
SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño
SIE, Spain Is Excellence, is featured in the ‘Hotels 2026’ special edition of ROOM Diseño with an article reflecting on
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The proposal invited attendees to stop the rhythm and connect with the senses through an experience designed for calm, contemplation and wellbeing.
The day included a guided tour of the exhibition "The Water Roadfollowed by a tea tasting and a delicate hand washing and massage ritual inspired by the traditional tea ceremony, integrating art, sensitivity and sensory experience in a single journey.
The initiative highlighted new ways of understanding cultural and wellbeing experiences, where time, the environment and small details become an essential part of the experience.
Through an ASMR audiovisual piece, the meeting sought to capture the intimate and unhurried atmosphere of the experience, reinforcing the link between culture, wellbeing and emotional connection.

SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño
SIE, Spain Is Excellence, is featured in the ‘Hotels 2026’ special edition of ROOM Diseño with an article reflecting on

SIE (Spain Is Excellence) brought together experts and guests alongside ZEM Wellness at an exclusive event held in Madrid

The fifth edition of the SIE Awards brought together representatives from the worlds of fashion and culture at the Thyssen-Bornemisza National Museum,
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