Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
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The fam trip was a unique opportunity for these select Brazilian professionals to discover the cultural, gastronomic and hotel richness of Andalusia, Extremadura and Madrid, through experiences designed to inspire and strengthen the connection with our country.
The tour started in Marbella, a destination where hospitality and tradition came together to surprise our guests. Thanks to the collaboration of Anantara Villa Padierna Resort Marbella, Turismo de Andalucía and Sotogrande, participants enjoyed unique activities, such as a golf clinic in Sotogrande, as well as an unforgettable dinner at the Anantara under the "Designer Dining" concept, dedicated to Pablo Picasso.
The evening, designed in homage to the Malaga-born artist, recreated his favourite dishes from original recipes found in his flat in France. The table, decorated in blue tones in reference to the Époque Bleu, was accompanied by the music of a live guitarist, creating an intimate and sophisticated atmosphere.
The next stop took the group to the historic city of Cáceres, hosted by Turismo de Extremadura and the Hotel & Restaurante Atrio. There they had an exceptional gastronomic experience with a tasting menu featuring three Michelin stars and a green star created by chef Toño Pérez.
The proposal, starring Iberian pork and paired with wines from its winery, recognised for five consecutive years as the best in the world, was a first-class culinary experience that was etched in everyone's memory.
The final leg of the trip took place in Madrid, where guests enjoyed a private tour of the Thyssen Museum, discovering some of the collection's most emblematic masterpieces. The experience continued at the Four Seasons Hotel Madrid, which welcomed the participants with its unmistakable style and sophistication. The farewell dinner, organised by Godwana, took place at the Dani García rooftop, which offered a gastronomic evening that brought an inspirational journey to a close.
Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
On 27th May, SIE, Spain Is Excellence held a new Sales Mission in Ireland, a strategic meeting aimed at
ART & TEA: a sensory experience between art, wellbeing and contemplation
On 21 May, ART & TEA, a botanical and sensory experience organised at the National Museum of Art and Art, was held at the National Museum of Art and Art History.
