SIE present at the Longines Global Champions Tour Madrid 2026

For three days, Madrid became a meeting point for entrepreneurs, executives, brands and international public in an environment where sport, networking and lifestyle of excellence converged in a high-level experience.

In this context, SIE, Spain Is Excellence  had its own space within the Village area, conceived as a meeting point to promote professional relationships, brand experiences and new opportunities for the organisation's partners.

The SIE tent brought together different experiential actions and collaborations with brands and projects linked to premium tourism, hospitality, wellness and lifestyle, reinforcing the connection between excellence, positioning and international visibility.

Among the participating firms were Castilla Termal Brihuega and Castilla Termal Monasterio de San Pelayo, La Real Liga Naval, Molino de Alcuneza Relais & Châteaux, Monasterio de San Pelayo, Finca La Donaira, Sotogrande, Longevity Hub by Clinique La Prairie, The St. Regis Mardavall, Villas Alondra, Villa Tenor, ZEM Wellness Clinic Alteaall linked to the ecosystem of excellence promoted by SIE.

With its participation in this type of events, SIE continues to strengthen spaces where brands, people and experiences connect in international reference scenarios.