SIE promotes the "Silent Luxury of the Coast" concept at a DACH & Scandinavian Fam Trip on the Costa del Sol

SIE, Spain Is Excellence organised the fam trip "Silent Luxury of the Coast" for the DACH and Scandinavian market, a premium tourism experience on the Costa del Sol based on authenticity, privacy and hospitality excellence.

April 28, 2026

The itinerary allowed us to explore some of the most exclusive enclaves in the region, with a special presence in Marbella and Sotogrande, hand in hand with partners who represent excellence in their respective fields.

Among the accommodations and experiences, Anantara Villa Padierna Palace Benahavís Marbella Resort and SO/ Sotogrande Spa & Golf Resort, benchmarks of luxury tourism on the Costa del Sol, stood out, along with the expert vision of Inspiring Soho.

Throughout the days, the participants lived an experience designed for the most demanding international traveller, where hospitality, territory and culture are integrated to give shape to a unique proposal of premium tourism.

SIE, Spain Is Excellence thus reinforces its commitment to positioning Spain as a benchmark destination in high-end tourism, promoting initiatives that connect product, territory and international markets.

Spain is tapping into the luxury tourism market in Brazil and Argentina through SIE

SIE, Spain Is Excellence, brought Spanish excellence to Brazil and Argentina with a trade mission that connected its

Brach Madrid reinterprets tradition with its Black Angus beef cheek

Brach Madrid Restaurant reinterprets traditional cuisine with its Black Angus beef cheeks, a dish created by Eugenio Fragomeni that combines charcoal grilling,

Finca Althaya: regenerative agriculture and wellbeing at ZEM

With over 200,000 m² of organic land and more than 60 varieties grown, Finca Althaya combines regenerative agriculture with gastronomy

SIE promotes the "Silent Luxury of the Coast" concept at a DACH & Scandinavian Fam Trip on the Costa del Sol

Spain is tapping into the luxury tourism market in Brazil and Argentina through SIE

Brach Madrid reinterprets tradition with its Black Angus beef cheek

Finca Althaya: regenerative agriculture and wellbeing at ZEM

Alhacena, the Reina Sofía Museum’s new reception area

Popup Test