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The adventure began in Madrid, with a private experience at the Thyssen-Bornemisza Museum, where participants enjoyed an exclusive guided tour before opening to the public, followed by a refined brunch in an atmosphere of total tranquillity. Premium transfers were provided by LimouXine. In the evening, a welcome session was held at VP Plaza España, with hotel inspection and a welcome dinner marking the start of this unique experience.
The FAM Trip took guests to Castilla-La Manchawhere they stayed in the refined Castilla Termal Brihuegaa luxury rural retreat focused on wellness. The days included breakfasts with local produce, spa experiences, gastronomic dinners and moments of relaxation in an incomparable natural setting. The stay allowed you to discover the authenticity of the region while enjoying maximum comfort.
At SigüenzaThe participants were accommodated in the Alcuneza Milla 5-star boutique hotel located in a restored former flour mill. The experience included a dinner at their Michelin and Green Michelin starred restaurant, celebrating sustainable cuisine inspired by local produce.
At Palencia and Valladolidthe group visited the Monastery of San Pelayo and the Castilla Termal Monastery of Valbuenadiscovering the history, art and spirituality of these historic sites. Attendees enjoyed private dinners prepared by expert chefs, combining high quality gastronomy with personalised luxury experiences.
The tour continued to CáceresThe participants strolled through the old town and discovered a picturesque local village, enjoying the authenticity of the surroundings. The day culminated in Atriuma hotel Relais & Châteauxwith a Michelin dinner that highlighted the excellence of Spanish gastronomy and the richness of local flavours.
SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño
SIE, Spain Is Excellence, is featured in the ‘Hotels 2026’ special edition of ROOM Diseño with an article reflecting on
SIE (Spain Is Excellence) brought together experts and guests alongside ZEM Wellness at an exclusive event held in Madrid
The fifth edition of the SIE Awards brought together representatives from the worlds of fashion and culture at the Thyssen-Bornemisza National Museum,
