
Spain is tapping into the luxury tourism market in Brazil and Argentina through SIE
SIE, Spain Is Excellence, brought Spanish excellence to Brazil and Argentina with a trade mission that connected its
CONTACT
At SIE we continue to promote cultural proposals designed for our members, with experiences that allow them to enjoy art in a close and leisurely way. On this occasion, we are organising two guided tours in small groups thanks to the collaboration of the Mapfre Foundationa benchmark institution in international artistic and photographic dissemination.
The visits, with limited seating capacity, offered an in-depth tour of two exhibitions dedicated to key figures in painting and photography: Anders Zorn and Helen Levitt.
The first visit was devoted to the exhibition of Anders ZornSwedish artist who rose from a humble rural background to become one of the most sought-after portraitists of his time. Throughout the tour, visitors were able to discover an oeuvre as diverse as it is fascinating, marked by his technical mastery and his modern outlook.
The exhibition offered a complete overview of his career, from his famous portraits of kings, politicians and celebrities to scenes of traditional life in his native region. The dialogue between cosmopolitanism and roots became one of the main themes of the visit, allowing us to understand how Zorn managed to integrate tradition and modernity in an artistic language of his own.
The second visit focussed on the American photographer Helen Levittone of the great pioneers of street photography. From the late 1930s onwards, Levitt portrayed with great sensitivity the daily life of the poorest neighbourhoods of New York, paying special attention to children and street games.
The exhibition brought together nearly 200 images that comprehensively surveyed her career, highlighting her social commitment and her fundamental role in opening up the professional field of photography to women. Her work, recognised early on with a solo exhibition at MoMA in 1943, remains today an essential point of reference for understanding contemporary documentary photography.
Both visits took place in a small group format, which allowed for a closer, more participatory and enriching experience. This type of initiative reflects SIE's commitment to creating cultural meeting spaces for its members, promoting access to art from a shared and experiential perspective.
An initiative that reinforces the value of sharing culture in a close and participatory environment.

Spain is tapping into the luxury tourism market in Brazil and Argentina through SIE
SIE, Spain Is Excellence, brought Spanish excellence to Brazil and Argentina with a trade mission that connected its

Brach Madrid reinterprets tradition with its Black Angus beef cheek
Brach Madrid Restaurant reinterprets traditional cuisine with its Black Angus beef cheeks, a dish created by Eugenio Fragomeni that combines charcoal grilling,

Finca Althaya: regenerative agriculture and wellbeing at ZEM
With over 200,000 m² of organic land and more than 60 varieties grown, Finca Althaya combines regenerative agriculture with gastronomy