Ana Alonso: "The SIE Awards are a commitment to excellence and the projection of Spain to the world".

At a key moment for the international positioning of the Spain brand, the SIE Awards for Excellence are consolidated as a fundamental initiative of Spain Is Excellence. More than just a gala, these awards recognise the work of those who represent the best of the country in sectors such as tourism, gastronomy, culture and business, both within and beyond our borders.
This annual recognition reflects SIE's commitment to quality, elegance and national talent. To better understand what is behind these awards, we talked to Ana Alonso, CEO of SIE, who shares with us the vision, values and projection of this unique event.