Ana Alonso, CEO of SIE, recognised by Forbes as one of the 50 leaders in luxury tourism in Spain

Starting from scratch is never easy. Building a project, driving a vision and sustaining it over time requires conviction, perseverance and the ability to believe in an idea even when it has yet to be developed.

For this reason, from SIE, Spain Is Excellence  we celebrate the recognition awarded to our CEO, Ana Alonso Bohoyoincluding by Forbes Travel Spain between the 50 leaders of luxury tourism in Spain.

This recognition highlights a trajectory marked by strategic vision, commitment to excellence and a commitment to a tourism model capable of projecting the best of Spain internationally.

Since its beginnings, Ana Alonso has promoted a way of understanding tourism based on quality, authenticity and collaboration between companies, destinations and institutions. A vision that today is materialised in SIE, Spain Is Excellence the largest tourism cluster of excellence in Spain.

What started as an idea has become a platform that connects some of the main references of premium tourism, culture, gastronomy, hospitality and lifestyle of our country, contributing to strengthen the international positioning of Brand Spain.

Beyond the individual recognition, this distinction also represents the value of a collective project that continues to grow thanks to the involvement of professionals, partners and collaborators who share the same vision of excellence.

A recognition that encourages us to continue working to connect the best of Spain with the world.