
SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño
SIE, Spain Is Excellence, is featured in the ‘Hotels 2026’ special edition of ROOM Diseño with an article reflecting on
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Grandson, son, brother and father of Andalusians, Esteban Ferrón found in this land the place to put down roots for good when he moved to Marbella in 2001. Today he is the host and soul of an experience that invites you to discover Andalusian daily life from the inside, opening the doors of his own home to share traditions, gastronomy and lifestyle.
Just five kilometres from the city centre, this proposal invites you to spend a day in a traditional house, an authentic Andalusian farmhouse with a garden and private pool where hospitality becomes the protagonist. The experience, offered by Marbella TripsThe new, more authentic way of travelling that is closer to the destination and connected to it.
"Mi casa es tu casa" is born from a simple philosophy: to share the home, the customs and the real moments that are part of everyday life. Far from conventional tourist circuits, visitors are integrated into the life of a local family and discover the essence of Andalusia from an intimate and personal perspective. In a context where many destinations tend to homogenise, this initiative recovers the value of the everyday as a form of luxury based on human connection.
The experience includes the joint preparation of an authentic paella prepared with local products and accompanied by local wines. Beyond the final result, the process becomes a moment of learning and conviviality around the kitchen.
Esteban's family also has a tradition of more than a hundred years linked to the production of Extra Virgin Olive Oil, which allows visitors to participate in a technical tasting to discover its nuances, quality and characteristics, delving into one of the fundamental pillars of Spanish gastronomy.
Between May and October, the experience is extended with the enjoyment of the outdoor environment of the farmhouse: swimming in the pool, relaxing in the shade of the pines and the tranquillity of a private garden that invites you to disconnect. For those travelling with the family, the house has a space designed for the little ones, with a wooden house where they can play and fully integrate into the day.
This proposal is presented by Marbella Trips as an invitation to rediscover the meaning of travel through hospitality, local identity and genuine experiences that transform a visit into a lasting memory.

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