The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
This event was aimed at executives specialising in the organisation of incentive trips and corporate events, who enjoyed a unique experience designed to showcase the full potential of this stunning enclave as a destination for high-end tourism.
Alcuneza Mill, member SIE, Spain Is Excellence has established itself as an ideal destination for those seeking distinctive experiences, private events and exclusive incentive trips. Its privileged location, surrounded by a stunning natural environment, and its ability to offer personalised and high quality services make it the perfect place for those who wish to enjoy the best of luxury tourism in an authentic and exclusive environment.
The meeting point for this exclusive FAM Trip was at the prestigious space of the Tayre Group, located at the López de Hoyos Streetin Madrid. Attendees began their experience by enjoying the Maserati and Aston Martin exhibition, where they were able to admire the elegance and performance of these luxury cars. After this impressive start, the guests then embarked on their journey to Alcuneza Mill aboard these top-of-the-range vehicles, immersing yourself in a luxury experience from the very first moment.
On arrival at the Alcuneza MillAfter a delicious gastronomic lunch that highlighted the richness of local and seasonal products, which are the heart and soul of the cuisine, guests were welcomed with a delicious gastronomic lunch. After check-in, guests had the opportunity to explore the charm of the hotel on a guided tour. During the tour, they discovered how Alcuneza Mill has managed to merge tradition and modernity, offering a unique atmosphere that makes it the ideal place to host high-end private events.
One of the highlights of this FAM Trip was the artisan bread workshop given by renowned chef Samuel Moreno. During this activity, attendees were able to experience first hand the culinary essence of Alcuneza Milllearning the baking techniques that have been passed down from generation to generation. This workshop offered participants a sensory and educational experience that allowed them to further appreciate the authenticity and quality of local products.
The day concluded with a relaxed dinner, followed by a stargazing session. In this activity, the attendees were able to enjoy the magic of the night sky while relaxing in a unique natural environment, with the company of Estrejazzwho set the mood for the evening with soft, enveloping music. This was the perfect ending to an experience that combined nature, luxury and exclusivity.
Before the end of the trip, the attendees enjoyed a gourmet breakfast, where they were delighted with the most exquisite flavours and prepared for a last moment of relaxation at the hotel before returning to Madrid.
This FAM Trip not only allowed the attendees to discover the authenticity and charm of the Alcuneza Millbut also reaffirmed its position as one of the most exclusive destinations for high-end tourism in Spain. With its unique proposal, this mill is undoubtedly a benchmark in the sector of differentiated experiences and exclusive events.
The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a world reference in tourism.
From 16 to 20 September, SIE welcomed an exclusive group of six high-level agencies.
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