CONTACT
SIE, Spain Is Excellence, carried out a new trade mission to Paris and London with the aim of consolidating Spain's image as a luxury destination of choice for high-end French and British travellers. The initiative seeks to strengthen Spain's presence in strategic markets, generate new opportunities for collaboration and promote the high-level cultural, gastronomic and wellness offer that characterises our country.
During this mission, SIE highlighted the importance of France and the United Kingdom as consolidated markets for Spanish tourism, where every year millions of visitors choose Spain for its proximity, accessibility and prestigious offer of authentic and personalised experiences. The luxury segment continues to grow in both countries, driven by a discerning traveller who values the exclusivity, personalisation and transformation offered by premium experiences in Spain.
The Wednesday 14 Januarythe mission started in London with an exclusive brunch with leading luxury travel advisors in the British capital, where the collaboration opportunities and participating SIE partners were presented. The day concluded with a flight to Paris, kicking off the French phase of the mission.
The thursday 15 januaryin Paristhe participants visited the leading luxury agencies The event will be held in the city, meeting with their teams and presenting directly to SIE partners, fostering direct contact and building strategic relationships in the competitive luxury tourism sector.
With this mission, SIE reaffirms its commitment to positioning Spain as a benchmark for tourism excellenceThe company is strengthening links with key players in international markets and expanding business opportunities for its members in the premium segment.
Finca Althaya: regenerative agriculture and wellbeing at ZEM
With over 200,000 m² of organic land and more than 60 varieties grown, Finca Althaya combines regenerative agriculture with gastronomy
Alhacena, the Reina Sofía Museum’s new reception area
The Reina Sofía Museum has added Alhacena, a new space designed by Jorge Penadés that invites visitors to pause, chat,
SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño
SIE, Spain Is Excellence, is featured in the ‘Hotels 2026’ special edition of ROOM Diseño with an article reflecting on
