
SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño
SIE, Spain Is Excellence, is featured in the ‘Hotels 2026’ special edition of ROOM Diseño with an article reflecting on
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During this trip, SIE visited the cities of Munich y Hamburgwhere he met with selected luxury travel agencies to present them with a renewed proposal of Spanish destinations and experiences that go beyond the traditional sun and beach.
The main objective of this mission was to highlight the cultural, gastronomic and natural diversity of Spain, with a special focus on the authenticity and the sustainability of tourism experiences. In this context, prominent SIE partners participated, such as Catalunya Premium, Godwana, y Castilla Termal Monastery of Valbuena and Brihuegabrands that perfectly reflect the vision of a responsible luxury and sustainable. These companies offer unique and exclusive experiences that respond to the growing demand of German tourists, who are increasingly interested in a more personalised and environmentally conscious tourism.
The profile of the German traveller is changing, and luxury tourists are looking for trips that not only offer exclusivity and privacy, but are also environmentally friendly. This type of traveller is prepared to invest more in sustainable experiences that not only meet your expectations of luxury, but also promote conservation and respect for nature.
With this mission, SIE has strengthened its presence in a strategic market, establishing key relationships with travel agents and promoting responsible luxury tourism. This type of tourism attracts clients interested in living authentic and exclusive experiencesbut who also value the sustainability and the social responsibility.

SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño
SIE, Spain Is Excellence, is featured in the ‘Hotels 2026’ special edition of ROOM Diseño with an article reflecting on

SIE (Spain Is Excellence) brought together experts and guests alongside ZEM Wellness at an exclusive event held in Madrid

The fifth edition of the SIE Awards brought together representatives from the worlds of fashion and culture at the Thyssen-Bornemisza National Museum,
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