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From 28 to 30 April 2025, SIE, Spain Is Excellence carried out a new Sales Mission at Mexicoone of the most relevant international markets for the high-end tourism. This strategic action reinforces SIE's firm commitment to the internationalisation of its partners and the promotion of Spain as a tourism destination of excellence, authenticity and values.
During three intense days, the SIE members connected with some of the most important most influential luxury travel agencies in the countryboth in Mexico City as in MonterreyThe aim is to create high-level synergies and build strong business relationships.
Prior to the trip, participating members received a specialised training on the Mexican marketThe luxury customer profile to cultural aspects that are essential for establishing lasting business relationships. This differential training approach is one of SIE's hallmarks.
The mission began in Mexico City with a exclusive dinner in the elegant restaurant Arangowhere a carefully selected group of agents specialising in luxury travel had the opportunity to learn first-hand about the unique proposals of SIE members. In a relaxed and sophisticated atmosphere, the first bonds of trust and collaboration were created.
The following day included a personalised visit to one of the most relevant agencies in the countryThe event offers a more intimate space for the presentation of products and the exploration of concrete opportunities.
The agenda then moved to Monterreywhere a professional breakfast with workshop in the exclusive Habita MTYfollowed by a SIE experience specially designed to inspire and connect. This last action allowed us to consolidate ties with key agencies in the north of the country, in a city that is becoming increasingly important in the luxury segment.
The participants, all SIE members, shared their vision of Spanish luxury with an authentic, differentiating narrative, oriented towards the creation of a new and unique transformative experiences.
With initiatives like this one, SIE continues to promote strategic and authentic connections between Spain and the most relevant international markets.reinforcing the positioning of our partners as benchmarks of luxury with identity and purpose.
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