Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
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Spain unfolded in all its splendour for the participants of this exclusive Fam Trip, offering experiences that combined culture, gastronomy and wellness. In Madrid, travellers were welcomed at VP Plaza Españawhere they were able to get to know the facilities and settle in before starting their activities. A private visit to the Thyssen-Bornemisza Museum allowed them to enjoy the collections at their leisure, and the Ginkgo Sky Bar offered a gastronomic space for sampling reinterpreted tapas while taking in views of the city. During their stay, participants also explored the new Canalejas Gallery and had free time for strolling and shopping, culminating the Madrid experience with a dinner at the JW Marriott accompanied by a flamenco show. In addition, Halmma offered relaxing massages, providing moments of well-being and relaxation.
In Brihuega, the Castilla Termal Brihuega was the setting for combining gastronomy and wellness. Participants enjoyed the "Entre Fogones" experience, preparing lavender and honey-inspired dishes with the chef, while the hotel's spa and gardens provided relaxation spaces. Dinners celebrated the traditional flavours of the region, fusing local gastronomy with carefully chosen techniques that reflect the authenticity of the area.
In Marbella, the Marbella Club provided a luxurious setting for gastronomic and wellness experiences. Travellers took part in culinary activities organised by Marbella TripsThe dinners included the Villa Experience Dinner and El Grill Restaurant, where food was prepared over charcoal and enjoyed in an intimate and peaceful atmosphere, surrounded by gardens and Mediterranean breezes. Dinners included proposals such as the Villa Experience Dinner and the El Grill Restaurant, where food was prepared over embers and enjoyed in an intimate and peaceful atmosphere, surrounded by gardens and the Mediterranean breeze.
Each destination offered a particular focus: the urban energy of Madrid, the thermal serenity of Brihuega and the Mediterranean setting of Marbella, allowing participants to fully explore Spain through cultural, gastronomic and wellness experiences, always linked to the local hotels and companies that made the trip possible.
Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
On 27th May, SIE, Spain Is Excellence held a new Sales Mission in Ireland, a strategic meeting aimed at
ART & TEA: a sensory experience between art, wellbeing and contemplation
On 21 May, ART & TEA, a botanical and sensory experience organised at the National Museum of Art and Art, was held at the National Museum of Art and Art History.
