spain is Excellence project that arose in response to a need in the luxury and luxury goods sector. premium.
A year ago Spain is Excellence began its journey with one objective: to enhance the value of the Spain brand in order to attract quality visitors. This tourism and culture consortium set itself a commitment to national excellence and with this aim in mind it has been meeting with companies and institutions in the sector. After almost twelve months of work, they have understood that in order to achieve this goal, one of the main problems they are facing is training.
Ana AlonsoDirector General of Spain is ExcellenceTo achieve excellence, companies must take care of personalisation, pamper the customer and offer a unique experience for each customer," he explained. That is why it is necessary for the people who work to provide the customer with this excellence to have the appropriate training".
In response to this demand for training, Spain Is Excellence has launched SIE ACADEMY, the first school in Spain that brings together the training of workers responsible for providing these services of excellence within the tourism sector.
SIE ACADEMY's training offer is aimed at the tourism teams of institutions; the catering and experience services of small and medium-sized companies; Spain is Excellence members or potential members in the hotel, experience and shopping sectors; as well as incoming and outbound travel agencies located in Spain, both in Spain and abroad. leisure as MICE.
For Ana AlonsoThe Covid report has resulted in a worrying brain drain, mainly due to the lack of appreciation of work in the hospitality segment, but also to the rejection by Generation Z of a job that requires great personal sacrifice.
In order to attract young talent to this sector and train them in excellence, SIE ACADEMY will offer specific training in the world of luxury, i.e. it will provide students with knowledge of the sectors within this sector, as well as the behaviour of the luxury consumer; in team management and people development; in customer experience and customer service; in segments such as restaurants and catering; and in the development of the luxury sector. wellness and encourage creativity. It will also promote knowledge of different cultures such as Mexican, Chinese, Arab, American, Brazilian and Japanese. The aim is for people working in the luxury segment to be trained in cultures with different traditions because, according to Ana Alonso, "not just any place or service is good for any culture".
In order to achieve this objective, SIE ACADEMY has the best teachers in each segment of the luxury sector. The teaching staff is made up of:
The presentation of SIE ACADEMY at the Mapfre Foundation (a member of Spain is Excellence), was also attended by Susana CabelloProfessor of Business Strategy on the Master's Degree in Fashion and Luxury Marketing and Communication Management at ESIC and one of the school's lecturers. In her speech, she highlighted the importance of promoting the luxury tourism segment in Spain, as it represents 26% of the sector's income and is the one that has recovered the best after the crisis of 2020. Therefore, he insisted on the importance of SIE ACADEMY to offer specific training to professionals.
For its part, Susana GómezThe Covid expert in Culture, Leadership and Talent, explained the great change that has taken place in the way companies work since Covid and defined the great challenge that companies face: attracting talent to the sector.
Spain is Excellence, a year promoting Spain as a destination of excellence
The Spain is Excellence tourism and culture consortium was created in April 2022 with the aim of attracting quality visitors to our country and enhancing the value of the Spain brand. The entity aims to unify the voice and efforts of the different public institutions and private companies for its promotion and dissemination in order to promote Spain as a destination of excellence.
Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
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