
Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
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During this trip, SIE visited the cities of Munich y Hamburgwhere he met with selected luxury travel agencies to present them with a renewed proposal of Spanish destinations and experiences that go beyond the traditional sun and beach.
The main objective of this mission was to highlight the cultural, gastronomic and natural diversity of Spain, with a special focus on the authenticity and the sustainability of tourism experiences. In this context, prominent SIE partners participated, such as Catalunya Premium, Godwana, y Castilla Termal Monastery of Valbuena and Brihuegabrands that perfectly reflect the vision of a responsible luxury and sustainable. These companies offer unique and exclusive experiences that respond to the growing demand of German tourists, who are increasingly interested in a more personalised and environmentally conscious tourism.
The profile of the German traveller is changing, and luxury tourists are looking for trips that not only offer exclusivity and privacy, but are also environmentally friendly. This type of traveller is prepared to invest more in sustainable experiences that not only meet your expectations of luxury, but also promote conservation and respect for nature.
With this mission, SIE has strengthened its presence in a strategic market, establishing key relationships with travel agents and promoting responsible luxury tourism. This type of tourism attracts clients interested in living authentic and exclusive experiencesbut who also value the sustainability and the social responsibility.

Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.

On 27th May, SIE, Spain Is Excellence held a new Sales Mission in Ireland, a strategic meeting aimed at

ART & TEA: a sensory experience between art, wellbeing and contemplation
On 21 May, ART & TEA, a botanical and sensory experience organised at the National Museum of Art and Art, was held at the National Museum of Art and Art History.