SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño

What defines a great hospitality project today? That is the question at the heart of this special feature Hotels Division 2026 from the magazine ROOM Design, an issue that explores some of the most iconic hotel projects of the moment and analyses how architecture, design, identity and experience are redefining the concept of hospitality.

In this context, SIE, Spain Is Excellence , contributes an article in which he shares his vision of excellence in tourism, understood as a commitment that goes far beyond the quality of service. For SIE, an excellent project is one capable of offering an authentic experience, connected to the local area and respectful of the cultural, heritage and social identity of the destination in which it is situated.

The special feature brings together a carefully curated selection of projects that represent the latest trends in the sector and also features two SIE members: Brach Madrid and The Arc Collection. Both exemplify an approach to hospitality based on design, authenticity and the creation of memorable experiences – values that are fully aligned with SIE’s philosophy.

From SIE, Spain Is Excellence , we would like to thank ROOM Design the opportunity to be part of this edition and to contribute to a space that showcases a vision of hospitality in which excellence stems from identity, respect for the environment and the ability to offer experiences with their own unique character.

Yes to Excellence.