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From 2 to 11 March, SIE Spain is Excellence, brought together international professionals on an exclusive Fam Trip to Spain, with the aim of experiencing the country's culture, gastronomy, wellness and luxury from a unique perspective. For ten days, the participants explored emblematic destinations such as Madrid, Marbella, Sotogrande and Brihuegaenjoying each place through experiences that combine authenticity and sophistication.
At MadridThe attendees discovered the cultural and artistic richness of the capital, connecting with its history, museums and gastronomic proposals thanks to the collaboration of National Museum Thyssen-Bornemisza y The Real Thing DMC. The city offered them a vibrant backdrop where tradition and modernity meet in perfect harmony, while the massages from Halmma and expert techniques transported them on a journey of well-being.
At Marbellaparticipants enjoyed Mediterranean luxury and Andalusian wellbeing, staying at Anantara Villa Padierna Palace. The setting allowed them to immerse themselves in the essence of the Costa del Sol lifestyle, appreciating the gastronomy, architecture and elegance characteristic of the region.
At SotograndeThe participants explored the natural surroundings and the sophistication of the place, with the help of SO/ Sotogrande y Marbella Trips. The combination of coast, nature and refined lifestyle made it possible to enjoy moments of connection with the environment and Mediterranean tranquillity.
Finally, in Brihuegain Castilla-La Mancha, the professionals experienced the serenity of the rural environment and the authenticity of local culture, staying at Castilla Termal Brihuega and enjoying experiences that highlighted the gastronomy and wellbeing of the region, with the support of Tourism Castilla La Mancha.
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Throughout the trip, participants were able to learn about and connect with Spanish excellence thanks to the involvement of partners such as VP Plaza España, Anantara Villa Padierna, SO/ Sotogrande, Castilla Termal Brihuega, JW Marriott Madrid, National Museum Thyssen-Bornemisza, Marbella Trips, The Real Thing DMC, Tourism Castilla La Mancha and Halmmawho made possible a complete, inspiring and enriching experience.
This Fam Trip was, in short, an opportunity to rediscover Spain through its destinations, culture and way of life.demonstrating that excellence is perceived in every detail and in every experience.
SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño
SIE, Spain Is Excellence, is featured in the ‘Hotels 2026’ special edition of ROOM Diseño with an article reflecting on
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