
Luxury tourism is evolving towards more conscious experiences, where wellness, authenticity and excellence become the true value.
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SIE, Spain Is Excellence held an exclusive meeting that brought together leading Spanish tourism companies, institutions and destinations, with the aim of continuing to promote a model based on quality, sustainability and innovation, consolidating itself as the largest tourism cluster of excellence in the country.
The event took place on Thursday 14th May at The St. Regis Mardavall Mallorca Resort, an enclave of reference for high-end tourism in the Mediterranean.
During the meeting, the CEO of SIE, Ana Alonsogave a presentation in which he shared the organisation's vision and analysed some of the main current trends in tourism of excellence, as well as the challenges and opportunities of the sector on an international level.
The event was consolidated as a space for dialogue, connection and generation of synergies between key players in the tourism ecosystem, in an environment designed to favour the exchange of knowledge and collaboration.
A day that reinforced Spain's position as a leading destination for tourism excellence and the importance of continuing to build a model based on innovation, quality and sectoral cooperation.

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