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The fam trip was a unique opportunity for these select Brazilian professionals to discover the cultural, gastronomic and hotel richness of Andalusia, Extremadura and Madrid, through experiences designed to inspire and strengthen the connection with our country.
The tour started in Marbella, a destination where hospitality and tradition came together to surprise our guests. Thanks to the collaboration of Anantara Villa Padierna Resort Marbella, Turismo de Andalucía and Sotogrande, participants enjoyed unique activities, such as a golf clinic in Sotogrande, as well as an unforgettable dinner at the Anantara under the "Designer Dining" concept, dedicated to Pablo Picasso.
The evening, designed in homage to the Malaga-born artist, recreated his favourite dishes from original recipes found in his flat in France. The table, decorated in blue tones in reference to the Époque Bleu, was accompanied by the music of a live guitarist, creating an intimate and sophisticated atmosphere.
The next stop took the group to the historic city of Cáceres, hosted by Turismo de Extremadura and the Hotel & Restaurante Atrio. There they had an exceptional gastronomic experience with a tasting menu featuring three Michelin stars and a green star created by chef Toño Pérez.
The proposal, starring Iberian pork and paired with wines from its winery, recognised for five consecutive years as the best in the world, was a first-class culinary experience that was etched in everyone's memory.
The final leg of the trip took place in Madrid, where guests enjoyed a private tour of the Thyssen Museum, discovering some of the collection's most emblematic masterpieces. The experience continued at the Four Seasons Hotel Madrid, which welcomed the participants with its unmistakable style and sophistication. The farewell dinner, organised by Godwana, took place at the Dani García rooftop, which offered a gastronomic evening that brought an inspirational journey to a close.
SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño
SIE, Spain Is Excellence, is featured in the ‘Hotels 2026’ special edition of ROOM Diseño with an article reflecting on
SIE (Spain Is Excellence) brought together experts and guests alongside ZEM Wellness at an exclusive event held in Madrid
The fifth edition of the SIE Awards brought together representatives from the worlds of fashion and culture at the Thyssen-Bornemisza National Museum,
