
Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
The day was consolidated as a space for reflection and exchange on the evolution of the fashion ecosystem, through conversations, creative dialogues and formats that highlighted the connection between industry, culture and innovation.
The programme included sessions focusing on the role of luxury as an experience, creative conversations and encounters that provided different perspectives on the changes and challenges currently facing the sector.
For SIE, Spain Is Excellence Being part of initiatives such as the MAM Fashion Forum means continuing to support platforms that promote talent, creativity and the generation of knowledge in strategic sectors for the international positioning of Spain.
Participation in this type of event also reinforces the link between tourism, fashion, culture and lifestyle, areas that are increasingly connected within the value proposition of the destination Spain.

Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.

On 27th May, SIE, Spain Is Excellence held a new Sales Mission in Ireland, a strategic meeting aimed at

ART & TEA: a sensory experience between art, wellbeing and contemplation
On 21 May, ART & TEA, a botanical and sensory experience organised at the National Museum of Art and Art, was held at the National Museum of Art and Art History.