Fashion and excellence: Pedro del Hierro at Mercedes-Benz Fashion Week Madrid
On 18 March, SIE members enjoyed a unique experience at the Pedro del Hierro fashion show.
The SIE Excellence Awards are an award that we present to companies, institutions or individuals who represent the Spain brand in an excellent way beyond our borders and who help to position Spain as the destination of excellence that it is.
SIE has evolved to reach these awards with a lot of effort, with the trust of our members, with the evolution of the company, making us the only certifier of tourism excellence in the country and with the conviction that we have to position our country as the destination of excellence that it truly is.
The SIE awards are the only recognition focused on giving value and positioning Spain as a tourism destination of excellence.
The Rosewood Villa Magna is SIE Laurel and this year we have chosen this unique and very special place to celebrate the most important event we have at Spain Is Excellence, which is the SIE Excellence Awards.
The winners are selected on the basis of the impact of their personal, institutional or company brand on the national scene. We measure a series of parameters that the jury has a period of time before the meeting to select them. Each member of the jury submits their proposals and, from there, we meet, each of these proposals is defended, some nominees are left and the final vote is taken on the winner in each category.
The role of the jury in this process is fundamental to the rigour of the decisions. It is made up of a group of professionals, each expert in their own field, who have helped us to select the perfect candidates and, in the end, the winners who will receive the award on 9 June.
The impact I hope this award will have on the winners is responsibility. That they assume how important they are for our country, for the quality tourism we receive, that approach that they are probably not aware of how they impact on the decision of a quality traveller. And I hope that they assume that responsibility and that they continue to be ambassadors of the Spain brand for a long time.
The values we seek to highlight in these awards are the same values that generate the pillars of our company, of Spain Is Excellence, which are: YES to Spain, YES to Elegance, YES to Education, YES to Ethics, YES to the Extraordinary, YES to the Exceptional and YES to Excellence.
In the end, a quality tourist, which we seek to attract, influences society as a whole. And in this part of gastronomy and culture, in the end this traveller really understands the destination in all its capacities and values it.
For us, the sponsors are fundamental, because in the end we all bring together what we want to point out about these awards. Each of our sponsors is with us for a reason within their company and, without a doubt, they are all linked to the same values of excellence as Spain Is Excellence.
The vision for the future of the SIE Awards is to create an army of ambassadors who will look after our brand, who will protect our country so that we can welcome that quality traveller who understands the value and culture of our country in all its dimensions.
If I had to define the awards in three words (which is a bit complicated) it would be: excellence, union and projection.
The SIE Awards are not only a celebration of success, but also a powerful tool to to reinforce Spain's image as an international benchmark of excellence, talent and sophistication.. In the words of Ana Alonso, these awards seek to build a solid community of ambassadors committed to the Spain brand, capable of influencing the global perception of the country and attracting a conscious, demanding and culturally involved traveller.
With a rigorous selection of award winners, a top-level jury and the backing of institutions and companies that share the values of excellence, the SIE Awards mark a before and after in the way we celebrate the best of our country. They are an invitation to continue working for a Spain that inspires, that shines and that leaves its mark beyond its borders.
You can watch the full interview with Ana Alonso on our YouTube channel via the following link: See full interview
Fashion and excellence: Pedro del Hierro at Mercedes-Benz Fashion Week Madrid
On 18 March, SIE members enjoyed a unique experience at the Pedro del Hierro fashion show.
Don Carlos Marbella and Rafa Nadal Tennis Center, tennis in front of the sea
Discover how Don Carlos Marbella combines its Mediterranean heritage with the Rafa Nadal Tennis Center, a space where tennis
Culture in small format: exclusive visits to Mapfre Foundation exhibitions
SIE organised two small-group guided tours of the Anders Zorn and Helen Levitt exhibitions at the Foundation.
