
SIE promotes design as a driving force behind high-quality tourism at the Tourism & Design Summit
Spain is Excellence, together with the Design Institute of Spain (D!OS) and 110 Perceb, helped organise the first
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Longevity has established itself as one of the major challenges facing contemporary wellbeing. With the aim of keeping its members up to date with the latest trends in preventive healthcare, SIE, Spain Is Excellence , organised together with ZEM Wellness an exclusive lunch in Madrid focusing on the importance of healthy habits for a longer and fuller life.
The event, held at La Favorita restaurant, brought together professionals, businesspeople and guests for a day that combined science communication and healthy cuisine – two fundamental pillars for understanding wellbeing from a holistic perspective.
The session was chaired by the Dr Bruno Ribeiro de Couto, a psychologist specialising in neuropsychology and cognitive performance, who gave a talk on the factors that contribute to a longer and healthier life. During his talk, he highlighted the role of prevention, brain health and the adoption of healthy lifestyle habits as key elements in improving quality of life and promoting active ageing.
To round off the talk, those present enjoyed a menu designed in collaboration with the catering team at Six Senses and the chef Javier Díaz Esterri. The culinary offering, based on fresh produce, precise technique and a careful selection of ingredients, highlighted how food can become a silent driving force behind health and wellbeing.
With initiatives like this one, SIE, Spain Is Excellence It continues to create exclusive networking opportunities that foster the exchange of knowledge amongst its members and highlight projects and initiatives that promote excellence, innovation and a lifestyle based on holistic wellbeing.

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